Keir Whitaker
Supporting Shopify Partners since 2012
Consultant, Advisor, Co-Pilot!
Hi, I'm Keir — a marketing strategist and business consultant. I work mostly with Shopify Partners — agencies, app companies, and solo founders — as well as creative and digital teams facing similar challenges. Together we sharpen positioning, shape offers, and build marketing habits that actually stick. After 20 years in the creative and digital world (13 of them in the Shopify ecosystem), I bring a mix of strategy, straight-talk, and hands-on support — part consultant, part advisor, part co-pilot.
1-1 Coaching & Advisory
From £495 p/m
Monthly coaching and advisory for soloists and founders. Regular sessions, honest feedback, and steady support to help you prioritise, stay accountable, and keep moving.
Business & Marketing Support
From £995 p/m
Deeper growth support for agencies, app companies, and small teams. Hands-on help with positioning, content, partnerships, and marketing execution — month after month.
Studio Notes
Studio Notes gathers the ideas and insights that come up in my work with soloists, founders, Shopify agencies, app makers, and the creative and digital teams working alongside the ecosystem. You can subscribe to updates via my newsletter or RSS.
What is Craft+Work?
In September 2024, we took Craft+Work on the road to NYC and Toronto. We asked participants, "What is Craft+Work?" Here's what they said.
Behind The Scenes of BT
Marc Thiele and I talk events, community, and what really happens behind the scenes at beyond tellerrand.
Craft+Work
Craft+Work is an event series I started in June 2023. It brings together soloists, founders, and leaders in the Shopify Partner ecosystem (and slightly beyond) to share real stories, hear honest reflections, and gain fresh perspectives. Over the last three years we've hosted events in London (thrice), New York City and Toronto. Find out what you missed (or take a trip down memory lane if you were there) on the Craft+Work web site.
Who Am I?
I'm a marketing strategist and business consultant specialising in supporting Shopify Partners and soloists and founders of creative and digital businesses. I've spent the last 20+ years working in the web, tech, and ecommerce industries. I started as a web developer, morphed into product marketing and was the second hire on Shopify's nascent Partnerships team.
I've worn a lot of hats along the way — developer, marketer, team lead, event organiser, podcast host, coach — and they've all shaped how I approach my work. These days, I split my time between consulting, running Craft+Work events, and sharing what I've learned through my newsletter Flying Solo.
A slightly longer history is available on my about page.
Subscribe to Flying ✈️ Solo
Flying Solo is my email newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons.
It's 100% free and you can unsubscribe at any time.