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CraftWork Toronto

Friday 20th September 20249am‐6pm @ The Drake Hotel

We're heading to the Drake Hotel for our first Canadian edition of Craft+Work. Join us for a lively day of discussion focused on building better ecommerce, digital, and creative businesses.

If you're a soloist, founder or entrepreneur, this event is for you.

Buy Tickets — $299 CAD

Only 50 tickets available

What's Happening?

Craft+Work is an intimate (maximum 50 participants) day built around personal stories and group conversations.

The London 2023 Craft+Work Cohort

Expect to get involved, share your ideas, and learn from others running ecommerce, digital, and creative businesses on their own terms.

Here's what your day will include:


Enjoy a pre or post event conversation, exchange a business card, or ink a deal with fellow attendees, all whilst enjoying some food and drink.

Guest Presentations

Short, focused, and personal insights from invited experts followed by a group Q & A session.

Hot Seats & Hot Topics

Your chance to come to the front, sit on a stool, and dig into a topic of your choosing with your host.

Conversation Stations

Small group discussions centred around two or three key questions. A great opportunity to meet new people and gain new perspectives.

Group Discussions

We'll dig into the topics that are affecting your business and professional development and see where it takes us.

Community Notices

Your opportunity to share your products and services or find experts to help you take your business to the next level.

Craft+Work header

London 2023 Review

50 people, 6 inspiring presentations, and 100's of insights. Find out what happened at Craft+Work: London 2023.

Read the Report


Each edition of Craft+Work features invited presenters who have agreed to come along and share their personal stories and insights. Full details will be released as we confirm the lineup.

Previous presenters have included:

  • Shopify agency founders
  • Shopify app developers
  • Product managers
  • Storytelling experts
  • Event marketing specialists
  • Startup founders
  • Business advisors and coaches
  • Creative directors
  • B2B marketing consultants
  • Operations experts


The day will be curated around themes highly relevant to anyone running or thinking about starting an ecommrece, digital or creative business.


How can we leverage the power of branding to differentiate our businesses and leave a lasting impression on our clients and customers?

Clients & Customers

What strategies can we use to attract, retain and delight our clients and customers?


How can we become better leaders and help nurture creativity, foster innovation, and guide our teams to unprecedented success?


How do we make sense of competing marketing strategies and tactics to produce campaigns that really resonate with our clients and customers?


How do we position our businesses to gain a competitive edge and connect with our ideal clients and customers?


From double your rate Fridays to goldilocks pricing and beyond. There are so many ways to price your products and services, but what really works? Let's find out together.

Remote Work

Is remote work a threat to team culture, is it a fad, will we prosper or suffer from a lack of in-person connections? Remote work appears to be here to stay so how do we make it work?

Team Building

How can we empower teams to drive creativity, collaborate effectively, and create impactful and profitable work?


How do we leverage advances in technology like AI to help, not hinder, our businesses?

We may venture into unknown territories, but that's part of the fun.


Our day together will be spent at The Drake Hotel. Situated on Queen Street West which is easy to get to from all parts of the city.

Our home for the day will be The Underground. The day will start at 9 a.m. and we'll come up for air at 4.30 p.m. for a complimentary drinks reception in their wonderful lobby bar!

The Drake Hotel

The Underground — Our Home for The Day

Mid Century Splendour

The event is fully catered, so expect breakfast on arrival, lunch, and refreshments throughout the day as part of your ticket price.


1150 Queen Street West
ON M6J 1J3


View Google Map


Here's what we have got planned. We'll kick off at 9 a.m. sharp to make the most of the day. NB: Exact timings and activities are subject to change as the programme develops.

Friday 20th September 2024
08.30 ‐ 09.00 Breakfast (Provided)
09.00 ‐ 10.30 In Session
10.30 ‐ 11.00 Morning Break
11.00 ‐ 12.30 In Session
12.30 ‐ 13.30 Lunch (Provided)
13.30 ‐ 15.00 In Session
15.00 ‐ 15.30 Afternoon Break
15.30 ‐ 16.30 In Session
16.30 ‐ 18.00 Drinks Reception

Leave your laptop at home, switch off your phone, and enjoy a day of insightful and inspiring in-person discussion.

Pulse Survey

Before the event, we'll send out a short survey. It's designed to learn more about you, your business, and your challenges. Completing it as openly and honestly as possible will inform the conversations and topics we discuss on the day. Expect to see this in your inbox two weeks before the event.


Craft+Work events are made possible by the generous support of our Patrons. Please take a moment to learn more about them and their products and services.

If you're in the business of enabling founders, soloists, freelancers and entrepreneurs to build better businesses, then Craft+Work is for you.

Craft+Work header

Patron Prospectus

In 2024, we're hitting the road and will be hosting events in the UK, USA, and Canada. We'd love you to be a part of it.

We are looking to work with Patrons who offer products and services that support small business growth and professional development. Get your copy of the 2024 Patron Prospectus by clicking the green button above to learn more.

Your Host

Craft+Work is run and hosted by Keir Whitaker — a UK-based business coach who specialises in helping Shopify-focused soloists, founders and entrepreneurs.

MC Duties at Shopify Pursuit London 2018

Keir (left) hosting Craft+Work London 2023

He started Craft+Work as a reaction to the hundreds of articles, online courses, and podcasts that prescribe a formula for success — the ones that say "you too can have it all for a one time fee of $1,999 plus tax".

Craft+Work is about embracing the messy, learning from our peers, and realising that "doing our thing, our way" is just as valid as any business framework.

Buy Tickets

Convinced you need to be there? To save you from scrolling all the way back to the top, here's a handy "Buy Now" button!

Participants are limited to 50, and your ticket includes breakfast on arrival, lunch, and refreshments throughout the day.

Buy Tickets — $299 CAD

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About This Site

This is the web site of Keir Whitaker — I'm a UK-based business coach and founder of event series Craft+Work.

Fancy a chat? Book a free consultation with me and let's talk about how I can help you and your business.

Please connect with me on Linkedin.

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