Work With Me

Here's what that looks like in real life.

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First Officer

From £495 p/m + VAT (if applicable)

Running a business means making dozens of decisions each week, often without a sounding board. First Officer is my ongoing coaching and advisory service that gives you steady support, perspective, and accountability — part strategist, part mentor, part co-pilot.

Here's what's included:

• Kickoff deep dive — Every engagement starts with a short survey and a longer session to map your goals, challenges, and opportunities.
• Working sessions — Two focused 60-minute calls each month (more if needed) to review progress, tackle roadblocks, and keep you moving.
• Anytime access — Message me via Slack, WhatsApp, or email for feedback, quick gut-checks, or mini-crises between sessions.
• Accountability & focus — I'll keep you honest, help you prioritise, and make sure the right things actually get done.

Clients use this space to sharpen their positioning, navigate leadership challenges, tackle limiting beliefs, and find clarity in the chaos. It's flexible, month-to-month, and built to fit around you — not the other way around.

Book a First Officer Consultation →

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Flight Plan

From £2,995 + VAT (if applicable)

A focused, time-scoped project (usually six to eight weeks) to sharpen your positioning, messaging, and marketing direction. Perfect if you want clarity, focus, and a practical plan to guide your next phase.

I've worked across product, marketing, and partnerships long enough to know how connected they are — and how easy it is for those worlds to drift apart as you grow. Flight Plan brings them back into alignment, helping you define who you're speaking to, what sets you apart, and how to communicate it clearly

Depending on where you are, we might cover:

• Positioning and messaging — Making what you do clear, confident, and easy to understand
• Customer clarity — Identifying who you're really for and what they care about
• Offer and services — Shaping what you sell and how you present it
• Website and marketing — Checking your story, visuals, and CTAs align across all channels
• Go-to-market or feature launches — Building a simple and achievable rollout plan
• Content strategy — Deciding what to publish, share, and say next
• App Store listing — A review of headlines, descriptions, visuals, and positioning
• Customer onboarding — Improving first-run experience, guidance, and messaging
• Customer communications — Refining email sequences, updates, and in-app messaging
• Surveys & Feedback Loops — Seeking and learning from customers insights
• Partnership and co-marketing — Exploring ways to reach shared and new audiences

By the end of the project, you'll have a clear positioning and messaging framework, a practical action plan, and a sharper sense of what to prioritise next — plus a few tailored ideas, templates, and recommendations to help you put everything into practice.

Many clients use this as the foundation for ongoing support through First Officer or Ground Crew, where we focus on implementation and momentum.

Book a Flight Plan Consultation →

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Ground Crew

From £995 p/m + VAT (if applicable)

Ground Crew goes beyond advisory. It's where I roll up my sleeves and work alongside you — helping shape strategy, refine positioning, review campaigns, and keep things moving. Think of it as having senior-level support without the overhead of another hire.

Here are a few of the things I can help with:

• Positioning and messaging reviews — Making sure you're crystal clear on what you do, who it's for, and why it matters.
• Campaign planning and launch support — Helping you map out, build, and ship marketing campaigns that land.
• Marketing audits — Reviewing your current marketing efforts to spot what's working, what's missing, and where the gaps are.
• Content strategy and review — Helping you come up with content ideas, reviewing what you've written, or building out a full content plan.
• Event strategy and support — Whether you're hosting, sponsoring, or attending, I can help you plan your approach, maximise visibility, and make the most of every opportunity.
• Partnership strategy — Finding and shaping new co-marketing or integration opportunities with partners.
• Website and landing page feedback — Reviewing your existing site or sales pages and offering honest, practical suggestions.
• Email marketing support — From welcome flows and launches to newsletters and lead magnets, I can help you make your emails work harder.
• Creative direction and brainstorming — Need a fresh idea, a second opinion, or a gut check? I'm here for that too.
• Accountability and prioritisation — When you're juggling a lot, I'll help you stay focused, make decisions, and keep the momentum going.

This isn't a help desk or a set of rigid deliverables — it's a flexible, working relationship. You'll have direct access to me for feedback, fresh ideas, and practical support whenever you need it. Many clients use Ground Crew during periods of growth or transition, where extra senior-level support makes all the difference.

Book a Ground Crew Consultation →

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Frequently Asked Questions

Got a question? Here are some of the most common ones I'm asked. If you can't find what you're looking for, get in touch — I'll be happy to help.

Q: Who do you work with?

Most of my clients are Shopify Partners, including agencies, app companies, and solo founders. I also work with creative and digital business owners who face similar challenges. If you're running a small, growing business and want help with positioning, marketing, or momentum, we'll get on well.

Q: How do your services fit together?

Most engagements fall into one of three buckets:

• Flight Plan — A short-term project to clarify your direction and create an achievable plan.
• First Officer — Ongoing coaching and advisory for soloists and founders.
• Ground Crew — Hands-on marketing and growth support for teams and businesses.

Some clients start with Flight Plan, while others jump straight into ongoing support. It depends on where you are and what you need.

Q: How long do projects take?

Flight Plan runs for around six to eight weeks. First Officer and Ground Crew are ongoing monthly retainers that are flexible, month-to-month, and built around your schedule.

Q: Do you only work with Shopify Partners?

That's where most of my experience lies. I've spent over a decade in the Shopify ecosystem, but the lessons apply far beyond it. If you're a creative or digital founder who wants clarity, focus, and momentum, the approach works just as well.

Q: Do you actually do the work, or just advise?

Both. The mix depends on what you need. I don't produce 50-page strategy docs for the sake of it, but if something needs doing, like messaging, content outlines, or campaign planning, we'll roll up our sleeves and make it happen.

Q: What does working together look like week to week?

Most work happens remotely through a mix of video calls, async feedback, and shared docs. You'll have direct access to me for questions, reviews, and quick gut-checks between sessions. It's enough structure to keep things moving without adding noise.

Q: Do you work alone or with a team?

You'll work directly with me. When a project needs extra hands, such as design, copywriting, development, or analytics, I bring in trusted collaborators from my network.

Q: Can we meet in person?

Most work happens remotely via video calls and shared docs, but I'm always open to meeting in person and will do my best to make it work. I'm often travelling for events and workshops across the UK, Europe, and North America, which creates plenty of opportunities to meet face to face.

Q: Do you travel for workshops or events?

Yes. I regularly run in-person workshops and attend events across the UK, Europe, and North America. If you're interested in working together while I'm nearby, or want to arrange a focused day with your team, we can usually make that happen.

Q: How do you measure success?

It depends on the project. For strategy work, success usually means clarity: sharper messaging, stronger positioning, and a clear plan. For ongoing work, it's about momentum, steady marketing output, better visibility, and progress toward your business goals.

Q: What do your fees include?

All pricing is transparent and agreed upfront. There are no hidden extras. Your investment covers my time, collaboration, and deliverables. Any external costs, such as design, ads, or travel, are always discussed first.

Q: Do you charge VAT?

All prices listed are exclusive of VAT. VAT is added where applicable, for example, for UK clients and businesses in the EU without a valid VAT number. If you're based outside the UK, VAT won't apply.

Q: How do we get started?

It usually begins with a free consultation call to see where you are, what you need, and whether we're a good fit. From there, I'll recommend the right next step: Flight Plan, First Officer, Ground Crew, or something bespoke.

Q: What's with the aviation theme?

It started as a fun way to describe how I work — helping founders plan, navigate, and stay on course. And yes, I'm a bit of an aviation and jet-age fan, so it all felt like a natural fit.

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Previous Clients

Since starting my consultancy, I've been privileged to work with Alvio, Archer Cooper, Beyond Tellerrand, Birmingham Museums Trust, Buunto, Cleverific, Colonna Coffee, Disco Labs, Forsberg+two, Fourth Wall Content, Gadget, Gorgias, Kno Commerce, Llanerch Vineyard, Mantle, Milk Bottle Labs, Noughts & Ones, Optizio, Recharge, RecipeKit, Space Squirrel, The Taproom, Sufio, Swanky, The Support Heroes, Three Acres, Tidio, Toward, Treen, Union Works, Venntov, We Make Websites, Whitecap SEO, Zapiet and more.