Tuesday 7th May 2024Filed in: Work
I do enjoy a good list, especially when it comes to how we approach our craft.
Sir John Hegarty (centre) co-founded BBH with Nigel Bogle (l) and John Bartle (r) in Soho, London in 1982
The following is from Sir John Hegarty (if you bought 501's in the 80's you've seen his work) and featured in issue 15 of his excellent "The Business of Creativity" newsletter.
In the course of my career, I've discovered ten rules for creative business (I'm aware that the list below contains eleven, but the last one is a bonus). Whenever I've adhered to them, work has soared, and things have often turned out better than expected. I hope they help you with whatever you're trying to get done this week.
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