Keir_Whitaker.
Marketing for Shopify Partners
Make Your Business Harder to Ignore
Hi, I'm Keir. I help Shopify Partners sharpen their positioning, strengthen their offers, and build a consistent marketing rhythm that fits the business — without making it more complicated than it needs to be.
Recent Articles
My thoughts on the Shopify Partner ecosystem, running a small business, marketing, events and occasional personal stories. You can subscribe to updates via my newsletter or RSS.
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The Real Value of IRL Marketing
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What Exactly Do You Do?
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The 3-2-1 Publishing Method
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The ICP Mistake I See Most Agencies Make
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More Content is Not The Answer
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Let's Stop the Marketing Guilt
Who Am I?
I work with Shopify Partners who know they're good at what they do but struggle to explain it clearly, communicate it consistently, or stand out in a crowded market.
I've spent the last 20+ years working in the web, tech, and ecommerce industries. I started as a web developer, morphed into product marketing and was the second hire on Shopify's nascent Partnerships team.
I've worn a lot of hats along the way — developer, marketer, team lead, event organiser, podcast host, coach — and they've all shaped how I approach my work. These days, I split my time between supporting Shopify Partners, running Craft & Work events, and sharing what I've learned through my newsletter Flying Solo.
A slightly longer history is available on my about page.
Upcoming Events
You'll find me at the events below over the next few months — largely alongside Shopify Partners and creative founders. If our paths cross, please do say hello.
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Shopify Meetup Dublin 2026
Dublin
Dublin, 22nd October 2026
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Shopify Partners North Developers Meetup
Leeds
Leeds, 27th October 2026
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beyond tellerrand fifteen
Berlin
Berlin, 20th November 2026
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YATM Lunch Club
Manchester
Manchester, 26th November 2026
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London Shopify Partner Meetup
London
London, 3rd December 2026
Craft & Work is an event series I started in June 2023. It brings together soloists, founders, and leaders in the Shopify Partner ecosystem (and slightly beyond) to share real stories, hear honest reflections, and gain fresh perspectives. Over the last three years we've hosted events in London (thrice), New York City and Toronto. Find out what you missed (or take a trip down memory lane if you were there) on the Craft & Work web site.
Subscribe to Flying ✈️ Solo
Flying Solo is my email newsletter about marketing, running a solo business, and life in the Shopify Partner ecosystem, along with useful links, upcoming events, and occasional behind-the-scenes stories.
It's 100% free and you can unsubscribe at any time.