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It's Time for Growth Not Grind
I help Shopify Partners solve marketing problems, build momentum & get noticed
Being a Shopify Partner is rewarding, but let's be honest — it's also relentless. Whether you run an agency, lead an app team, or wear most of the hats yourself, the demands are constant. Client work, sales, team management, product development — it's a lot. And when you're busy serving others, your own marketing often ends up on the back burner. That's where I come in.
I help Shopify Partners (agencies, app companies, and independents) do the work that helps their business grow. That might mean clarifying their positioning, building smarter marketing habits, or having a seasoned marketer who knows the ecosystem to bounce ideas off. Consultant, coach, advisor, implementer? It's fair to say I'm a bit of all four.
- The Struggle is Real
- Get The Support You Need
- Who I Help
- Previous Clients
- Who Am I?
- Latest Articles
- From the Vault
- Book Your Free Consultation
The Struggle is Real
As a busy Shopify Partner, it's easy for the big-picture work — refining your offers, improving systems, and building visibility to get sidelined. Client deadlines come first, and strategic projects get pushed down your prioties list.
But without consistent marketing and a clear plan, growth stalls. You end up reacting instead of leading. Does this sound familiar?
Overly Reactive
You're constantly responding to client requests, handling urgent tasks, and putting out fires. This leaves little room for strategic thinking and proactive steps toward your business growth.
Boom or Bust
Your business cycles between periods of high demand and quiet times. Without steady marketing and a clear plan, growth becomes unpredictable, leaving you feeling stressed and out of control.
Lack of Focus
You're pulled in many directions with no clear priority. This makes it difficult to focus on areas that will ultimately drive growth — like refining your offers or building a marketing strategy.
The good news is, it doesn't have to be this way. For the past six years, I've been helping Shopify Partners like you make time for the strategic work that drives real growth — things like defining their offers, understanding their customers, creating simple marketing strategies, and delivering consistently to clients.
Get The Support You Need
Whether you're running an agency, scaling an app, or steering a growing Shopify Partner business, I bring a mix of strategy, creativity, and a get-it-done attitude to help you build momentum and get noticed.
Coaching & Advisory
Too many decisions, not enough support? My coaching offer gives soloists, founders and leaders regular space to think clearly, prioritise, and keep momentum. It's part strategy, part mentoring, and part trusted sounding board.
Marketing Workshop
Struggling to explain what you do? Need a reset on your marketing? This one-day workshop helps soloists, founders, and small teams zoom out, refocus, and build a clear, practical plan, with fresh energy and no fluff.
Ongoing Support
Need senior-level marketing input without hiring full-time? This flexible retainer gives agencies and app teams consistent support to plan, execute, and adapt — mixing strategic advice with practical, hands-on help.
If you're ready to break the cycle of inactivity and move your business forward, get in touch and let's talk.
Who I Help
I work with Shopify Partners — from agency owners and team leads to app developers and solo specialists. Whether you're running the whole show or leading a growing team, you're likely wearing too many hats. Marketing feels like a constant afterthought, even though you know it's the key to sustainable growth. Let's change that.
- Soloists — You're a freelancer, consultant, or specialist working solo within the Shopify ecosystem. You're great at what you do — but marketing yourself? That's the part that keeps slipping. I'll help you create a simple, doable plan that gets results. or scaling up with a team, I can help you sharpen your message, create consistent marketing, and attract your ideal users.
- Agencies — You're a Shopify-focused agency balancing project delivery, client relationships, new business, and team growth. You want to be known for more than just doing good work — you want to stand out in a crowded market, attract better-fit clients, and grow without losing your edge (or your weekends).
- App Companies — You've built a powerful product and now you need more of the right people to discover, trust, and adopt it. Whether you're just getting started or scaling with a team, I'll help you sharpen your positioning, improve your outreach, and build the kind of marketing engine that grows with you.
If you're part of the Shopify Partner ecosystem and want clearer messaging, more visibility, and support staying consistent, let's have a conversation and find out how we can work together.
Previous Clients
Since starting my consultancy, I've been privileged to work with Alvio, Archer Cooper, Beyond Tellerrand, Birmingham Museums Trust Museum and Art Gallery, Colonna Coffee, Disco Labs, Forsberg+two, Fourth Wall Content, Gadget, Gorgias, Kno Commerce, Llanerch Vineyard, Mantle, Milk Bottle Labs, Optizio, Recharge, RecipeKit, Space Squirrel, The Taproom, Sufio, Swanky, The Support Heroes, Three Acres, Tidio, Toward, Treen, Union Works, We Make Websites, Whitecap SEO, Zapiet and more.
Who Am I?
I'm Keir — a marketing strategist and business consultant for Shopify Partners. I help agency teams and app companies get clear on what they do, who it's for, and how to talk about it in a way that actually lands. Along the way, I offer a mix of advice, feedback, and fresh perspective — part consultant, part sounding board, part co-pilot.
Hosting Craft+Work London 2023 (Tim Richardson pictured right)
I've spent the last 20 years working in the web, tech, and ecommerce industries. I started out as a web developer, morphed into product marketing and was the second hire on Shopify's nascent Partnerships team. After seven years at Shopify I left to start my own consultancy. For the last six years, I've been building my own business, facing plenty of challenges and learning invaluable lessons along the way.
Today, I use this experience to guide Shopify-focused soloists and founders who are ready to grow personally and professionally. If you're looking to take control of your business and make real progress, let's talk.
You can learn more about me and my background on my about page.
Latest Articles
Read my latest thoughts on small business, marketing and the tools we use to get work done. The archive also includes my interview series 9 Questions For….
The Flying Solo Social Club
A free, hour-long online social for soloists and solo founders working in the Shopify Partner ecosystem.
Craft+Work 2025
Craft+Work returns in 2025 with two thoughtfully curated full-day events for soloists, founders, and leaders in the Shopify Partner ecosystem.
Hidden Delighters
How often are we building small, delightful moments into our marketing, onboarding, or products?
9 Questions For...Optizio
In this edition of 9 Questions For…, we hear from co-founders of Shopify App company Optizio Dave Spanton & Sammy Isseyegh.
Unhappy Developers
A recently published LinkedIn poll caught me eye — Shopigy App developers are not happy!
Investing in Yourself
Lately, I've been rethinking how I approach personal development. Here are five things I've been trying.
The Power of a Thoughtful Reply
Sometimes, it takes a frustrating customer experience to realise you might be making the same mistakes in your own business.
Why I Work With Shopify Partners
The backstory to my relationship with the Shopify ecosystem and it's agency and app development Partners.
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From The Vault
Each week I share links to tools, ideas, resources and design inspiration. Browse the archive of 105 links.
How to Recession-Proof your Freelance Niche
Lizzie Davey, on her "It’s Fine, I’m a Freelancer" podcast, discusses how freelancers/soloists can still thrive in the age of AI.
You're On Your Own
An ebook for anyone who wants to work for themselves by former agency owner (now agency coach) Mark Nichols.
DeskMat
A $3.99 Mac app that clears your desktop. Ideal for streaming, video call, screen sharing and distraction free work.
The mishmash Notebook
A customisable notebook system with multiple layout and custom covers to choose from — what's not to like?
When An Employee Wants Partnership
A great LinkedIn post by David C. Baker on how to handle the scenario of an employee asking for equity.
66 Ways to Have More Fun as a Strategist
The title says it all. Try one, try all 66, have more fun!
Value-Based Pricing is a Lie
"It especially needs to be said for those in the “consultant-o-sphere”, who see value-based pricing as some sort of holy sacrament (despite very few of them actually managing to pull it off)."
terminal.shop
Coffee via the command line. A beautifully nerdy way to get your caffeine fix.
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Book Your Free Consultation
If you're ready to stop winging it and start making real progress, let's talk. Fill out my short survey to get started. I'll follow up within 24 hours to book your free, no-obligation 60-minute session. No sales pitch, just a proper conversation.
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Flying Solo is my email newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons. It's 100% free and you can unsubscribe at any time.