For Shopify Partners who are tired of being invisible
When you're busy delivering for clients, your own communication is the first thing that slips. I help Shopify Partners fix that — through consistent communication, editorial support, and straight-talking advice.
Most clients come to me with one or two pressing challenges, but there's usually more going on beneath the surface. They're heads-down in the day-to-day — delivering work, building products, managing teams, keeping the business moving. They know that communicating clearly and consistently is what actually builds the business long term. But when you're pulled in every direction, it never quite makes it to the top of the list. That's where I come in.
I help time-poor Shopify Partners work through questions like:
None of these sit in isolation. They're usually connected — which is why trying to fix one thing at a time rarely works. Most of the time it comes back to the same core issue: becoming more visible, more memorable, and more convincing in the places that matter — whether that's through the channels you own or the real-world moments where reputations are built.
Clarifying what you're known for, who you're best suited to help, and how you talk about the value you create in a way that feels clear, confident, and memorable.
Refining services, packages, and pricing so they're easier to understand, easier to buy, and more commercially sound for both you and your clients.
Creating a realistic marketing rhythm that helps you stay visible, generate the right opportunities, and build traction without it taking over your week.
Support with newsletters, campaigns, LinkedIn content, launches, and the messaging that keeps conversations moving and helps people remember what you do.
Working out what matters most right now, what can wait until later, and how to keep the important work moving forward week by week without losing momentum.
A trusted sounding board for decisions, direction, accountability, and the realities of running a business when everything ultimately lands with you.
Most of my clients are Shopify Partners — agencies, app founders, soloists, and specialists who are serious about growing their business and want an experienced outside perspective to help them do it. I've spent the last 14 years in the ecosystem, including seven at Shopify itself and seven running my own consultancy, so it's a world I know from the inside.
I also work with a small number of founders outside the Shopify ecosystem who are facing similar challenges — if that's you, let's talk.
Most of my work is remote. I have clients across the UK, Europe, and North America, with the occasional early start or late finish to make the time zones work.
The work we do together varies depending on what you need. Sometimes it's strategic — thinking clearly, making better decisions, sense-checking ideas. Sometimes it's hands-on delivery — writing, shaping, and creating the communication itself. Often it's both.
There are three ways we can work together:
£1,195 + VAT (if applicable)
Most businesses I work with aren't starting from zero. They already have experience, clients, opinions, and a growing body of good work behind them. Many are already posting on LinkedIn, writing articles, and sending the occasional email — but somehow it isn't landing how they hoped it would.
Over time, enthusiasm fades and marketing slips down the priority list. Before they realise it, their latest blog post has a published date from 2022. That's usually where The Workshop comes in.
It's a collaborative engagement designed to help Shopify Partners sharpen their positioning, clarify their messaging, and build a stronger communication foundation before marketing restarts — or begins properly for the first time. For some businesses that also means working out how in-person visibility — events, partnerships, dinners, meetups, or conference moments — should support the wider picture.
Every workshop is slightly different, but common areas we look at include:
The goal isn't to create a list of your next 100 posts. It's to help your business become easier to understand, easier to remember, and easier to recommend.
The Workshop is practical, collaborative, and hands-on. I'll ask the questions that get beneath the surface and help untangle the things that have become difficult to see from inside the business.
Before we meet, you'll complete a detailed survey (trust me, it's detailed). This isn't admin for the sake of it. It helps me understand how you currently think about your business, the challenges you are facing, and what good looks like from your perspective. This groundwork means we can spend our time making decisions rather than gathering information.
The Workshop can be delivered as:
NB: Travel and accommodation costs for the in-person option aren't included in the price but are always agreed in advance and recharged at cost.
By the end of The Workshop, you will have a much stronger sense of:
You'll also get a 30-day online check-in to review progress and keep the momentum going.
Don't expect a giant strategy deck that you'll never read. Do expect a manageable and realistic plan (usually no more than a few pages) to kick-start your marketing machine.
If you're ready to kickstart your marketing, let's talk.
From £995 p/m + VAT (if applicable)
Most Shopify businesses don't struggle because they have nothing to say. They struggle because communication becomes an afterthought. Client work takes over, internal priorities shift, and weeks pass without saying anything meaningful — until even genuinely great businesses start to blend into the background.
And then, when work slows down or a new opportunity appears, the temptation is to suddenly start posting, emailing and "reaching out" (admit it, we've all done it). But people notice when you only appear when you need something. It feels transactional and undermines trust rather than building it.
Staying visible in your market isn't about shouting louder. It's about being consistent enough that when someone needs what you do, you're already top of mind.
Comms Co-Pilot is an ongoing editorial and communication partnership — largely done for you, or done with you, depending on what you need.
Some clients are founders who know they need to start communicating but don't have the time or expertise. Others have a junior team in place but need the editorial direction and strategic oversight to make their output actually land. Either way, this is hands-on work. I'm not just advising on what to say — I'm in the weeds with you, developing ideas, writing drafts, shaping messaging, and turning rough thoughts into finished communication you can actually use.
Together we'll turn your experience, perspective, and opinions into clear, consistent communication that helps the right people understand your business, trust your thinking, and remember you when it matters. That often includes making more of the things you're already doing in the real world — turning events, talks, trips, dinners, and partner moments into useful follow-up, stronger stories, and a more visible body of work. It's not generic content or performative LinkedIn nonsense — just clear, consistent work that compounds over time.
At the centre of every engagement is a monthly working session — a chance to review what's happening in the business, what's worth talking about, and what should happen next. From there, the work typically includes:
Every engagement is slightly different, but typically includes a set number of articles and newsletters a month — written and ready to publish — alongside supporting LinkedIn content, editorial direction, and ongoing communication planning.
In other words, this includes delivery. You're not just getting ideas, feedback, or a content plan — you're getting actual communication work produced, shaped, and moved forward with you.
The goal isn't volume. It's helping your business become easier to understand, easier to remember, and easier to recommend.
This isn't a full-service marketing retainer. I don't run PPC campaigns, optimise funnels, or manage paid social accounts — there are brilliant people who do that.
What I do is narrower. Most Shopify Partners don't need more channels. They need to communicate more consistently and more convincingly in the ones they already own.
If this sounds like the kind of support your business needs, I'd love to hear from you.
From £695 p/m + VAT (if applicable)
Running a Shopify agency or app business is often a surprisingly lonely experience.
You're good at what you do — but some decisions are hard to think through in isolation. Pricing a new offer, navigating a difficult client relationship, shifting your positioning, supporting your team as a new leader. These are the calls that keep you up at night, and most founders are making them without anyone to properly pressure-test their thinking.
1‑1 Advisory is an ongoing relationship built around regular working sessions and honest conversations. This isn't a coaching programme, a structured curriculum, or yet another framework guaranteeing success.
Simply put, it's a trusted outside perspective from someone who knows the Shopify Partner ecosystem and will tell you honestly what they think. I show up prepared, I challenge your assumptions, and I give you the kind of honest, direct input that's hard to get from people inside or close to your business.
We work through whatever matters most right now. That typically includes:
In practice, we focus on whatever feels most pressing.
We'll meet twice a month, and in between you'll have async support via Slack and email for anything that can't wait.
You'll get honest feedback, clear thinking, and a consistent outside perspective from someone who understands the Shopify Partner world and isn't too close to your business to say what needs saying.
This isn't therapy, and it isn't cheerleading. If I think you're wrong about something, I'll say so.
Most clients stay for at least six months. It takes a little time to build the kind of context that makes this genuinely valuable — but once it's there, it tends to become one of the most useful things in the business.
This works well if you are:
If this sounds like what you've been looking for, I'd love to hear from you.
Since starting my business, I've worked with Alvio, Archer Cooper, Beyond Tellerrand, Birmingham Museums Trust, Bounce, Buunto, Cleverific, Colonna Coffee, Disco Labs, Forsberg+two, Fourth Wall Content, Gadget, Gorgias, Kno Commerce, Llanerch Vineyard, Mantle, Milk Bottle Labs, Noughts & Ones, Optizio, Recharge, RecipeKit, Space Squirrel, The Taproom, Sufio, Swanky, The Support Heroes, Three Acres, Tidio, Toward, Treen, Union Works, Venntov, We Make Websites, Whitecap SEO, Zapiet and more.
Not a problem. Book a free consultation and we'll figure it out together. No obligation, no hard sell — just an honest conversation about where you are and what might help.
If you need clarity on positioning, messaging, or what to focus on, start with The Workshop. If you need ongoing help creating and shaping communication, Comms Co-Pilot is the better fit. If you want a trusted outside perspective on bigger decisions across the business, 1‑1 Advisory is usually the right place.
Usually within a couple of weeks, depending on availability and which option you're interested in.
Yes. A lot of clients start with The Workshop and move into Comms Co-Pilot or 1‑1 Advisory from there. It's a natural progression — but you can come in at any point.
That depends on the option you choose. The Workshop is a focused strategic engagement. Comms Co-Pilot is hands-on and includes delivery. 1‑1 Advisory is ongoing outside perspective and decision support. In every case, the work is collaborative, practical, and shaped around what matters most.
We spend a full day together working through everything in one focused session. Travel and accommodation are recharged at cost on top of the fee — for most UK clients that's a day's travel and one night away. For clients further afield, two nights is usually more realistic. We'll agree the details before anything is booked.
Yes. Comms Co-Pilot includes delivery, not just direction. I'm actively involved in developing ideas, writing drafts, shaping messaging, and turning rough thoughts into communication you can actually publish and use.
If things aren't going in the right direction, I'd rather talk about it early than pretend otherwise. If you need to pause or stop, I ask for a month's notice — in practice, that just means I won't invoice you again.
Typically 5–8. Small enough to give everyone proper attention without spreading myself too thin.
Yes. I work with multiple agency founders and soloists at any one time and it's never been an issue. The work is specific enough to each business that there's no real conflict. The one exception is app companies: I won't work with two whose products overlap directly.
Usually, yes. If you need one in place before we start talking properly, just say so.
Once work has started, I don't offer refunds. If you need to pause or stop, a month's notice is all I ask.
Yes I am. I operate through Metro 55 Limited (company number 05243642), incorporated in England & Wales in 2004. I trade as Keir Whitaker for simplicity.
If applicable, VAT is charged at 20% and clearly stated on every invoice. My UK VAT registration number is 177672955.
Invoices are issued on the first of the month, in advance, in GBP on seven-day payment terms. If we start part way through a month I'll issue a pro-rata invoice for the first period. I prefer bank transfer but can accept card payment — just mention it when we first speak.
Not sure where to start? Book a call and we can work out together which option makes the most sense.
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