Recommended Reads

Agency Life

When An Employee Wants Partnership — A great LinkedIn post by David C. Baker on how to handle the scenario of an employee asking for equity.
Client Experience vs. Quality Work — Peter Kang on why investing in a great client experience can trump doing quality work.
The List — 10 habits that can help grow your agency!

Duolingo Company Handbook — A free PDF download covering 14 years of Duolingo's big learnings in one little handbook!

How to Put Yourself Out There — The learn-do-teach framework for authentically showing up online by Anna Mackenzie.
A Niche is no Longer Enough — Interesting take on why "just" having a defined niche/specialisation for your business won't cut it. Comments worth a read.

Other People’s Advice — Peter Kang of Barrel Holdings on the art of taking advice.
Persistence — John Hegarty on why your best idea is more likely to be your last idea,

Value-Based Pricing is a Lie — "It especially needs to be said for those in the consultant-o-sphere, who see value-based pricing as some sort of holy sacrament (despite very few of them actually managing to pull it off)."
How to Use Psychology to Charge More — The “right” price isn't just about cost - it's also about context.
Pricing Design — Free PDF of Dan Mall’s classic guide that has been updated for 2025!

How to Recession-Proof your Freelance Niche — Lizzie Davey, on her "It’s Fine, I’m a Freelancer" podcast, discusses how freelancers/soloists can still thrive in the age of AI.
You're On Your Own — An ebook for anyone who wants to work for themselves by former agency owner (now agency coach) Mark Nichols.
66 Ways to Have More Fun as a Strategist — The title says it all. Try one, try all 66, have more fun!
Ways to Glow Solo — 17 insights from being a solo consultant by Rob Estreitinho.
Going Solo — 10 strategies for building a successful solo business.
Make It — A book by Martina Flor on how to turn your creative skill into a business and thrive doing what you love.
Solo — A practical guide to creating and running a digital product business as a company of one.