Blog

A timely example of piggybacking off another brand's headline marketing.

In this edition of 9 Questions For…, we chat with the co-founder of Shopify app Cleverific, Tu Pham.

When it comes to marketing, getting started is often the most challenging part of the journey.

This year for Craft+Work: London, I've roped in four brilliant people to share honest, personal stories and insights. You're going to love what they have to say.

If you're fed up of doing everything on your own then perhaps my 1-1 Coaching & Advisory service is just what you need.

In this edition of 9 Questions For…, we chat with the founder of With Jack, Ashley Baxter.

I didn't start Craft+Work just to be different. I started Craft+Work to create a different experience.

A short post in which I question what marketing looks like for a soloist in the age of the LinkedIn algorithm.

Craft+Work returns in 2025 with two thoughtfully curated full-day events for soloists, founders, and leaders in the Shopify Partner ecosystem.

How often are we building small, delightful moments into our marketing, onboarding, or products?

In this edition of 9 Questions For…, we hear from co-founders of Shopify App company Optizio Dave Spanton & Sammy Isseyegh.

A recently published LinkedIn poll caught me eye — Shopigy App developers are not happy!

Lately, I've been rethinking how I approach personal development. Here are five things I've been trying.

Sometimes, it takes a frustrating customer experience to realise you might be making the same mistakes in your own business.

The backstory to my relationship with the Shopify ecosystem and it's agency and app development Partners.

A really nice approach to the "what happens after we've finished the project" client conversation.

Scope creep? Deadlines? Profits? Not his problem. Introducing The Client. Can anyone stop the chaos?

A decade before the Internet, French citizens were interacting via Minitel, a computer network open to anyone with a telephone.

Thinking about hosting a live event, but not sure how to make it well-attended, profitable and worth your time?

Sabotage, hired goons, and a landfill in Utah: this is a story about the life, death, and afterlife of Apple’s most pioneering flop, the Lisa computer.

Ten days, two events, two countries, a 13-hour train ride, and an OG Shopify reunion — it was quite a ride!

In this edition of Patrons Perspectives, we hear from Tidio's Head of Customer Experience, Olek Potrykus

It's been a while since I got behind the mic, and it appears a lot has changed.

In this edition of 9 Questions For… we hear from Nick Disabato of Draft.