Consulting & Coaching for Shopify Partners

Seriously, What's Your Problem?

Is your Shopify focused business keeping you up at night? Is your to-do list getting longer by the day? Do you open up your laptop and just stare at the screen not knowing where to start? If this sounds familiar then it's time to talk!

I've helped businesses like yours define, refine, and resolve the issues holding them back. I've worked with some of the best in our ecosystem and helped them attract new customers, build their reputations, and grow profitable businesses.

Need Help? Let's Talk!

Eliminate Roadblocks, Get Direction, Have a Plan

We both know growing a business is hard, extremely hard. Sometimes we all need help — an external and impartial opinion from someone who's been there, had some successes and learnt from their mistakes. That's where I come in.

External, Impartial, & Experienced

After 7 years at Shopify I left to start my own business and marketing consultancy. My goal — to help businesses like yours thrive. My intimate knowledge of the Shopify platform, coupled with my understanding of the ecosystem, and my passion for entrepreneurship enables me to bring a unique perspective to your Shopify focused business.

I've been lucky enough to work with a wide range of clients and helped them answer questions like:

• Is our product a good fit for the App Store?
• How do we get our app in front of the best agencies?
• We've relied heavily on word-of-mouth but we need to embrace other forms of marketing, where should we start?
• How do I get free users of my app to move onto a paid plan?
• Does our website copy truly represent what we do and who we do it for?
• What should our CEO talk about at our first product conference?
• We want to start putting out more content but are unsure what to write about?
• How do we demonstrate our expertise to potential customers?
• What do our customers love, and hate, about our product?

Can I help your business? Book a complimentary discovery call and let's find out. I look forward to hearing from you.

There's No Such Thing as a Typical Engagement

From one off quick fix calls, to short-term projects and on-going engagmenets I've consulted widely. Recent work includes:

• Creating researched and actionable marketing roadmaps for agencies and app developers
• Helping a well-known technology partner figure out how to host their first product conference
• Coaching founders and leaders to help them navigate their business and team development
• Working with app companies to better understand their customer base, what they love about their product, and what can be improved
• Rewording Shopify App Store listings to better describe the benefits and features of an app
• Developing a series of product tutorial videos to help prospective customers understand the power of an app
• Helping agencies articulate their products, services, and unique talents on their website and through social media

Who Am I Anyway?

Hello! My name's Keir Whitaker (that's me down there, waving my hand). I'm a UK based business and marketing consultant and coach dedicated to helping Shopify focused agencies, app companies, and technology partners attract new customers, build their reputations, and grow profitable businesses.

I've been earning my living in the technology, web, and SaaS sector for almost 20 years — both independently and for companies including Shopify where I worked for almost 7 years.

My road to consulting has been long and varied and has included web development, product marketing, content strategy, event curation, and educational based inititatives. I've also held numerous leadership positions.

Some Facts

• I have a background in web development, technical content, marketing, and event curation
• I built my first Shopify theme in 2007
• I was one of the first 100 employees at Shopify and worked on the Partnerships Marketing team for almost 7 years
• I founded my first web development agency in 2004 and have worked with a wide range of clients in many different sectors
• I have a passion for small business and entrepreneurship and relish working with founders and leaders
• Since January 2019 I've worked exclusively with Shopify focused app companies, service agencies, and technology partners

Feel free to ask me anything or read the longer version!

Still Have Questions?

Q: How do I know if I'm a good fit for your services?

To help us work this out I'll ask you to complete a short survey designed to help me understand more about you, your business, and the challenges you are facing. Being as open and honest as possible in your replies will help me determine if I can help you move forward. If I believe I can, I'll say so, and of course, if I can't, I'll try and introduce you to someone who can.

Q: What type of services do you offer?

My services fall into two main categories — consulting and coaching. My consulting services focus on helping you improve or develop a campaign, product, or process. In contrast, coaching sessions tend to be higher level, less about the specifics of a product or feature, and more about you, your challenges, and your success.

Q: What's your approach to pricing?

After trying out various approaches to pitching, pricing, and productising my services I realised that every client has different needs. However, it became clear that most engagements fall into one of four formats. You can learn more about the ways I typically work with clients.

Q: I'm based outside of the UK, can we still work together?

Absolutely. I currently work with clients based in the USA, Canada, Australia and Europe. Some early starts and late finishes may be required, but I usually make it work!

Q: May I speak with a couple of references about working with you?

Of course, please get in touch and I'll join the dots.

Q: What if I want to speak with you on an ad hoc basis?

Not a problem. I offer a bookable consultancy call service for this very reason. Simply fill in my quick survey and select the "I'd like to book a paid consultancy call" option.

Q: Can you help us "do" the marketing activities you recommend?

To provide the best consultancy services I can, I no longer have time to engage in content and marketing creation. However, I work with a trusted network of talented marketers who I will happily introduce to you.

Q: Can I include my co-founder or team members on our calls?

Absolutely — just let me know who'll be on the call in advance, and we'll be good to go. The only exception to this are coaching sessions which are strictly one to one.

Q: Do we have to meet at the same time each week?

No! At the end of each session, we'll book in the following call allowing for your schedule and occasionally mine.

Q: Why do you ask for an initial three-month commitment for your coaching service?

Coaching is a big investment for both of us. Like any relationship, it takes time to warm up and show results. An initial three-month commitment allows us the time to get to know each other and begin to work towards achievable outcomes. After three months (12 sessions) I am happy to move to a monthly rolling basis.

Q: How many coaching clients do you work with at any one time?

I work with no more than four coaching clients at a time.

Q: Will you sign an NDA or confidentiality agreement?

I understand that the Shopify ecosystem is relatively small and well connected. We'll likely know the same people. However, my reputation rests on the fact that I keep our conversations private. If you would like me to sign an NDA/confidentiality agreement, please let me know in my initial survey.

Q: What happens if I need to pause or stop our sessions?

Not a problem. I politely ask for one month's notice should you wish to pause or finish an on-going agreement.

Still have questions? Please get in touch and I'll get right back with the answers.