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63 Thoughts on small business, marketing, events and occasional personal stories


Image for Craft+Work London Retrospective

Craft+Work London Retrospective

A visual look back at the May 2024 London edition of our Shopify Partner event Craft+Work.

Craft+work
05.09.2024
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Recent Reads August 24

Have you ever wondered what a stack of books says about a person?

Work
23.08.2024
Image for Gadget's Mohammad Hashemi

Gadget's Mohammad Hashemi

In this edition of Patrons Perspectives, we hear from Gadget co-founder and CEO Mohammad Hashemi

Craft+work
16.08.2024
Image for Event Merchandise

Event Merchandise

Let's be honest; the quality of conference and event "merch" is of varying quality and utility.

Events
16.08.2024
Image for Sufio's Merryn Djibril

Sufio's Merryn Djibril

In this edition of Patrons Perspectives, we hear from Sufio's Head of Partnerships Merryn Djibril

Craft+work
13.08.2024
Image for The Support Heroes's Laura Moreno

The Support Heroes's Laura Moreno

In this edition of Patrons Perspectives, we hear from Laura Moreno, CEO of The Support Heroes

Craft+work
12.08.2024
Image for Grapevine's Sam Henning

Grapevine's Sam Henning

In this edition of Patrons Perspectives, we hear from Grapevine Surveys Co-Founder Sam Henning

Craft+work
11.08.2024
Image for 9 Questions For...Brendan Quigley

9 Questions For...Brendan Quigley

In this edition of 9 Questions For… we hear from Three Acres owner Brendan Quigley.

Interviews
02.07.2024
Image for 9 Questions For...Tim Richardson

9 Questions For...Tim Richardson

In this edition of 9 Questions For… we hear from Your Basket Is Empty supremo Tim Richardson.

Interviews
23.05.2024
Image for Tenets for Better Work

Tenets for Better Work

As Sir John Hegarty says, "Everyone needs a code to live by"

Work
07.05.2024
Image for 9 Questions For...Piers Thorogood

9 Questions For...Piers Thorogood

In this edition of 9 Questions For… we hear from We Make Websites co-founder Piers Thorogood.

Interviews
26.04.2024
Image for 9 Questions For...Sophie Seaton

9 Questions For...Sophie Seaton

In this edition of 9 Questions For… we hear from Underwaterpistol MD Sophie Seaton.

Interviews
24.04.2024
Image for 9 Questions For...Katherine Dyer

9 Questions For...Katherine Dyer

In this edition of 9 Questions For… we hear from The Pocket Strategist Katherine Dyer.

Interviews
22.03.2024
Image for 9 Questions For...Ellen Donnelly

9 Questions For...Ellen Donnelly

In this edition of 9 Questions For… we hear from coach and founder of The Ask Ellen Donnelly

Interviews
22.02.2024
Image for 9 Questions For...Mike Jordan

9 Questions For...Mike Jordan

In this edition of 9 Questions For… we hear from creative agency co-founder Mike Jordan

Interviews
15.01.2024
Image for What was Work With Shop?

What was Work With Shop?

After leaving Shopify, I had the idea of launching a Shopify-specific job board. Here's what happened.

Shopify
14.01.2024
Image for Publishing Prices Online

Publishing Prices Online

It's an age-old question. Should we publish our prices and rates online?

Work
18.12.2023
Image for 9 Questions For...Marc Thiele

9 Questions For...Marc Thiele

In this edition of 9 Questions For… we hear from event organiser and community builder Marc Thiele

Interviews
13.12.2023
Image for 9 Questions For...Elliot Jay Stocks

9 Questions For...Elliot Jay Stocks

In this edition of 9 Questions For… we hear from designer and type guru Elliot Jay Stocks

Interviews
28.11.2023
Image for 9 Questions For...Rob Mills

9 Questions For...Rob Mills

Founder of Fourth Wall Content Rob gives us his answers to my 9 questions.

Interviews
21.11.2023
Image for The Power of Pause

The Power of Pause

Next time you feel the urge to 'dive in', consider taking a few seconds to pause and see what happens.

Work
25.07.2023
Image for Are You a Founder?

Are You a Founder?

You might not think you're a founder, but maybe it’s time to think again!

Work
01.07.2023
Image for Jody Edgar

Jody Edgar

For this interview we're heading over the Atlantic to chat with Jody Edgar, CEO of Sunbowl Systems in beautiful Vancouver.

Interviews
02.06.2023
Image for Luca Cartechini

Luca Cartechini

For this interview we're back heading to London to chat with Luca Cartechini, AC Milan fanatic and Co-founder and CEO of Shop Circle.

Interviews
15.03.2023
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Flying Solo is my email newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons. It's 100% free and you can unsubscribe at any time. Read Issue #06 sent on 6 August 2025.