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Thoughts on small business, marketing and the tools we use to get work done
Deb Mecca
This week we meet Deb Mecca — Long time Shopify Partner, Miami resident and Director of Marketing of LTV SaaS Growth Fund.
Craig Cooper
In this interview I speak to Craig Cooper — Amateur Fencer and Chief Dogsbody at Archer Cooper. Just don't call him a CEO!
Björn Forsberg
In this interview, we meet Björn Forsberg — a Denmark-based self-taught Shopify developer who left the world of Business Analysis behind to build award-winning apps.
Client Relations
However great a relationship begins, I believe it's fair to say that both sides of the client/agency relationship can occasionally become frustrating.
Caitlin Teed
In this interview I chat with Caitlin Teed — a cat-loving Ontarian and Partner Manager at Ryder Ecommerce by Whiplash.
Kieran Masterton
In this interview I chat with Kieran Masterton — a UK-based Shopify app developer, technical consultant, retro-tech aficionado and fellow Shopify alum.
Bowie on Selfish Work
Can being selfish with our vision produce better work?
Event Marketing 101
It's 2002, and events are slowly returning. As we get back to thinking about attending and sponsoring conferences, here are my top 8 tips for IRL marketing.
The Before and After Positioning Trick
A simple and effective approach to showcasing how your product or service can help potential customers
Robert Craven's Elevator Pitch
Having a clear pitch is essential yet stupidly hard. Robert Craven, Founder of Grow Your Digital Agency Initiative, has an approach I like a lot
Your Basket is Empty Podcast
I recently joined Tim Richardson for a chat on his podcast Your Basket is Empty.
Keynote Countdown Timer
With a little time on my hands I set out to create a simple but easy to implement countdown timer for event organisers.
Subscribe to Flying ✈️ Solo
Flying Solo is my email newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons. It's 100% free and you can unsubscribe at any time. Read Issue #05 sent on 2 July 2025.