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Unlock Your Potential

Coaching & Consulting for Shopify-Focused Soloists, Founders & Leaders


Whether you're starting on your own solo adventure, are building a business as a founder, or are a seasoned entrepreneur, the journey can be very lonely — especially if you don't have anyone to listen, support, and offer critical feedback. That's where I come in. I'm an experienced business coach and consultant, and I am here to help you make better decisions, feel more confident, and move you and your business forward. Are you ready?



Do You Feel Stuck?

As a soloist, founder or entrepreneur, you have the power to call the shots, make quick decisions, and shape your own adventure. But let's face it — this journey can be challenging. Do any of these feel familiar?

Impending Burnout

You're always too busy, and the sheer volume of work and responsibility can become overwhelming and lead to inertia.

Scattered Focus

Knowing what to do and when is key. But, even with a team, you find it hard to know what to prioritise as you're pulled in multiple directions every day.

Lack of Expertise

Covering all aspects of the business can be challenging, and you feel like you lack expertise in certain areas, which prevents you from moving forward.

Low Productivity

Ineffective planning and prioritisation causes you to waste time, miss opportunities, and have difficulty accomplishing what needs to be done.

Zero Accountability

Without external accountability, you struggle to stay motivated, maintain momentum, and achieve the goals you have set for yourself.

Feeling Isolated

The absence of a co-founder, supportive network or regular collaborators leads to feelings of isolation and reduces your access to insight, feedback, and growth opportunities.

If you're fed up feeling stuck, stressed and unsure of what to do next, then working one‐on‐one with a business coach and consultant might be for you.


It Doesn't Have to be This Way

Over the last five years, I've worked closely with multiple soloists, founders and leaders who felt exactly like this.

Using my coaching and consulting skills and a vast array of experience gained over 20+ years working in the web, tech and ecommerce industries, we've identified issues, solved problems, and created clear and achievable routes to success. I can help you:

Gain Clarity & Focus

You'll develop a clear vision for your business goals and a focused plan to achieve them, guiding you and your business confidently along the path to success.

Make Better Decisions

With valuable insights and strategic thinking, you'll make smarter decisions that positively impact your business, giving you a competitive edge.

Increase Your Effectiveness

You'll challenge yourself to implement methods and practices that will allow you to work smarter, not harder and achieve previously unthinkable results.

Foster Growth and Development

You'll experience continuous personal and professional growth, ensuring that you and your business are always evolving, improving and staying ahead.

Gain Objective Perspectives

You'll benefit from an unbiased, outside viewpoint that will broaden your understanding, help you identify blind spots and uncover new opportunities.

Achieve Work‐Life Balance

You'll find a better balance between your work responsibilities and personal life, helping you maintain your well‐being and sustain long‐term success.

Sounds good, doesn't it?


Who I Help

I specialise in working with soloists, founders and leaders working in the Shopify Partner ecosystem. Do you fit the bill? Here's my take on all four terms:

  • Shopify Partner Ecosytem — Businesses that exist due to the existence of the Shopify ecommerce platform. This includes individuals and agencies specialising in designing and building online stores, app developers, system integrators, ecommerce focused B2B and B2C marketers, SEO specialists, solutions architects, ecommerce strategists, copywriters, coaches, event organisers, and many more.
  • Soloist — You are your business. Whilst you might contract out some aspects of your day-to-day work (e.g. accounting), it's really just you and your wits. You probably wouldn't have it any other way, but you want, no need, to find ways to balance out sales, marketing, networking and doing the work.
  • Founder — You founded, or co-founded, a business that now has a team of people doing the work. Maybe that was the intention; maybe it was by accident. You likely find your days filled with 1-1s, sales calls, proposals and building relationships. You're constantly challenged by new problems and would value external insight and support.
  • Leader — You're a decision maker in a business. You occasionally get your hands dirty on a project but likely spend most of your days leading a team and helping the founders think bigger and more strategically. You would love to learn how other people operate and how you can develop your own leadership toolkit.

If this sounds like you and you want to take your business to the next level, let's have a conversation.


Expert Support When You Need It

My 1‐1 business coaching services are here to support you and your business. Whether you're looking to boost your leadership skills, improve your marketing, or build strategic partnerships, I've got the experience to help you reach your goals.

It's easy to get started:

  • Book your free consultation. On the call we'll dig into your current situation and discuss where you want to be. If I believe I can help, I'll outline how.
  • Assuming a good fit I'll share my simple work agreement and send over my in-depth survey to give me more insight into you and your business.
  • On our kick-off call we'll start to clarfiy you goals and develop a customised plan to address them through a mix of discussion, goal setting, feedback, and accountability measures.
  • During our regular 1‐1 sessions I'll provide fresh perspectives, ask probing questions, and offer actionable strategies to help you overcome obstacles. We'll regularly assess progress to ensure we're on the right track.

Are you ready? Book a free consultation and let's find out.


My Services

Today, I offer two easy ways to work with me. The simplest way of finding out which service is best for you is to book a 1‐1 consultation and we'll work it out together.

VIP 90

90 minutes to find a way forward for your Very Important Problem. If you sign up for another service within 30 days, I'll deduct the cost of your VIP 90 from your first invoice.

What's Included?

  • View available sessions online
  • Pre-call survey
  • 90 minute online working session
  • Follow up actions report
  • 30 day check-in

£295 Book and pay online

View VIP 90 Sessions

Trusted Advisor

Designed for soloists, founders and leaders working in the Shopify Partner ecosystem who want to make big changes and are ready to invest in personal growth and business development.

What's Included?

  • 90 minute kick-off workshop
  • Regular scheduled 1-1 working sessions
  • Pre-call accountability surveys
  • Direct access via Slack/Email
  • Early access to Craft+Work events
  • Quarterly review session
  • Billed monthly
  • Cancel anytime

From £995 p/m +VAT (if applicable)

You can learn more about working together in my Client FAQ.


Who Am I?

Hello! I'm Keir, a UK-based business coach and consultant and founder of event series Craft+Work.

MC Duties at Shopify Pursuit London 2018

Me (left) hosting Craft+Work London 2023

I've spent the last 20 years working in the web, tech, and ecommerce industries. I started out as a web developer, morphed into product marketing, was the second hire on Shopify's nascent Partnerships team and for the last five years, have been building my own coaching and consulting practice.

I've had a few wins and experienced many failures which taught me invaluable lessons. Today, I channel this knowledge and expertise into supporting Shopify-focused soloists, founders and entrepreneurs who are ready to invest in personal growth and business development. Perhaps I can help you — let's find out.

You can learn more about my background and expertise on my about page.


Happy Clients

Here's what previous clients have said about their experiences working with me.

Working with Keir to better define what I do, who I do it for and why has been transformative for my business. Keir offered guidance, support and advice, which helped me focus on the right areas. Keir's approach is structured and always backed up with examples and helpful suggestions. He kept me accountable in an encouraging way and brought a lot of clarity to how I think about my business and more importantly how I talk about it to others.

Robert MillsFounder Fourth Wall Content

Working with Keir was an absolute pleasure. We worked together for more than 6 months, during which time he helped me process pricing strategy and positioning. Without changing a single feature, we were able to reposition our plans and increase revenue from new users by more than 150%. Needless to say, that's had a massive impact on our go-to-market strategy and scalability.

Jeremiah PrummerFounder & CEO KnoCommerce

1-on-1 business coaching with Keir has been a godsend, and has really accelerated our ecommerce marketing agency to the next level. Keir is thoughtful and dedicated, and the strategic guidance, insights, and direction he provides is incredibly valuable. I believe every Shopify Partner can benefit greatly from working with Keir.

Michael SalvoFounder Whitecap SEO

Keir's advice and coaching has been invaluable. As someone who has worked with a number of executive coaches, I can attest that Keir's style is authentic, and he really leans in to see you succeed. If you're a new business owner or an existing one looking to find that higher gear, I'd recommend connecting with Keir.

Sudheer BayankerInvestor MLVeda

Working with Keir to help grow our agency has been nothing short of incredible. He has provided unparalleled 1-to-1 coaching and helped us address key areas of the business, including our offer and pricing structure. If you are an ecommerce agency working with Shopify, I can't recommend Keir enough.

Patrick McCarthyFounder Digifly

Since starting my coaching and consultancy business I've been privileged to work with Alvio, Archer Cooper, Beyond Tellerrand, Birmingham Museums Trust Museum and Art Gallery, Colonna Coffee, Disco Labs, Forsberg+two, Fourth Wall Content, Gadget, Gorgias, Kno Commerce, Llanerch Vineyard, Mantle, Milk Bottle Labs, Recharge, Space Squirrel, The Taproom, Sufio, Swanky, The Support Heroes, Three Acres, Tidio, Toward, Treen, Union Works, Whitecap Digital and Zapiet.


Book Your Free Consultation

If you're ready to take the next step towards building a better business, let's talk. Start by completing my free consultation survey. After receiving it, I'll contact you within 24 hours to book your no-obligation 60-minute consultation.

Book Your Consultation

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About This Site

This is the web site of Keir Whitaker — I'm a UK-based business coach and founder of event series Craft+Work.

Fancy a chat? Book a free consultation with me and let's talk about how I can help you and your business.

Please connect with me on Linkedin.

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