Keir Whitaker
Supporting Shopify Partners & Creative Founders since 2012
Stuck? Let's Change That.
Hi, I'm Keir. I work with Shopify Partners, agencies, and founders to sharpen positioning, strengthen marketing, and make better decisions — bringing 20+ years of experience without the commitment of a full-time hire.
Most of my work is with soloists and small teams in the Shopify ecosystem, though I also work with creative and digital teams facing similar challenges. Whether you need strategic support to think things through or hands-on help with execution, I bring strategy, honest feedback, and follow-through.
1-1 Advisory
From £595 p/m +VAT (if applicable)
Strategic support for soloists and founders. Regular sessions, honest feedback, and steady support to help you prioritise, stay accountable, and keep moving.
Marketing & Growth Support
From £995 p/m +VAT (if applicable)
Hands-on support for soloists, agencies, and app companies. I work alongside you on strategy, positioning, content, and marketing — bringing senior-level input without hiring full-time.
Studio Notes
Studio Notes gathers the ideas and insights that come up in my work with soloists, founders, Shopify agencies, app makers, and the creative and digital teams working alongside the ecosystem. You can subscribe to updates via my newsletter or RSS.
Who Am I?
I'm a marketing strategist and business consultant specialising in supporting Shopify Partners and soloists and founders of creative and digital businesses. I've spent the last 20+ years working in the web, tech, and ecommerce industries. I started as a web developer, morphed into product marketing and was the second hire on Shopify's nascent Partnerships team.
I've worn a lot of hats along the way — developer, marketer, team lead, event organiser, podcast host, coach — and they've all shaped how I approach my work. These days, I split my time between consulting, running Craft+Work events, and sharing what I've learned through my newsletter Flying Solo.
A slightly longer history is available on my about page.
Craft+Work
Craft+Work is an event series I started in June 2023. It brings together soloists, founders, and leaders in the Shopify Partner ecosystem (and slightly beyond) to share real stories, hear honest reflections, and gain fresh perspectives. Over the last three years we've hosted events in London (thrice), New York City and Toronto. Find out what you missed (or take a trip down memory lane if you were there) on the Craft+Work web site.
Subscribe to Flying ✈️ Solo
Flying Solo is my email newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons.
It's 100% free and you can unsubscribe at any time.