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Blog / Events
63 Thoughts on small business, marketing, events and occasional personal stories
Mastering Live Events
Thinking about hosting a live event, but not sure how to make it well-attended, profitable and worth your time?
Event Merchandise
Let's be honest; the quality of conference and event "merch" is of varying quality and utility.
Event Marketing 101
It's 2002, and events are slowly returning. As we get back to thinking about attending and sponsoring conferences, here are my top 8 tips for IRL marketing.
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Flying Solo is my email newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons. It's 100% free and you can unsubscribe at any time. Read Issue #06 sent on 6 August 2025.