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Flying ✈️ Solo
Thoughts on Marketing, the Soloist Life and the Shopify Partner Ecosystem
Written by me, Keir Whitaker, Flying Solo is an email newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons.
Subscribe to Flying Solo →What To Expect
Expect to read honest, useful stuff I've picked up from working with Shopify Partners and running my own business — shared in plain English and (usually) under a three minute read. Topics I regularly cover include:
Marketing
Tips, tricks, and bite-sized ideas to help you get and stay visible without needing a full scale marketing team.
Solo Business
Thoughts and lessons learned from running my own solo business including tools, workflows, and what's actually working.
Shopify Ecosystem
After 13+ years in the trenches, I share what I'm seeing across the Partner space plus the occasional look back at the early days of Shopify.
Useful Links
A curated mix of tools, reads, and resources that I regularly bookmark and share daily(ish) in The Vault.
Events
Upcoming events, talks, and IRL happenings for Shopify folks and beyond including all things Craft+Work.
Behind the Scenes
What I'm learning, where I've tripped up, and the honest bits about trying to grow my own small consultancy business.
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Subscribe to Flying ✈️ Solo
Flying Solo is my email newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons. It's 100% free and you can unsubscribe at any time. Read Issue #06 sent on 6 August 2025.