Keir Whitaker
Supporting Shopify Partners & Creative Founders since 2012
Blog
My thoughts on the Shopify Partner ecosystem, running a small business, marketing, events and occasional personal stories. You can subscribe to updates via my newsletter or RSS.
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The ICP Mistake I See Most Agencies Make
The difference between an Ideal Customer Profile and an Ideal Customer Person, and why it matters.
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More Content is Not The Answer
Most of the businesses I work with don't need more content. They need to know what's worth creating.
- Let's Stop the Marketing Guilt
- My Take on Positioning & Messaging
- Never Have I Ever
- What was De:Brief?
- What is Craft+Work?
- Behind The Scenes of BT
- Hijack the Hype
- Consistency Beats Complexity
- Maybe You Need a Co-Pilot
- Marketing as a Soloist
- Hidden Delighters
- Unhappy Developers
- Investing in Yourself
- The Power of a Thoughtful Reply
- Why I Work With Shopify Partners
- The Client
- Minitel
- History of the Apple Lisa
- Craft+Work London Retrospective
- Recent Reads August 24
- Event Merchandise
- Tenets for Better Work
- What was Work With Shop?
- Publishing Prices Online
- The Power of Pause
- Client Relations
- Bowie on Selfish Work
- Event Marketing 101
- The Before and After Positioning Trick
- Robert Craven's Elevator Pitch
- Keynote Countdown Timer
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Flying Solo is my email newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons.
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