Keir WhitakerSign Up to My NewsletterBook a Free ConsultationConnect on Linkedin
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Business & Marketing Consulting for the Shopify Partner Ecosystem
Hello, I'm Keir — a business and marketing consultant, founder of event series Craft+Work and proud veteran of the Shopify Partner Ecosystem.
After spending seven years at Shopify (2012‐2018) I left to start my own constultancy. I now specialise in working with Shopify Partners who want to improve and grow their business but are unsure how to go about it. Some even call me the Shopify Partner Ecosystem's Best Kept Secret *. Perhaps I can help you and your business, let's find out.
What I Do
With over 20 years in tech, I've worn many hats — from self-taught developer during the browser wars to running workshops and conferences, shifting into product marketing, and being among the first 100 hires at Shopify in 2012.
I've hired and nurtured teams, written and edited articles and books, and for the last six years, I've built my own consulting practice. I'm not sharing this to boast (I'm English, after all) but to give you a sense of the breadth of experience I bring to every engagement.
Today, my work supports Shopify Partners in three distinct, but often related, areas:
Marketing
I'll help refine how you present your services, agency, or app. Together, we'll craft strategies to engage new customers, keep current ones loyal, and position you as the go-to in your market.
Business Development
Growth requires change. Whether focusing on your core strengths or expanding into new areas, I'll bring insights to guide your next move and ensure you're headed in the right direction.
Leadership
The work is easy, but people are hard. I'll support you through the challenges of building a strong team and developing your leadership skills with over 20 years of experience behind me.
I'll work directly with you and your key players to identify what needs changing, testing, and improving. You won't be waiting weeks for a hefty strategy document that ends up gathering digital dust. Instead, I believe big improvements often come from small, incremental changes.
Who I Help
Are you a good fit for my services? Here's who benefits most from my expertise:
- Shopify Soloists — You provide personalised Shopify support and services, often working as a solo consultant, freelancer, or sub-contractor.
- Shopify Agencies — You offer comprehensive Shopify solutions to merchants, including design, development, and marketing, through a team of experts.
- Shopify App Companies — You develop, manage and support apps that are distributed through the Shopify App Store.
- Shopify Tech Partners — Your product integrates into Shopify (and potentially other platforms) and Shopify Partners represent a large growth opportunity.
If this sounds like you let's have a conversation and find out how we can work together.
Services
Many of my clients opt for my comprehensive Built For You consultancy package, which starts at £1,995 per month (+ VAT if applicable). This package includes regular in-depth working sessions, implementation support, team development, and ongoing support to drive your business forward.
If you're looking for a more streamlined approach, I also offer 1‐1 Coaching starting at £995 per month, providing strategic guidance, expert advice, and accountability tailored to your specific needs.
VIP 90
90 minutes to find a way forward for your Very Important Problem. If you sign up for another service within 30 days, I'll deduct the cost of your VIP 90 from your first invoice.
What You Get
- View available sessions online
- Pre-call survey
- 90 minute online working session
- Follow up actions report
- 30 day check-in
£295 Book and pay online
View VIP 90 Sessions →
1‐1 Coaching
Designed for soloists, founders and leaders working in the Shopify Partner ecosystem who want to make big changes and are ready to invest in personal growth and business development.
What You Get
- 90 minute kick-off workshop
- Regular scheduled 1-1 working sessions
- Pre-call accountability surveys
- Direct access via Slack/Email
- Quarterly review session
- Billed monthly
- Cancel anytime
From £995 p/m +VAT (if applicable)
Built For You
I often work with clients who require support in multiple areas of their business. Let's have a conversation and build the perfect package together.
Areas of Focus
- Founder coaching
- Leadership development
- Business development
- Partnership strategy
- Content strategy
- Engagement marketing
- Marketing implementation
From £1,995 p/m +VAT (if applicable)
All services are offered on a month-to-month basis with no long-term commitment. This allows you to adjust or scale your engagement as your needs evolve, ensuring you always receive the support you need to progress.
Of course, if you don't see what you need let's have a conversation and work out the best way forward together.
Who Am I?
I'm a UK-based business and marketing consultant and founder of event series Craft+Work. I specialise in working with Shopify Partners who want to improve and grow their business but are unsure how to go about it.
Hosting Shopify Pursuit London in 2018
I've spent the last 20 years working in the web, tech, and ecommerce industries. I started out as a web developer, morphed into product marketing and was the second hire on Shopify's nascent Partnerships team. For the last five years, I've been building my own consulting practice.
I've had a few wins and experienced many failures, which taught me invaluable lessons. Today, I channel this knowledge and expertise into supporting Shopify-focused soloists, agencies and app companies who are ready to invest in personal growth and business development. Perhaps I can help you — let's find out.
You can learn more about me and my background on my about page.
Previous Clients
Here's what others have said about their experiences working with me.
Michael SalvoFounder Whitecap SEO
1-on-1 business coaching with Keir has been a godsend, and has really accelerated our ecommerce marketing agency to the next level. Keir is thoughtful and dedicated, and the strategic guidance, insights, and direction he provides is incredibly valuable. I believe every Shopify Partner can benefit greatly from working with Keir.
Galen KingFounder Lucid Commerce
I had one session with another coach thinking maybe there'd be some magical framework that would spark change for me, but there wasn't. And I realised, you know, Keir's approach, where it is more conversational, I actually really like it, and it works really well.
Patrick McCarthyFounder Digifly
Working with Keir to help grow our agency has been nothing short of incredible. He has provided unparalleled 1-to-1 coaching and helped us address key areas of the business, including our offer and pricing structure. If you are an ecommerce agency working with Shopify, I can't recommend Keir enough.
Brendan QuigleyFounder Three Acres
One of the areas I'm not good at is proposal writing. So I would send him proposals and we came up with a system for that. But mostly, it's being able to bounce ideas around or talk through problems I'm having with someone who knows how others have solved it … It's being able to work quicker through the things that might have taken me longer, or I may never have got to.
Jeremiah PrummerFounder & CEO KnoCommerce
Working with Keir was an absolute pleasure. We worked together for more than 6 months, during which time he helped me process pricing strategy and positioning. Without changing a single feature, we were able to reposition our plans and increase revenue from new users by more than 150%. Needless to say, that's had a massive impact on our go-to-market strategy and scalability.
Robert MillsFounder Fourth Wall Content
Working with Keir to better define what I do, who I do it for and why has been transformative for my business. Keir offered guidance, support and advice, which helped me focus on the right areas. Keir's approach is structured and always backed up with examples and helpful suggestions. He kept me accountable in an encouraging way and brought a lot of clarity to how I think about my business and more importantly how I talk about it to others.
Since starting my coaching and consultancy business I've been privileged to work with Alvio, Archer Cooper, Beyond Tellerrand, Birmingham Museums Trust Museum and Art Gallery, Colonna Coffee, Disco Labs, Forsberg+two, Fourth Wall Content, Gadget, Gorgias, Kno Commerce, Llanerch Vineyard, Mantle, Milk Bottle Labs, Recharge, Space Squirrel, The Taproom, Sufio, Swanky, The Support Heroes, Three Acres, Tidio, Toward, Treen, Union Works, We Make Websites, Whitecap Digital, Zapiet and more.
Book Your Free Consultation
If you're ready to take the next step towards building a better Shopify-focused business, let's talk. Start by completing my free consultation survey. After receiving it, I'll contact you within 24 hours to book your no-obligation 60-minute consultation.
Book Your Consultation →* An agency owner friend once called me the best-kept secret in the Shopify Partner ecosystem. Maybe they're right! I tend to go about my business quietly and am not one to shout about my work and achievements (a typical English trait). I'm working on changing that.
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