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A Little Bit of History

From coding to coaching — it's been quite a ride!


Hello! My name's Keir Whitaker, and I'm a UK-based coach working with founders, leaders and experts running digital and creative businesses.

I'm not very good at talking about myself (it's a terribly English trait) — I'd much rather learn about you and your business. However, I thought you might want to know a little about me before getting in touch, so if you'll indulge me, here's a short bio.

MC Duties at Shopify Pursuit London 2018

Me (left) hosting Craft+Work London 2023

  • I'm a self-taught developer from the early days of the Web 1.0 era (yes, I remember the browser wars).
  • With over 25 years of experience in the technology, web, ecommerce, and SaaS sectors, I've accumulated a wealth of knowledge and expertise.
  • Throughout my career, I've taken on diverse roles, including development, product marketing, technical content, event curation, leadership, and partnerships.
  • I was one of the first 100 employees at Shopify, where I spent 7 impactful years on the Partnerships team (2012–2018).
  • Back in 2004, I founded my first web development agency, collaborating with clients across various industries, gaining valuable insights along the way.
  • Small businesses and entrepreneurship have always held a special place in my heart. Working with passionate founders and leaders brings me immense joy.
  • I've had the honour of speaking at conferences, leading workshops, and hosting industry events, sharing my knowledge and connecting with fellow professionals.
  • In addition to my coaching practice I run Work With Shop which interviews founders, leaders and experts from Shopify ecosystem
  • I'm an investor in the Shopify app Smart Notifications, which reduces the overhead of manually filtering and passing orders to suppliers, vendors, staff, and customers.
  • In the summer of 2022, I created We Worked at Shop to assist individuals laid off from Shopify in June 2022 and subsequently May 2023
  • I am fascinated by the Cold War, Modernism, and advertising history. I like a strong IPA and an occasional cocktail.
  • I currently live in Bath, England with my wife, two children and a feline companion who undoubtedly rules our household (although you won't find her on my team page).

Fancy a chat? Why not book a free coaching consultation or send me a message.

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