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Transform Your Business

Marketing & Business Consulting for Creative, Digital & Ecommerce Businesses

Image of Keir Whitaker

Hello! I'm Keir, a UK-based marketing and business consultant and founder of Craft+Work who specialises in working with creative, digital, and ecommerce businesses.

If you're struggling to communicate with your clients and customers, have difficulty expressing the value your products and services offer, or are stuck on where to take your business next, perhaps I can help. Book a free consulation and let's discuss how.

I've been involved in the web, tech and ecommerce industry for over 25 years. I've worked for myself, in agencies, in big companies and for an ecommerce unicorn. Since leaving Shopify in 2018, I've worked with dozens of creative agencies, SaaS companies, consultants, founders and soloists to help them find their voice, create customer-focused marketing and host high ROI events. Perhaps I can help you — let's find out.

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Recent Articles

I share thoughts on marketing, entrepreneurship, running a small business, and tales from 25+ years at the "code face". The archive also contains my "9 Questions For…" interviews with founders, entrepreneurs and business owners.

All my articles can be found in the archive.

Upcoming Events

Craft+Work is an intimate (only 50 participants per edition) event series that brings together freelancers, soloists, founders and small business owners to share experiences, learn from each other and prove that there is no right way to build and grow a creative, digital, or ecommerce business.

It's not your average sit and listen event. Expect to come and get involved in the conversation, share your ideas, and learn from others building businesses on their own terms.

Our goal is to host events around the UK and Ireland and make a trip to the USA and Canada for full-day events in 2024. We are researching venues in Birmingham, Cardiff, Dublin, Exeter, Manchester, Milton Keynes, New York City, and Toronto. If you are interested in helping host a Craft+Work event, please get in touch and let's talk.

Get Involved


Here's an overview of what I am focused on "right now". You can view all my "now" updates in the archive.

  • Helping a UK-based soloist define their audience and messaging for an exciting new service offering
  • Working on ideas for a content-focused presentation that I can deliver to local business meetups and organisations
  • Researching venues in New York and Toronto for upcoming Craft+Work events

Last updated: 12th February 2024

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About This Site

This is the web site of Keir Whitaker — I'm a UK-based marketing and business consultant and founder of Craft+Work working with creative, digital, and ecommerce businesses.

Fancy a chat? Book a free consultation with me and let's talk about how I can help you and your business.

Please connect on Linkedin and follow me on Instagram.

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