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Transform Your Business

Marketing, Content & Event Strategy for the Shopify Ecosystem

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Hello! I'm Keir, a UK-based marketing consultant, business coach and founder of event series Craft+Work. I specialise in helping Shopify-focused businesses stand out from the crowd, build their authority, and attract new customers through clear messaging, impactful content, and high-value events.

I've been involved in the tech and ecommerce industry for the past 20 years. From working independently to collaborating with agencies, big corporations, and startups, including an exciting 7-year stint at Shopify.

Since starting my consultancy practice in 2018, I've worked with dozens of Shopify-focused agencies and app businesses, SaaS companies, consultants, founders and soloists to help them define their products and services, create customer-focused marketing and host high ROI events. Perhaps I can help you — let's find out.

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Recent Articles

I share thoughts on marketing, entrepreneurship, running a small business, and tales from 25+ years at the "code face". The archive also contains my "9 Questions For…" interviews with founders, entrepreneurs and business owners.

All my articles can be found in the archive.

Upcoming Events

Craft+Work is an intimate (only 50 participants per edition) event series that brings together freelancers, soloists, founders and small business owners to share experiences, learn from each other and prove that there is no right way to build and grow an ecommerce, digital, or creative business.

It's not your average sit and listen event. Expect to come and get involved in the conversation, share your ideas, and learn from others building businesses on their terms.

Our goal is to host events around the UK and Ireland and make a trip to the USA and Canada for full-day events in 2024. We are researching venues in Birmingham, Cardiff, Dublin, Exeter, Manchester, Milton Keynes, New York City, and Toronto. If you are interested in helping host a Craft+Work event, please get in touch and let's talk.

Get Involved


Here's an overview of what I am focused on "right now". You can view all my "now" updates in the archive.

  • Finalising the midtown NYC venue for Craft+Work in September
  • Working on refocusing my marketing efforts on Shopify-focused agencies and app companies.
  • Continuing the promotional push for the upcoming London Craft+Work event. Only 12/50 tickets left.
  • Planning travel to All Flows and beyond tellerrand in May.

Last updated: 1st April 2024

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About This Site

This is the web site of Keir Whitaker — I'm a UK-based marketing consultant, business coach and founder of Craft+Work working with creative, digital, and ecommerce businesses.

Fancy a chat? Book a free consultation with me and let's talk about how I can help you and your business.

Please connect with me on Linkedin.

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