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Interviews & Thoughts on marketing, small business and the Shopify ecosystem

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Tenets for Better Work

As Sir John Hegarty says, "Everyone needs a code to live by"

07 May 2024
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What was Work With Shop?

After leaving Shopify, I had the idea of launching a Shopify-specific job board. Here's what happened.

14 January 2024
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Publishing Prices Online

It's an age-old question. Should we publish our prices and rates online?

18 December 2023
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The Power of Pause

Next time you feel the urge to 'dive in', consider taking a few seconds to pause and see what happens.

25 July 2023
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Are You a Founder?

You might not think you're a founder, but maybe it’s time to think again!

01 July 2023
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Client Relations

However great a relationship begins, I believe it's fair to say that both sides of the client/agency relationship can occasionally become frustrating.

16 December 2022
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Bowie on Selfish Work

Can being selfish with our vision produce better work?

22 November 2022
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Consultant, Mentor or Coach?

I only started to embrace the term "coach" when others started to refer to me as such. But it wasn't always that way!

14 November 2022
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Event Marketing 101

It's 2002, and events are slowly returning. As we get back to thinking about attending and sponsoring conferences, here are my top 8 tips for IRL marketing.

22 February 2022
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The Before and After Positioning Trick

A simple and effective approach to showcasing how your product or service can help potential customers

21 February 2022
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Robert Craven's Elevator Pitch

Having a clear pitch is essential yet stupidly hard. Robert Craven, Founder of Grow Your Digital Agency Initiative, has an approach I like a lot

28 January 2022
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Your Basket is Empty Podcast

I recently joined Tim Richardson for a chat on his podcast Your Basket is Empty.

11 March 2021
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This is the web site of Keir Whitaker — I'm a UK-based business coach and founder of event series Craft+Work.

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