Supporting Shopify Partners & Creative Founders since 2012
My thoughts on the Shopify Partner ecosystem, running a small business, marketing, events and occasional personal stories. You can subscribe to updates via my newsletter or RSS.
The difference between an Ideal Customer Profile and an Ideal Customer Person, and why it matters.
Most of the businesses I work with don't need more content. They need to know what's worth creating.
Flying Solo is my email newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons.
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