Get Your CraftWorkNYC & Toronto Tickets

Blog Archive RSS Feed

Robert Craven's Elevator Pitch

Friday 28th January 2022


Have you ever failed miserably at answering the question "what do you do?" I've been there. We fumble through a few buzz words, say "it's hard to explain," and quickly change the subject.

Watch "The Elevator Pitch" on YouTube

Having a clear pitch is essential yet stupidly hard. Robert Craven, Founder of Grow Your Digital Agency Initiative, has an approach I like a lot. He argues that the elevator pitch has four elements:

  1. We work with …
  2. Who has a problem with …
  3. What we do is …
  4. So that …

Easy, right? It's more complicated than you think. What I like about this approach is that it forces you to be very specific on your target audience, the problem you help with, and the outcomes you generate.

Here's mine in the first person:

I work with founders, leaders and experts running digital and creative businesses who want to build a better business. I help them define where they are, where they want to go, and help them overcome the challenges that will prevent them from getting there. I do this through 1-1 coaching and advise so that they avoid the pitfalls of entrepreneurship, have clarity on their direction, and increased confidence in their actions.

It, of course, gets more challenging if your business offers more than one skill set. Perhaps it's OK to have more than one, and you pull out the most appropriate depending on the recipient.


You Might Also Like

Subscribe to my Newsletter

Enter your email address and be the first to hear about new coaching opportunites, upcoming Craft+Work events, recently published articles, and links to useful resources.

My newsletter is 100% free and you can unsubscribe at any time. Read previous issues.

About This Site

This is the web site of Keir Whitaker — I'm a UK-based business coach and founder of event series Craft+Work.

Fancy a chat? Book a free consultation with me and let's talk about how I can help you and your business.

Please connect with me on Linkedin.

You Can Also

Registered in England & Wales as Metro 55 Limited (#05243642) t/a Keir WhitakerVAT #177672955

© 2019 – 2024 Keir Whitaker. All rights reserved.