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Consultant, Advisor, Co-Pilot!
Turning procrastination into clear actionable progress one step at a time
Hi, I'm Keir — a marketing strategist and business consultant specialising in supporting Shopify Partners, and soloists and founders working in the creative and digital space. I help agencies, app companies, and independent operators get clear on what they offer, who it's for, and how to talk about it in a way that connects. With over 20+ years in the creative and digital world (including 13 in the Shopify ecosystem) I bring a mix of advice, honest feedback, and fresh perspective — part consultant, part sounding board, part co-pilot.
Like most of the people I work with, I wear a lot of hats. I know what it's like to juggle client work, run events, chase opportunities, and keep everything else ticking over. Working on your business always feels important, but it's usually the first thing to slip down the to-do list — and starting is often the hardest part. That's where I come in.
Where Next?
Curious about how I help clients, the events I'm running, or want to get a behind-the-scenes look at my business? Here are three good places to start.
Services
Learn more about how I support Shopify Partners and soloists and founders of creative and digital businesses — through 1-1 coaching, hands-on marketing help, and collaborative consulting.
Craft+Work Events
One room, 50 inquisitive people, and a day full of conversations focused on building and growing businesses. Come prepared to hear from your peers, share your insights, and leave with fresh perspectives.
Flying Solo
A newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons.
Not sure what you need yet? Not a problem. Book a free consultation, or just say hi — it all starts with a conversation.
From the Blog
Read my latest thoughts on small business, marketing and the tools we use to get work done. The archive also includes my interview series 9 Questions For….
Hijack the Hype
A timely example of piggybacking off another brand's headline marketing.
9 Questions for…Tu Pham
In this edition of 9 Questions For…, we chat with the co-founder of Shopify app Cleverific, Tu Pham.
Consistency Beats Complexity
When it comes to marketing, getting started is often the most challenging part of the journey.
London 2025 Presenters
This year for Craft+Work: London, I've roped in four brilliant people to share honest, personal stories and insights. You're going to love what they have to say.
Maybe You Need a Co-Pilot
If you're fed up of doing everything on your own then perhaps my 1-1 Coaching & Advisory service is just what you need.
9 Questions for...Ashley Baxter
In this edition of 9 Questions For…, we chat with the founder of With Jack, Ashley Baxter.
Why I Started Craft+Work
I didn't start Craft+Work just to be different. I started Craft+Work to create a different experience.
Marketing as a Soloist
A short post in which I question what marketing looks like for a soloist in the age of the LinkedIn algorithm.
Craft+Work 2025
Craft+Work returns in 2025 with two thoughtfully curated full-day events for soloists, founders, and leaders in the Shopify Partner ecosystem.
Keep up to date with new articles via RSS and my newsletter.
From The Vault
Each week I share links to tools and resources I find across the internet. Browse the bookmarks archive of 98 links.
SimpleBits
SimpleBits® is a tiny type foundry + goods shop + design notebook by the man whose books taught me all about web design and CSS "back in the day" Dan Cederholm.
Footer
Simply put it claims to be "the only footer gallery on earth". Plenty of inspration here for your next project.
Pinery
The all-in-one solution for writing, designing, and self-publishing books with Markdown.
DDC Fonts
Industrial strength typefaces from the hand of Aaron Draplin of Draplin Design Co. You might also know him as one half of Field Notes.
Rumicat
A simple newsletter service designed to help you "rediscover the joy of writing for its own sake".
Mildly Independent
A newsletter for those trying to stay sane, solvent, and softly rebellious by a freelance designer in the UK.
Standards Manual
An independent publisher on a mission to archive and preserve artefacts of design history and make them available to future generations.
Deck.Gallery
"We curate beautifully designed decks, slides, keynotes, guidelines — or whatever you call them."
SnappyNotes
A sleek, modern notepad that lives on the side of your screen. It opens instantly so you can take notes while working, without switching apps or breaking your focus.
You can also receive new links via my newsletter.
Subscribe to Flying ✈️ Solo
Flying Solo is my email newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons. It's 100% free and you can unsubscribe at any time. Read Issue #06 sent on 6 August 2025.