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Strategic, Practical & Hands-On

I help Shopify Partners solve marketing problems, build momentum & get noticed


Building and running a business is rewarding, but let's be honest — it's also relentless. Whether you run an agency, lead an app team, or wear most of the hats yourself, the demands are constant. Client work, sales, team management, product development — it's a lot. And when you're busy serving others, your marketing often ends up on the back burner. That's where I come in.

I help Shopify Partners and the people who support them (agencies, app companies, tech partners, integrators, consultants and independents) do the work that helps their business grow. That might mean clarifying positioning, building smarter marketing habits, or having an ecosystem veteran on "speed dial" to bounce ideas off. Consultant, coach, doer? It's fair to say I'm a bit of all three.



How I Help

Whether you're running an agency, scaling an app, or steering a growing Shopify Partner business, I bring a mix of marketing and business strategy, creativity, and a get-it-done attitude to help you build momentum and get noticed.

1–1 Coaching & Advisory

Too many decisions, not enough support? My coaching and advisory service provides soloists, founders, and leaders with regular space to think, prioritise, and maintain momentum. It's part strategy, part mentoring, and part trusted sounding board.

From £495 p/m +VAT *

Learn More

Marketing Strategy & Support

Need senior-level marketing input without hiring full-time? This flexible month-to-month service gives agencies and app teams consistent support to plan, execute, and adapt — mixing strategic advice with practical, hands-on help.

From £995 p/m +VAT *

Learn More

Event Strategy & Production

Need expert support to plan, produce, and optimise your events? This service provides agencies and app teams with practical strategy and hands-on help to deliver memorable events that put your business or product at the centre of the conversation.

If you're ready to break the cycle of inactivity and move your business forward, get in touch and let's talk.

* UK VAT charged if applicable


Who I Help

I work with Shopify Partners and the people who support them. That includes agency owners, app developers, solo specialists, and independent experts who help the ecosystem run behind the scenes — from content strategists to community builders. Whether you're running the whole show or helping others shine, you're likely wearing too many hats. Marketing often takes a back seat, even though it's the key to sustainable growth. Let's change that.

  • Soloists — You're a freelancer, consultant, or specialist working solo within the Shopify ecosystem. You're great at what you do, but marketing yourself? That's the part that keeps slipping through the cracks. I'll help you create a simple, doable plan that gets results.
  • Agencies — You're a Shopify-focused agency balancing project delivery, client relationships, new business, and team growth. You want to be known for more than just doing good work — you want to stand out in a crowded market, attract better-fit clients, and grow without losing your edge (or your weekends).
  • App Companies — You've built a powerful product and now you need more of the right people to discover, trust, and adopt it. Whether you're just getting started or scaling with a team, I'll help you sharpen your positioning, improve your outreach, and build the kind of marketing engine that grows with you.
  • Ecosystem Experts — You're a content specialist, marketer, designer, or strategist working alongside Shopify Partners. Maybe you're supporting clients behind the scenes or building your own profile. I can help you clarify your offer, market your services, and land better-fit work.

If you're part of the Shopify Partner ecosystem and want clearer messaging, more visibility, and support staying consistent, let's have a conversation and find out how we can work together.


1–1 Coaching & Advisory

£495 p/m +VAT (if applicable)

Ideal for: Soloists, founders, and senior leaders inside Shopify agencies or app companies who need a sounding board, a strategist, and a coach all rolled into one. If you're juggling too many decisions alone and want to work smarter, not just harder, this is for you.

My 1–1 coaching and advisory service is designed for soloists, founders and leaders who need a trusted advisor without the commitment of a long-term program. Unlike traditional coaching programs, it's flexible, fitting around your schedule and needs.

You bring the challenges. I help you make sense of them, shape a practical way forward, and stay on track. We talk, review, refine — and you stay in the driver's seat.

Here's what's included:

  • Kickoff Deep Dive — Every engagement begins with a short survey and a longer working session to dig into your business, challenges, and goals. We'll get clear on where you are and what needs to happen next.
  • Workings Sessions — We'll meet twice a month for focused 60-minute calls (more if needed). These are for tackling roadblocks, bouncing around ideas, and keeping you on track.
  • Anytime Access — Got a question, idea, or mini-crisis between sessions? Message me anytime via WhatsApp, Slack, or email. I'm here to help as things come up — not just when we're on a call.

It's important to know exactly which areas of your business I can offer support, guidance, and expertise. To give you a clearer picture, here are a few recent examples of how I've been helping clients like you:

  • Marketing Strategy — I've helped agencies and app companies sharpen their positioning, define their audience, and create focused marketing plans that drive awareness, engagement, and growth through content, events, and partnerships.
  • Business Strategy — I've helped soloists, founders, and leaders gain clarity on their vision and break down complex business goals into actionable, step-by-step plans, enabling them to grow with confidence.
  • Accountability — By providing regular check-ins and ongoing support, I've helped clients stay focused, overcome distractions, and make continuous progress toward their goals, helping them get where they want to go.
  • Limiting Beliefs — I've worked with clients to identify and shift limiting beliefs surrounding pricing, imposter syndrome, and their potential, helping them build the confidence they need to take significant steps and achieve their vision.
  • Network Building — Through introductions, strategic advice, and event participation, I've helped multiple soloists and founders grow and nurture their networks, connecting them with industry leaders, collaborators, and potential customers.

There's no big upfront contract or scary tie-in. You can start with one month and pause if needed. Many clients work with me for 6‐18 months as they go through a big transition or shift.

If you're ready to stop second-guessing every decision and want steady, strategic support as you grow, let's talk. We'll chat about what's going on in your world and whether this is the right fit.

Book a Free Consultation

Marketing Strategy & Support

From £995 p/m +VAT (if applicable)

Ideal for: Agencies and app companies that want consistent, senior-level input without hiring full-time. I'll work alongside you to shape your positioning, plan and ship campaigns, prep for launches, and keep the momentum going month after month.

Not everything fits neatly into a box. That's why I offer ongoing support via a flexible, month-to-month retainer. It's designed to combine strategic thinking with hands-on help. It's ideal for when you need a mix of direction, implementation, and someone to bounce ideas off.

Every business is different, so what we focus on will depend on your goals, challenges, and where you're at. Some clients need help refining their marketing strategy. Others want a second brain to plan campaigns or launch new offers. Some just need someone they trust to keep things moving.

Here are a few of the things I can help with:

  • Positioning and messaging reviews — Making sure you're crystal clear on what you do, who it's for, and why it matters.
  • Campaign planning and launch support — Helping you map out, build, and ship marketing campaigns that land.
  • Marketing audits — Reviewing your current marketing efforts to spot what's working, what's missing, and where the gaps are.
  • Content strategy and review — Helping you come up with content ideas, reviewing what you've written, or building out a full content plan.
  • Event strategy and support — Whether you're hosting, sponsoring, or attending, I can help you plan your approach, maximise visibility, and make the most of every opportunity.
  • Partnership strategy — Finding and shaping new co-marketing or integration opportunities with partners.
  • Website and landing page feedback — Reviewing your existing site or sales pages and offering honest, practical suggestions.
  • Email marketing support — From welcome flows and launches to newsletters and lead magnets, I can help you make your emails work harder.
  • Creative direction and brainstorming — Need a fresh idea, a second opinion, or a gut check? I'm here for that too.
  • Accountability and prioritisation — When you're juggling a lot, I'll help you stay focused, make decisions, and keep the momentum going.

You won't be filling out a support ticket or waiting a week for a reply. This is a working relationship, not a help desk. As well as regular working sessions, you'll have direct access to me via Slack and email for quick questions, feedback, gut checks, and all the little things that pop up between calls.

My retainers are flexible and commitment-free. You're billed monthly (starting from £995 + VAT if applicable), and you can cancel anytime. Why not book a call, and let's see if ongoing support is the right fit for you. I'll ask a few questions, learn more about your goals, and we'll go from there.

Let's Talk Marketing Strategy & Support

Event Strategy & Production

£POA

Ideal for: Technology brands, creative agencies, and businesses planning events, meetups, or sponsored activations. Whether you're running your own or taking part in someone else's, I offer full end-to-end support or can jump in wherever you need help — from content and speaker prep to production and marketing.

Events are a highly effective way to connect with your audience, build community, and show off what you do best. But let's be honest, they are a juggling act that eats up time and energy. I can help.

Over the past 20 years, I've unintentionally built a second career planning and running events for technology brands and agencies — from grassroots meetups to multi-day international conferences.

I don't just handle marketing (though that's a big part of it); I dive into the nuts and bolts — crafting themes, curating speakers, liaising with AV teams, writing attendee comms, and making sure everything runs smoothly.

Here's how I can help:

  • Event Concept and Theme Development — Making sure your event has a clear purpose, message, and reason to exist.
  • Speaker Curation and Liaison — Helping you find the right voices and making sure they're prepped, supported, and confident on the day.
  • Marketing and Promotion — Creating comms plans, campaigns, and content that gets the right people in the room.
  • Attendee Experience — From pre-event touchpoints to post-event follow-up, I help ensure every interaction feels thoughtful and clear.
  • Production and Logistics — Coordinating with venues, AV crews, caterers, and everyone in between to keep your event running smoothly (even when the inevitable surprises pop up).

You might be wondering why this is listed separately from my other marketing services. While events are very much a form of marketing, they come with an extra layer of complexity — strategy, content, logistics, people, tech, timing, and more. They require a different kind of focus and a broader range of experience to deliver well, which is why I treat them as their own thing.

Whether you need an extra brain, another pair of hands, or someone to take the reins entirely, get in touch. I'll help you create an impactful event that delivers real value and puts you and your business centre stage.

Book an Event Consultation

Previous Clients

Since starting my consultancy, I've been privileged to work with Alvio, Archer Cooper, Beyond Tellerrand, Birmingham Museums Trust Museum and Art Gallery, Colonna Coffee, Disco Labs, Forsberg+two, Fourth Wall Content, Gadget, Gorgias, Kno Commerce, Llanerch Vineyard, Mantle, Milk Bottle Labs, Optizio, Recharge, RecipeKit, Space Squirrel, The Taproom, Sufio, Swanky, The Support Heroes, Three Acres, Tidio, Toward, Treen, Union Works, We Make Websites, Whitecap SEO, Zapiet and more.

Subscribe to Flying ✈️ Solo

Flying Solo is my email newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons. It's 100% free and you can unsubscribe at any time. Read Issue #06 sent on 6 August 2025.