Keir Whitaker
Supporting Shopify Partners & Creative Founders since 2012
Make Your Business Harder to Ignore
Hi, I'm Keir. I help Shopify Partners, soloists, and creative founders fix unclear positioning, sharpen their message, and build marketing that gets remembered — so you're easier to understand, recommend, and buy from.
Recent Articles
My thoughts on the Shopify Partner ecosystem, running a small business, marketing, events and occasional personal stories. You can subscribe to updates via my newsletter or RSS.
-
The ICP Mistake I See Most Agencies Make
-
More Content is Not The Answer
-
Let's Stop the Marketing Guilt
-
My Take on Positioning & Messaging
Who Am I?
I'm a marketing strategist and business consultant specialising in supporting Shopify Partners and soloists and founders of creative and digital businesses. I've spent the last 20+ years working in the web, tech, and ecommerce industries. I started as a web developer, morphed into product marketing and was the second hire on Shopify's nascent Partnerships team.
I've worn a lot of hats along the way — developer, marketer, team lead, event organiser, podcast host, coach — and they've all shaped how I approach my work. These days, I split my time between consulting, running Craft & Work events, and sharing what I've learned through my newsletter Flying Solo.
A slightly longer history is available on my about page.
Upcoming Events
You'll find me at the events below over the next few months — largely alongside Shopify Partners and creative founders. If our paths cross, please do say hello.
-
beyond tellerrand
Düsseldorf
Düsseldorf, 27th‐28th April 2026
-
Off the Clock
Manchester
Manchester, 6th May 2026
-
Bulletproof Agency Conference
Manchester
Manchester, 7th May 2026
-
Creator Day
Poole
Poole, 14th May 2026
-
The Wide Event
Paris
Paris, 18th May 2026
-
Off the Clock
Birmingham
Birmingham, 4th June 2026
-
Building Brands
Plymouth
Plymouth, 11th June 2026
-
Off the Clock
London
London, 15th September 2026
-
Craft & Work
London
London, 8th‐9th October 2026
-
Shopify Meetup Dublin 2026
Dublin
Dublin, 22nd October 2026
Craft & Work is an event series I started in June 2023. It brings together soloists, founders, and leaders in the Shopify Partner ecosystem (and slightly beyond) to share real stories, hear honest reflections, and gain fresh perspectives. Over the last three years we've hosted events in London (thrice), New York City and Toronto. Find out what you missed (or take a trip down memory lane if you were there) on the Craft & Work web site.
Subscribe to Flying ✈️ Solo
Flying Solo is my email newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons.
It's 100% free and you can unsubscribe at any time.