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404: Page Not Found

Ouch! We Appear to Have a Small Problem

I'm sorry, the page you requested isn't here. It could be me, a bad link, a dodgy piece of code or there's an off chance it's you — did you enter the URL right in the address bar? Either way, let's not waste this opportunity.

If you are feeling a little bit daring you could spend two minutes and watch the instructional, and dare I say educational, video featuring one of my cultural heroes — the late, and very great, Mr Anthony Bourdain make my favourite cocktail the Negroni. Enjoy!

Please drink responsibly. Other equally great non–alcoholic beverages are available.

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Flying Solo is my email newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons. It's 100% free and you can unsubscribe at any time. Read Issue #07 sent on 16 September 2025.