Supporting Shopify Partners since 2012
Building and running a business is rewarding — but it's also relentless. Whether you're a solo founder, run an agency, or lead a small team, the demands never stop. Client work, product development, sales, marketing — it's a lot. When you're busy serving others, working on your own business often takes a back seat. That's where I come in.
From £495 p/m
Ideal for: Soloists and founders who want regular space to think, prioritise, and stay accountable — with a trusted advisor by their side.
Running a business means making dozens of decisions each week, often without a sounding board. First Officer is my ongoing coaching and advisory service that gives you steady support, perspective, and accountability — part strategist, part mentor, part co-pilot.
Here's what's included:
Clients use this space to sharpen their positioning, navigate leadership challenges, tackle limiting beliefs, and find clarity in the chaos. It's flexible, month-to-month, and built to fit around you — not the other way around.
From £995 p/m
Ideal for: Agencies, app companies, and small teams who want ongoing support across marketing, content, partnerships, and business development — without hiring full-time.
This is hands-on support designed to help you make progress faster. I'll work alongside you to shape strategy, refine positioning, review campaigns, and keep things moving. Think of it as having senior-level support without the overhead of another hire.
Here are a few of the things I can help with:
This isn't a help desk or a fixed list of deliverables — it's a flexible working relationship. You'll have direct access to me for feedback, fresh ideas, and practical support whenever you need it.
Most of my work is with Shopify Partners — agencies, app companies, and solo founders building products and services that power the Shopify ecosystem. It's where I've spent more than a decade, and where I can make the biggest impact by helping founders and teams sharpen their story, strengthen their marketing, and grow sustainably.
I also work with a small number of creative and digital founders (think design studios, content specialists, and SaaS or product teams) who share similar challenges — finding focus, refining their offer, and building momentum through clear, consistent marketing. Whether you're leading a small agency, growing an app business, or running solo, I'll help you clarify what matters most, make better decisions, and keep your business moving forward.
Since starting my consultancy, I've been privileged to work with Alvio, Archer Cooper, Beyond Tellerrand, Birmingham Museums Trust, Buunto, Cleverific, Colonna Coffee, Disco Labs, Forsberg+two, Fourth Wall Content, Gadget, Gorgias, Kno Commerce, Llanerch Vineyard, Mantle, Milk Bottle Labs, Noughts & Ones, Optizio, Recharge, RecipeKit, Space Squirrel, The Taproom, Sufio, Swanky, The Support Heroes, Three Acres, Tidio, Toward, Treen, Union Works, Venntov, We Make Websites, Whitecap SEO, Zapiet and more.
Flying Solo is my email newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons.
It's 100% free and you can unsubscribe at any time.