Coaching for Solo Founders

It doesn't have to be lonely at the top!

My coaching service caters to solo founders running a creative business — with a particular focus on the Shopify ecosystem. If you have any questions regarding coaching that aren't answered below please feel free to get in touch and I will get back to you as soon as I can.


Coaching helps you work towards uncovering your own way forward. It's "you know" versus "I know". Coaching is about personal transformation and growth, it's about asking questions, exploring solutions, and helping you make your own decisions. It requires openness and a willingness to engage in difficult conversations.

If you're in need of help and support, let's start a conversation. Click the button below and fill out my survey. After receiving it, I'll be in touch to book your free no-obligation consultation.

Who's coaching for?

Running your business as a solo founder can be very lonely, especially if you don't have anyone to turn to for help, support, and advice. There are big highs and crushing lows. The responsibility can become overwhelming and stressful. If this feels familiar, then maybe working with a coach is for you.

Coaching will help you identify what's holding you back. It will help you plan a way forward, and you'll be supported as you progress. Coaching isn't about "telling you what to do" but helping you work out the way forward yourself.

Since starting my own one-person business in 2019, I've worked with solo founders who sought support in answering questions like:

  • Things are great, but could they be better?
  • I'm ready to give it all up! What should I do?
  • I feel at a crossroads — how do I decide which direction to go in?
  • How can I introduce a more accountable work culture?
  • How do I measure my team's performance effectively?
  • How can I prevent my team from feeling burned out and unmotivated?
  • How can I get better at delivering feedback to my team?
  • How should I structure my regular 1‐1's?
  • Should we conduct annual employee reviews?
  • My team are driving me mad! Can't they just do their jobs well and stop complaining about everything?

How I Help

I'll ask difficult, uncomfortable questions, provide alternative perspectives, and help you break mental impasses. I'll offer crucial feedback, help you decide what actions to prioritise and act as an impartial but caring voice to help guide you and your business forward incrementally.

My goal is to leave you in a more positive place than when we started working together. Here are the types of things we'll do to achieve that.

  • Identify the problems and issues holding you back
  • Prioritise what's important and what's not
  • Help you make more confident decisions more often
  • Chart your progress and celebrate successes (however big or small)
  • Bring a critical perspective to everything you do
  • Work towards outcomes that will transform you and your business

We do this through a regular cadence of 1-1 working sessions. You'll also have direct access via Slack and email in between our face-to-face meetings.

Coaching can cover a lot of ground. It's not untypical for a single session to cover pricing, marketing, and personal growth. Regardless, the goal is the same — to help you move forward and achieve change week on week, bit by bit.

What's a Solo Founder?

If you're reading this, I'm pretty sure you know what a Solo Founder is! However, you might not actually consider yourself to be one.

Some of my clients refer to themselves as the "Owner", the "Principal", "Director", or a "Consultant". Regardless they all possess similar characteristics that I use to describe a Solo Founder. These include:

  • You founded and run your own business pretty much full-time
  • You started your business as you wanted to do your thing — your way
  • You are the principal decision-maker in your business
  • You are responsible for the strategic direction of your business
  • You use contractors and may, in time, hire people to handle specific parts of your business
  • You direct your client, not the other way round (or you're working towards achieving this)

I work with clients who encompass most, if not all, of these traits. If this sounds like you too — maybe I can help.

Are we a good fit?

I love working with new clients, but my offering isn't right for everyone. Depending on your goals and expectations, I may not be the right coach for you.

However, there are a few ways to know if we are more likely than not a good match for each other:

  • You are willing to commit the necessary time and headspace to create positive change for you and your business
  • You are ready to commit to turning up and doing the work on a consistent basis
  • You are open to critical questioning and direct feedback
  • You don't expect quick, overnight results
  • You understand the value of working with an external coach

If this sounds like you please complete my new client survey. This will help me understand more about you, your business, and your challenges. Being as open and honest as possible in your replies will help me determine if I can help you move forward. Once received, I'll get back to you to arrange a convenient time to talk.

After our initial conversation and assuming a good fit, I'll send you my simple work agreement, and we can get started.

Why Me?

Great question!

I've been involved in the web, tech & ecommerce industry for over 25 years. I've worked for myself, in agencies, in huge organisations like the National Health Service (NHS) in the UK and in startups (including Shopify). I've had a few wins, made many mistakes, learned a tonne and have a data bank of experiences that I will use to help you.

MC Duties at Shopify Pursuit London 2018
MC Duties at Shopify Pursuit London — 2018

I believe that we all have the capacity to change, get better, to improve. I also recognise it's not easy. I am fascinated by the world of work, business, entrepreneurship and team dynamics. I thrive on helping people become better at what they do and building better lives for themselves and better businesses for their clients.

All that said, I still might not be the right coach for you. It's possible we might not gel, you might simply not like me — I get it. It's not personal. There's only one way to really find out — let's have a conversation!

Frequently Asked Coaching Questions

Q: What types of clients do you work with?

I specialise in working with solo founders of creative businesses — with a particular focus on Shopify-focused agencies. The last decade-plus of my working life has focused on Shopify (7 years at the company itself and four years as an independent coach and consultant). I know the ecosystem, the companies, the people, and the challenges. I'm one of a handful of consultants specialising in helping Shopify-focused businesses.

Q: What if I'm a solo founder but don't work in the Shopify ecosystem?

Not a problem. Whilst my background lends itself well to working with Shopify-focused businesses, I also count founders in the SEO, digital, creative and SasS sectors amongst my clients. Fundamentally, if you're a solo founder in need of support — let's talk.

Q: What's the time commitment?

I offer two options — 3 x 1 hour sessions per month or 2 x 90 minute sessions per month. Both cadences allow for deep work and space to breathe. You'll also need time to think, review, and implement the ideas and changes we discuss.

Q: Will you give me homework?

Not as such! However, it's very likely that our engagement will create work for you. This could be in the form of deeply thinking through a problem, implementing a change in your business, or an exercise that we will review together.

Q: How do I know if coaching is helping?

At the beginning of our engagement, we'll take time to work out a handful of longtail goals. I like to think of these as a "tracejtory" as opposed to a definitive outcome. For example, one might be to "develop more confidence in giving feedback", or "saying no to projects that aren't a good fit". We'll use these to measure progress.

Q: Is there a minimum term?

Yes. I politely ask that we agree to a three-month initial engagement — here's why.

The first few sessions together can feel a bit messy and unstructured. It takes time to get to know each other and dig into the issue(s). Experience has shown me that really good work starts 4-6 weeks in. Neither of us wins if we quit early — great work takes time. A three-month initial engagement ensures we are invested in the project's success.

During our third month of working together, we'll meet to discuss the current situation and work out the best way to proceed together.

Q: If I miss a session, can I bank it for another time?

My service offering is based on access and not hours/sessions. Whilst we agree to meet on a regular cadence 1-1, you will also have direct access via Slack or email. Of course, if you are unable to make an agreed session and give me reasonable notice, I'd be happy to rearrange.

Q: Do you offer refunds?

If you're not happy with our first paid session for any reason, you can ask for your money back. After that, I do not offer refunds under any circumstances. If you choose to end our agreement early, I will issue an invoice for the remaining amount due.

Your question not answered? Please read my full client FAQ or get in touch and I'll follow up as soon as I can.


My 1-1 coaching service is £2,250 + VAT (if applicable) per month. This is a set fee based on access and not hours.

My coaching service includes

  • A 90 minute kick-off session to assess where you are now and discuss where you want to be
  • 3 x 1 hour or 2 x 90 minute coaching sessions per month
  • Anytime access via Slack and email
  • Session notes shared via Notion
  • Quartlerly review sessions to chart progress

Optional Extras

Depending on your situation and team setup, I may recommend that we begin by asking your immediate team for critical feedback on you. Usually, this involves a survey or a series of 1-1 interviews with key people.

  • Team member quantitative survey and feedback session — From £1,000
  • 1-1 Team member interviews, analysis, and feedback session — From £375 per interview

The Small Print

  • I politely ask that we agree to a three-month initial engagement
  • I invoice upfront on the 1st of each month with 7 day terms
  • Invoices are issued in £GBP
  • UK VAT will be charged if applicable

You can learn more in my client FAQ.

Next Steps

Coaching is not for everyone. It's challenging, often uncomfortable, and a bit scary. You'll need to be prepared to try new things, break long-standing habits, and embrace different ways of thinking. If it's time to change, then let's get started!

  • Begin by completing my new client survey as openly and honestly as possible. Your answers and insights will help guide our initial conversations.
  • After receiving your survey, I'll get back to you within 24 hours to arrange a convenient time for our initial no-obligation consultation
  • After our introductory call, and assuming a good fit, we'll agree to an initial three-month collaboration
  • I'll send you my simple work agreement to sign along with your first invoice, and then we'll get to work
  • We'll meet 1-1 on a regular basis via Zoom or Google Meet. After each session, you'll get a summary of the key points and any actions you commit to. You'll also have 24/7 access via Slack and email.
  • At the end of our initial three-month engagement, we'll review progress and work out the best way forward

Can I Help You? Let's Find Out!

If you'd like to learn more about how I could help you and your business grow and develop please complete my new client survey. This will give me deeper insight into you and your challenges. Once received I'll be in touch to book a convenient time to talk.

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