Expert Advice for Shopify Agencies & App Developers

Helping Shopify Partners Build Better Businesses

Is your Shopify agency or app business keeping you up at night? Are you unsure how to market your new Shopify app or position your agency in the ever-expanding pool of competition? If this sounds familiar, then it's time to talk!

Through my consulting and coaching services, I've helped businesses like yours define their positioning, build sustainable marketing strategies, refine their pricing, and build better teams. My goal — to help you attract new customers, build your reputation, and grow your business.

Book Your Free Initial Consultation

For Shopify Agencies

I worked in the Shopify Partners Marketing team from 2012–2018. Having met and collaborated with 100's of Shopify Partners I am uniquely equipped to understand the challenges your business faces in the increasingly competitive and expanding Shopify ecosystem.

For Shopify App Developers

From idea and product-market fit to attracting and retaining customers running an app business is a constant uphill battle. I'll help you define your ideal customers, talk their language, and work out a marketing strategy to help your business grow.

For Founders & Leaders

It's easy to neglect your personal growth when running a business. Today's founders and team leaders wear many hats and are stretched in multiple directions. I'll help you navigate the challenges you face, suggest and discuss ways forward, and help you make the right decisions.

Eliminate Roadblocks, Get Direction, Have a Plan

After 7 years at Shopify I left to start my own consultancy to help businesses like yours thrive. My intimate knowledge of the Shopify platform, coupled with my understanding of the ecosystem, and my passion for entrepreneurship enables me to bring a unique perspective to you and your Shopify focused business.

I Help Shopify Agencies Answer Questions Like

I Help Shopify App Developers Answer Questions Like

I Help Founders & Leaders Answer Questions Like

Can I help you answer questions like these? Email me at and let me know your burning issues. You can also book a free initial consultation.

Reserve Your Free Consultation

Before we begin please complete my short survey. It's designed to help me understand you, your business, and the challenges you are facing. After receiving your answers I'll get back to you within 48 hours to book your complimentary 60-minute conversation.

Let's Get Started


Consulting helps your business or product get better. You know there's an issue and you believe I can help. You'll engage me to give my expert opinion, to leverage the benefit of my experience, to gain my insights and action my recommendations. We'll work together to tackle the problem, and imporve it, incrementally.


Coaching helps you work towards uncovering your own way forward. It's "you know" versus "I know". Coaching is about personal transformation and growth, it's about asking questions, exploring solutions, and helping you make your own decisions. It requires openness, and a willingness to engage in difficult conversations.

Are we a Good Match?

My services aren't for everyone (that's by intention). However, if you recognise yourself in the statements below they are probably a great fit for you!

Let's Start the Conversation

If you're ready to start transforming your business do me a quick favour and complete my short online survey. It's designed to help me understand you, your business, and the challenges you are facing. After receiving your answers I'll get back to you to book a time to discuss how I can help.

I'm Ready — Let's Go!

What Others Have Said

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1-on-1 business coaching with Keir has been a godsend, and has really accelerated our ecommerce marketing agency to the next level. Keir is thoughtful and dedicated, and the strategic guidance, insights, and direction he provides is incredibly valuable. I believe every Shopify Partner can benefit greatly from working with Keir.Michael Salvo — Founder, Whitecap SEO

Photo of Björn Forsberg, Founder, FORSBERG+two

Keir brought his wealth of experience and knowledge to help plan the marketing strategy and roadmap for my Shopify apps. His insights have been invaluable in growing the business, and in a way that was perfectly tailored to my goals. Keir not only brings his wealth of knowledge, but his great personality and humour. A pleasure to work with.Björn Forsberg — Founder, FORSBERG+two

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Keir was instrumental to the success of our third annual user conference, ChargeX Summit 2019. His ability to curate our speaker list, as well as prepare speakers for each keynote and panel, was invaluable. Adding Keir to our event was like adding a superpower boost to our team. I wouldn't plan a conference without his insight and support.Chathri Ali — COO, ReCharge

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Keir has been instrumental to the success of our business in the Shopify ecosystem. Whether editing my book The Definitive Guide to Shopify Themes, connecting us to people in his vast network, or developing creative marketing strategies, he's been a pleasure to work with.Gavin Ballard — CEO, Disco

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Keir is an absolute pleasure to work with and never fails to surprise us with the depth of his skillset and the reach of his network. His understanding of the opportunities and challenges presented by the Shopify Partner Ecosystem is invaluable and attests to his involvement in the pouring of its very foundations. His keen eye for the 'real' information and the key objectives for success has helped us to focus and streamline how we operate, market and support our apps.Union Works — Shopify App Developers

Photo of Courtney Symons, Chief Writer, Office of the CEO Shopify

Keir has an incredible knack for building relationships with colleagues, business partners, and specific audiences. He led massively successful international campaigns using his talents in content creation, marketing, and creative ideation. His industry connections, thought leadership, and strategic intuition make him an invaluable asset when it comes to building a brand that resonates.Courtney Symons — Chief Writer, Office of the CEO Shopify

Photo of Ross Beyeler, COO of Trellis

I've had the pleasure of collaborating with Keir over the past few years on a number of projects including blog posts, podcasts, classes, events and more. His expertise, guidance and humor related to all things e-commerce and technology has made every one of these experiences both successful and a delight.Ross Beyeler — COO, Trellis

Photo of Cat Hunter, Ecommerce Content Specialist

Having collaborated for the best part of a decade, I can wholeheartedly recommend Keir to those of you looking for level-headed industry advice and expert guidance. Keir has a remarkable knack of clarifying situations in a way that helps you see solutions for yourself, meaning his support often extends far beyond his original engagement.Cat Hunter — Ecommerce Content Specialist

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We have had the pleasure of taking Keir's advice many times at Milk Bottle Labs. As a regular contributor to our Milk Bottle Labs Podcast, Keir always shares one golden nugget of Shopify knowledge leaving listeners both entertained & educated. Keir is, without doubt, one of the most professional, passionate, energetic, dedicated, and trustworthy individuals I have met since joining the Shopify ecosystem.Keith Matthews — Founder, Milk Bottle Labs

Image of Bob Braham, CEO Famous

We were new to the Shopify ecosystem when we connected with Keir. His insights and thoughtful suggestions have really accelerated our knowledge and success with Shopify. Thank you!Bob Braham — CEO, Famous

Who Am I Anyway?

Hello! My name's Keir Whitaker (that's me down there, waving my hand). I'm a UK based business consultant and coach dedicated to helping Shopify focused agencies, app companies, and technology partners attract new customers, build their reputations, and grow profitable businesses.

Hosting a Shopify Unite 2018 Panel on The Power of Community

Hosting a Shopify Unite 2018 Panel on The Power of Community

I've been earning my living in the technology, web, and SaaS sector for almost 20 years — both independently and for companies including Shopify where I worked for almost 7 years.

My road to consulting has been long and varied and has included web development, product marketing, content strategy, event curation, and educational based inititatives. I've also held numerous leadership positions.

Some Facts

Feel free to ask me anything or read the longer version!

Recent Clients

I've worked with the best of the best in the Shopify ecosystem

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Milk Bottle Labs

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Union Works

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Whitecap SEO

Frequently Asked Questions

Q: What types of services do you offer?

I work as an independent consultant, and generally speaking, engagements take one of three forms:

  1. Consultancy — The majority of my engagements can be considered consultancy. There's an element of your business that you need help with, and you believe my experience, expertise, and advice can help you improve things. There will be a measurable outcome, something I can help you make better. Consultancy can take the form of an ongoing engagement or a discreet piece of work such as a "Marketing Roadmap".
  2. Trusted Advisor — Many clients choose to continue our relationship post project. Today I work with several individuals and teams in an advisory role. Often taking the form of regular sessions with 24/7 access, I am on hand to lend help and advise when the problems (big or small) arise with you and your business.
  3. Coaching — Typically, coaching engagements focus on you and not your business or product. Instead, sessions centre on helping individuals change and improve the way they work, live, and think. This option is ideal for solo founders and leaders new to their roles.

Q: What type of clients do you work with?

My clients all have one thing in common — Shopify. The last decade of my working life has focused on Shopify (7 years at the company itself and three years as an independent consultant). I know the ecosystem, the companies, the people, and the challenges. I'm one of a handful of consultants specialising in helping Shopify focused businesses — if that's you, let's talk!

Q: How do I know if I'm a good fit for your services?

To help us work this out, I'll ask you to complete a short survey before your free initial consultation. This will help me understand more about you, your business, and your challenges. Being as open and honest as possible in your replies will help me determine if I can help you move forward.

After our initial conversation and assuming a good fit, I'll present 2‐3 options for you to choose from.

Q: How do you work with your ongoing consulting clients?

I'll act as your strategic advisor. I'll ask the hard questions to help you make the most informed decisions and invest in moving you and your business forward.

We'll meet weekly for online working sessions during our engagement, and you'll have 24/7 access to me via Slack/IM/email. We can get into the meaty topics on our calls — in-between, I'm available for feedback and to answer those burning questions.

Q: Can you help us implement the tactics you recommend?

My current service offerings do not involve tactical execution. However, I am fortunate to know a lot of talented practitioners who I will happily introduce to you.

Q: I'm based outside of the UK. Can we still work together?

Absolutely. I currently work with clients in Europe, the USA (EST & PST), Canada and beyond. Some early starts and late finishes on either side may be required, but we usually make it work!

Q: Can my co‐founder and/or team members join our working sessions?

For consultancy, absolutely. I politely ask that you share who will be on the call and their role in the project in advance of our session. Coaching tends to be 1-1, but I am open to small group work too.

Still have questions? Please read the FAQ or feel free to get in touch.

Reserve Your Free Consultation

Before we begin please complete my short survey. It's designed to help me understand you, your business, and the challenges you are facing. After receiving your answers I'll get back to you within 48 hours to book your complimentary 60-minute conversation.

Let's Get Started