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Upcoming About Patrons

CraftWork London

Friday 31st May 20249am‐5pm @ citizenM, Tower Hill

We're heading back to London for our second full-day edition of Craft+Work. Join us for a lively day of discussion focused on building better ecommerce, digital, and creative businesses.

If you're a freelancer, soloist, founder, leader or small business owner, this event is for you.

Buy Tickets — £189 +VAT

Only 12 Tickets Remaining

What's Happening?

Craft+Work is an intimate (maximum 50 participants) day built around personal stories and group conversations.

The London 2023 Craft+Work Cohort

Expect to get involved, share your ideas, and learn from others running ecommerce, digital, and creative businesses on their own terms.

Here's what your day will include:


Enjoy a pre or post event conversation, exchange a business card, or ink a deal with fellow attendees, all whilst enjoying some food and drink.

Guest Presentations

Short, focused, and personal insights from invited experts followed by a group Q & A session.

Hot Seats & Hot Topics

Your chance to come to the front, sit on a stool, and dig into a topic of your choosing with your host.

Conversation Stations

Small group discussions centred around two or three key questions. A great opportunity to meet new people and gain new perspectives.

Group Discussions

We'll dig into the topics that are affecting your business and professional development and see where it takes us.

Community Notices

Your opportunity to share your products and services or find experts to help you take your business to the next level.


London 2023 Review

50 people, 6 inspiring presentations, and 100's of insights. Find out what happened at Craft+Work: London 2023.

Read the Report


The day will be curated around themes highly relevant to anyone running or thinking about starting an ecommrece, digital or creative business.


How can we leverage the power of branding to differentiate our businesses and leave a lasting impression on our clients and customers?

Clients & Customers

What strategies can we use to attract, retain and delight our clients and customers?


How can we become better leaders and help nurture creativity, foster innovation, and guide our teams to unprecedented success?


How do we make sense of competing marketing strategies and tactics to produce campaigns that really resonate with our clients and customers?


How do we position our businesses to gain a competitive edge and connect with our ideal clients and customers?


From double your rate Fridays to goldilocks pricing and beyond. There are so many ways to price your products and services, but what really works? Let's find out together.

Remote Work

Is remote work a threat to team culture, is it a fad, will we prosper or suffer from a lack of in-person connections? Remote work appears to be here to stay so how do we make it work?

Team Building

How can we empower teams to drive creativity, collaborate effectively, and create impactful and profitable work?


How do we leverage advances in technology like AI to help, not hinder, our businesses?

We may venture into unknown territories, but that's part of the fun.


We're back at the Tower Hill citizenM once again. Situated a literal minute's walk from Tower Hill Underground station, it's easy to get to from all parts of the capital.

We'll be making use of Meeting Room 9. Don't be fooled (like us); it's actually meeting rooms four and five put together! It is a great meeting space, and there are plenty of breakout areas for our roundtable discussions.

Inspiring Views

Meeting Room 9 — Our Home for The Day

Funky Lounge & Big Cushions!

The event is fully catered, so expect breakfast on arrival, lunch, and refreshments throughout the day as part of your ticket price.


citizenM Tower Hill
40 Trinity Square
View Google Map


This edition of Craft+Work will feature a number of invited presenters who have agreed to come along and share their stories and insights. Here's who is joining us:

Ellen Donnelly

Designing an Entrepreneurial Career Path — New Seasons, Pivots and Lessons Learnt

Ellen helps one person business owners to use what makes them unique to grow their businesses on their own terms. She is the Founder and Chief Coach of her own six-figure coaching business and before training as a coach spent a decade working with entrepreneurial professionals as a Head of Talent and startup consultant.

Faye Oakenfull

How to be Truly Terrible at B2B Marketing

Launching her jewellery brand on Shopify in 2011 sparked a joy for marketing that never left. After selling her business and kissing a few frogs, she quickly found her place in the world of B2B tech at Dotdigital, We Make Websites and then Yotpo. Faye now runs a B2B marketing consultancy for ecom agencies and tech vendors. She is on a mission to make B2B marketing more empathetic, more human, and more interesting.

Tim Richardson

The Agency Landscape 2024

Tim is the founder of Your Basket Is Empty — a Digital Commerce Consultancy that helps consumer brands navigating £5m to £50m in revenue make better commercial decisions by delivering and managing their digital roadmap. Before Your Basket Is Empty, Tim was a founding member and director of We Make Websites, a Shopify Plus agency acquired by the Born Group in 2021.

Elliot Jay Stocks

No Straight Lines

Elliot is a type-obsessed designer / author / speaker / musician. Ex Google Fonts, Adobe Fonts, 8 Faces, Lagom. His latest book, Universal Principles of Typography, was published by Quarto in April this year.

Piers Thorogood

Culture Drift

Piers is co-founder of We Make Websites, one of the leading Shopify agencies in the world — and now part of BORN Group. He has worked in the e-commerce industry for 15 years as a designer, front-end developer, project manager and solutions consultant. Prior to starting We Make Websites, he had a brief stint working in technology within the financial services sector.


Here's what we have got planned. We'll kick off at 9 a.m. sharp to make the most of the day. NB: Exact timings and activities are subject to change as the programme develops.

Friday 31st May 2024
08.30 ‐ 09.00 Breakfast (Provided)
09.00 ‐ 10.30 In Session
10.30 ‐ 11.00 Morning Break
11.00 ‐ 12.30 In Session
12.30 ‐ 13.30 Lunch (Provided)
13.30 ‐ 15.00 In Session
15.00 ‐ 15.30 Afternoon Break
15.30 ‐ 17.00 In Session

Leave your laptop at home, switch off your phone, and enjoy a day of insightful and inspiring in-person discussion.

Pulse Survey

Before the event, we'll send out a short survey. It's designed to learn more about you, your business, and your challenges. Completing it as openly and honestly as possible will inform the conversations and topics we discuss on the day. Expect to see this in your inbox two weeks before the event.


Craft+Work events are made possible by the generous support of our Patrons. Please take a moment to learn more about them and their products and services.

If you're in the business of enabling soloists, founders and entrepreneurs to build better ecommerce, digital, and creative businesses, then Craft+Work is for you. Working with us is a great way to put your product, service or brand in front of an entrepreneurial audience looking to grow and develop.

Craft+Work header

Patron Prospectus

In 2024, we're hitting the road and will be hosting events in the UK, USA, and Canada. We'd love you to be a part of it.

If you'd like to learn more about our mission, please get in touch and let's chat.

Your Host

Craft+Work is run and hosted by Keir Whitaker — a UK-based marketing consultant and business coach who specialises in helping Shopify-focused businesses stand out from the crowd, build their authority, and attract new customers through clear messaging, impactful content, and high-value events.

MC Duties at Shopify Pursuit London 2018

Keir (left) hosting Craft+Work London 2023

He started Craft+Work as a reaction to the hundreds of articles, online courses, and podcasts that prescribe a formula for success — the ones that say "you too can have it all for a one time fee of $1,999 plus tax".

Craft+Work is about embracing the messy, learning from our peers, and realising that "doing our thing, our way" is just as valid as any business framework.

Buy Tickets

Convinced you need to be there? To save you from scrolling all the way back to the top, here's a handy "Buy Now" button!

Participants are limited to 50, and your ticket includes breakfast on arrival, lunch, and refreshments throughout the day.

Buy Tickets — £189 +VAT

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About This Site

This is the web site of Keir Whitaker — I'm a UK-based marketing consultant, business coach and founder of Craft+Work working with creative, digital, and ecommerce businesses.

Fancy a chat? Book a free consultation with me and let's talk about how I can help you and your business.

Please connect with me on Linkedin.

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