The Ecommerce Customer Lifecycle

The Ecommerce Customer Lifecycle is a five part audio series with Ross Beyeler of GrowthSpark. The best way to look at it is as a series of questions to prime some deeper thinking and research. These questions focus on the five key areas of acquisition, conversion, fulfilment, retention and analytics.

You can find the audio series on SoundCloud as well as extensive notes for each episode on the Shopify Partner Blog.

Contents

• Acquisition — In this first episode we ask the question: "How can we get potential customers to visit our sites?" Tactics discussed included social media, paid advertising, influencer marketing, among others.
• Conversion — How can you get visitors to your website to actually purchase products? This episode looks to answer this question and discusses why user experience, design, branding, and content are crucial.
• Fulfillment — On first glance you might think that fulfillment is a simple case of putting a product in a box and adding a postage label. However, there are plenty of other factors to consider.
• Retention — This episode looks at ways to get customers to keep coming back and purchasing products. Having long-term relationships with customers who have already purchased from you can be highly profitable as your "cost per acquisition" reduces.
• Analytics — In the final episode we discuss all things measurement and asked how to use analytics and data to ensure that all ecommerce customer lifecycle activities are profitable