Maybe You Need a Co-Pilot

A version of this article was originally published on Linkedin, where you can read the comments and join the conversation.

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Too many soloists and founders try to do everything on their own (trust me, I know): strategy, marketing, hiring, pricing, partnerships, ops, growth, and the million tiny decisions in between.

It's tiring, stressful, and easy to get sidetracked and lose focus with everything going on. It doesn't have to be that way.

Since starting my own consulting business over six years ago, I've quietly been working one-on-one with soloists, founders, and senior leaders within the Shopify Partner (and adjacent) ecosystem — helping them navigate tricky decisions, find focus, and keep things moving without burning out.

It's the work I love most: being a trusted partner for smart, thoughtful people building great things in the Shopify world. That's why I've finally given this one-to-one coaching and advisory work a proper name (yes, it's just called 1–1 Coaching & Advisory — I know, I can probably do better, but better to ship the thing than procrastinate, right?!) and put all the details in my new services section.

How it Works

It's not a one-size-fits-all framework or a big-ticket consulting package. It's a mix of advice, mentoring, coaching, and hands-on support — whatever's most useful at the time — from someone who's been in the trenches for over 13 years, both at Shopify and running his own business in the ecosystem. Here's how it works:

• Kickoff Deep Dive — We start with a short survey and a longer working session to really dig into your business, challenges, and goals. We'll get clear on where you're at and what needs to happen next.
• Working Sessions — We'll meet twice a month for focused 60-minute calls (more if needed). These are all about tackling roadblocks, bouncing ideas around, and keeping you on track.
• Anytime Access — Got a question, idea, or mini-crisis between sessions? Message me anytime via WhatsApp, Slack, or email. I'm here to help as things come up — not just during our calls.

How I Help

If you're wondering what kind of support you'd actually get, here are a few recent examples of things I've helped clients work through:

• Figure out their marketing and who they're really talking to
• Create blog articles, LinkedIn posts, and newsletters that speak to their customers
• Review their pricing strategies to make things easier to understand
• Create simple processes to keep existing clients up to date on new offers
• Set up tracking and reporting so they know what's working and what's not
• Identify partnerships and collaborations that make sense

If you work in the Shopify Partner ecosystem and this sounds like something you'd benefit from then get in touch and let's see if we're a good fit.

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