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Blog / Marketing
68 Thoughts on small business, marketing, events and occasional personal stories
Hijack the Hype
A timely example of piggybacking off another brand's headline marketing.
Consistency Beats Complexity
When it comes to marketing, getting started is often the most challenging part of the journey.
Marketing as a Soloist
A short post in which I question what marketing looks like for a soloist in the age of the LinkedIn algorithm.
One Month App … And then what?
A really nice approach to the "what happens after we've finished the project" client conversation.
The Client
Scope creep? Deadlines? Profits? Not his problem. Introducing The Client. Can anyone stop the chaos?
The Before and After Positioning Trick
A simple and effective approach to showcasing how your product or service can help potential customers
Robert Craven's Elevator Pitch
Having a clear pitch is essential yet stupidly hard. Robert Craven, Founder of Grow Your Digital Agency Initiative, has an approach I like a lot
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Flying Solo is my email newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons. It's 100% free and you can unsubscribe at any time. Read Issue #07 sent on 16 September 2025.