Keir Whitaker

Make Your Business More Memorable

Hi, I'm Keir. I help Shopify Partners and creative founders become more memorable and more profitable. Most of my work is with soloists and small teams in the Shopify ecosystem, though I also work with creative and digital teams facing similar challenges. Whether you need strategic support to think things through or hands-on help with execution, I bring strategy, honest feedback, and follow-through.

Recent Articles

My thoughts on the Shopify Partner ecosystem, running a small business, marketing, events and occasional personal stories. You can subscribe to updates via my newsletter or RSS.

Who Am I?

I'm a marketing strategist and business consultant specialising in supporting Shopify Partners and soloists and founders of creative and digital businesses. I've spent the last 20+ years working in the web, tech, and ecommerce industries. I started as a web developer, morphed into product marketing and was the second hire on Shopify's nascent Partnerships team.

I've worn a lot of hats along the way — developer, marketer, team lead, event organiser, podcast host, coach — and they've all shaped how I approach my work. These days, I split my time between consulting, running Craft+Work events, and sharing what I've learned through my newsletter Flying Solo.

A slightly longer history is available on my about page.

Craft+Work

Craft+Work is an event series I started in June 2023. It brings together soloists, founders, and leaders in the Shopify Partner ecosystem (and slightly beyond) to share real stories, hear honest reflections, and gain fresh perspectives. Over the last three years we've hosted events in London (thrice), New York City and Toronto. Find out what you missed (or take a trip down memory lane if you were there) on the Craft+Work web site.