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Unlock Your Potential

1‐1 Support for Shopify-Focused Founders & Entrepreneurs

Building a business as a founder, running a solo consultancy, or setting out on your freelance journey can be very lonely — especially if you don't have anyone to listen, support, and offer critical feedback. Working with an experienced business coach and advisor will help you make better decisions, feel more confident, and help you move forward week on week. Are you ready?

Do You Feel Stuck?

As a founder or entrepreneur, you have the power to call the shots, make quick decisions, and shape your entrepreneurial adventure. But let's face it — this journey can be challenging. Do any of these feel familiar?

Impending Burnout

You're always too busy, and the sheer volume of work and responsibility can become overwhelming and lead to inertia.

Scattered Focus

Knowing what to do and when is key. But, even with a team, you find it hard to know what to prioritise as you're pulled in multiple directions every day.

Lack of Expertise

Covering all aspects of the business can be challenging, and you feel like you lack expertise in certain areas, which prevents you from moving forward.

Low Productivity

Ineffective planning and prioritisation causes you to waste time, miss opportunities, and have difficulty accomplishing what needs to be done.

Lack of Accountability

Without external accountability, you struggle to stay motivated, maintain momentum, and achieve the goals you have set for yourself.

Feeling Isolated

The absence of a co-founder, supportive network or regular collaborators leads to feelings of isolation and reduces your access to insight, feedback, and growth opportunities.

Building a business is hard enough but you don't have to build it on your own!

It Doesn't Have to be This Way

Over the last five years, I've acted as a coach and trusted advisor to founders and entrepreneurs who felt exactly like this. We've tackled issues head-on and worked out a way forward together. Our regular 1-1 worksing sessions will help you:

Discover Your Blind Spots

We all have hidden aspects of ourselves, such as biases or limiting beliefs, that we may not recognise or acknowledge. Uncovering these insights allows us to grow and improve.

Gain New Perspectives

Being open to fresh ideas and seeing things from different angles will help you broaden your understanding and gain a whole new level of insight into yourself and your work.

Move Forward

It's a long journey, but moving forward with determination empowers you to make meaningful progress, overcome challenges, and reach your goals with confidence and purpose.

Book a free consultation and let's discuss how you can benefit from my coaching and advisory service.

Coaching for Founders & Entrepreneurs

I specialise in working with, mostly solo, founders and entrepreneurs running Shopify-focused, ecommerce, or digital businesses. I am a solo entrepreneur myself, and whilst I love the challenge of doing all the things, I also know how hard and lonely it can be. To put it another way, I get it!

Since launching my coaching and advisory service, I've supported:

  • Multipe Shopify agency founders (many of them solo)
  • A founder of an ecommerce focused SEO company
  • A Shopify app developer building out their first team
  • A co-founder of a digital branding agency
  • An investor looking to break into the Shopify ecosystem
  • A content specialist working on a range of new service offerings

Are you a good fit for my coaching and advisory services? Book a free consultation and let's find out.

Areas of Focus

At the beginning of our working relationship we'll clarfiy you goals and develop a customised plan to address them through a mix of discussion, goal setting, feedback, and accountability measures.

During our sessions I'll provide fresh perspectives, ask probing questions, and offer actionable strategies to help you overcome obstacles and achieve your desired outcomes. We'll also establish clear metrics for success and regularly assess progress to ensure we're on the right track.

Real-Life Examples

I often get asked what challenges I support founders with. Here are some real-life scenarios where I've provided support to clients over the past five years.

  • Dealing with imposter syndrome
  • Feeling more confident in their decision-making
  • Transitioning from an individual contributor to a leader
  • Working out what to prioritise and what to stop doing
  • Developing their leadership muscle
  • How to have difficult conversations with team members
  • Understanding their strengths, weaknesses and areas for growth
  • Increasing accountability across their business
  • Pivoting their business
  • Figuring out what's next after the sale of their company
  • Building and delivering impactful presentations
  • Deciding whether or not to bring on a co-founder
  • Developing a more straightforward pricing strategy
  • Understanding their ideal customer's characteristics
  • Understanding their value to the market
  • How to stand out in a crowded sector
  • How to stop reinventing the wheel with every new project

If you're committed to growth, open to self-exploration, and willing to invest in your development, coaching could be a valuable asset on your entrepreneurial journey.

Meet Your Coach

Hello! I'm Keir, a UK-based marketing consultant, advisor and coach and founder of event series Craft+Work. I specialise in helping Shopify-focused businesses stand out from the crowd, build their authority, and attract new customers through clear messaging, impactful content, and high-value events.

MC Duties at Shopify Pursuit London 2018

Me (left) hosting Craft+Work London 2023

I've been involved in the tech and ecommerce industry for the past 20 years. From working independently to collaborating with agencies, big corporations, and startups including an exciting 7-year stint at Shopify.

I've experienced many successes and failures that taught me invaluable lessons. Today, I channel this knowledge and expertise into helping clients across the globe.

Since starting my own consultancy practice in 2019, I've worked with dozens of Shopify-focused agencies and app businesses, SaaS companies, consultants, founders and soloists to help them define their products and services, create customer-focused marketing and host high ROI events. Perhaps I can help you — let's find out.

You can learn more about my background and expertise on my about page.

Happy Clients

Here's what previous clients have said about their experiences working with me.

Working with Keir to better define what I do, who I do it for and why has been transformative for my business. Keir offered guidance, support and advice, which helped me focus on the right areas. Keir's approach is structured and always backed up with examples and helpful suggestions. He kept me accountable in an encouraging way and brought a lot of clarity to how I think about my business and more importantly how I talk about it to others.

Robert MillsFounder Fourth Wall Content

Working with Keir was an absolute pleasure. We worked together for more than 6 months, during which time he helped me process pricing strategy and positioning. Without changing a single feature, we were able to reposition our plans and increase revenue from new users by more than 150%. Needless to say, that's had a massive impact on our go-to-market strategy and scalability.

Jeremiah PrummerFounder & CEO KnoCommerce

1-on-1 business coaching with Keir has been a godsend, and has really accelerated our ecommerce marketing agency to the next level. Keir is thoughtful and dedicated, and the strategic guidance, insights, and direction he provides is incredibly valuable. I believe every Shopify Partner can benefit greatly from working with Keir.

Michael SalvoFounder Whitecap SEO

Keir's advice and coaching has been invaluable. As someone who has worked with a number of executive coaches, I can attest that Keir's style is authentic, and he really leans in to see you succeed. If you're a new business owner or an existing one looking to find that higher gear, I'd recommend connecting with Keir.

Sudheer BayankerInvestor MLVeda

Working with Keir to help grow our agency has been nothing short of incredible. He has provided unparalleled 1-to-1 coaching and helped us address key areas of the business, including our offer and pricing structure. If you are an ecommerce agency working with Shopify, I can't recommend Keir enough.

Patrick McCarthyFounder Digifly

In addition to working with great people and businesses, I've had my share of wins and fails on my own entrepreneurial journey.

Coaching Services

I offer two coaching packages — Trusted Advisor and 1‐1 Coaching. The simplest way of finding out which service is best for you is to book a 1‐1 consultation with me. I could send you a long form to fill out but who's got time for that. Let's chat and work it out together.

Trusted Advisor

Tailored advice from a 15+ year Shopify ecosystem veteran. Ideal for founders and entrepreneurs seeking ad-hoc advice, expert guidance and accountability.

What's Included?

  • 1 x 90 minute working session per month
  • Regular accountability surveys
  • Ad-hoc support via Slack/Email
  • Billed monthly
  • Cancel anytime

£495 p/m +VAT (if applicable)

1‐1 Coaching

Designed for founders and leaders working in the Shopify ecosystem who are ready to invest in personal growth and business development.

What's Included?

  • 90 minute kick-off workshop
  • Regular scheduled 1-1 coaching sessions
  • Pre-call accountability surveys
  • Direct access via Slack/Email
  • Early access to Craft+Work events
  • Quarterly review session
  • Billed monthly
  • Cancel anytime

£995 p/m +VAT (if applicable)

You can learn more about working together in my Client FAQ.

Book Your Free Consultation

If you're ready to take the next step in your entrepreneurial journey, let's talk. Start by completing my free consultation survey. After receiving it, I'll contact you within 24 hours to book your no-obligation 60-minute consultation.

Book Your Coaching Consultation

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About This Site

This is the web site of Keir Whitaker — I'm a UK-based marketing consultant, coach and advisor and founder of event series Craft+Work.

Fancy a chat? Book a free consultation with me and let's talk about how I can help you and your business.

Please connect with me on Linkedin.

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