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Strategic, Practical & Hands-On

I'll help you solve marketing problems, build momentum & get noticed


Building and running a business is rewarding — but it's also relentless. Whether you're a soloist, run an agency, or lead a team, the demands are constant. Client work, sales, team management, product development — it's a lot. And when you're busy serving others, working on your own business often takes a backseat. That's where I come in.



The People I Work With

Most of my day-to-day work is with the people making the decisions — those who carry the weight of the business. I help them find clarity, stay focused, and build momentum.

Soloists

Freelancers, consultants, and specialists who are great at what they do but struggle to find time for their own business. I help you put simple, doable plans in place that keep things moving.

Founders

Building a business from the ground up means making constant decisions while balancing sales, delivery, and growth. I help you focus, prioritise, and make progress without getting pulled in every direction.

Leaders

Running a team brings a new set of challenges — from hiring and delegation to communication and culture. I help you grow into the role, build confidence as a leader, and create space for strategy.

If you're a soloist, founder, or leader, the support I offer gives you space to think, prioritise, and keep moving without overcomplicating things.


The Businesses They Run

These are the businesses I know best — where the challenges of standing out, finding clients and customers, and building consistent marketing habits are very real. It's where my mix of strategy and practical support makes the most impact.

Shopify Partners

Agencies, app companies, and consultants in the Shopify ecosystem. I've spent 13+ years here and understand the unique challenges of growing in this space.

Creative

Design, marketing, and content-focused studios and specialists who want to sharpen their offer, show their value, and attract better-fit projects and clients.

Digital

App developers, SaaS businesses, and other digital product teams who need clearer positioning, smarter marketing habits, and consistent help reaching the right customers.

Whether you're in the Shopify ecosystem or part of the wider creative and digital world, I'll help you sharpen your positioning, build smarter marketing habits, and grow with consistency.


How I Help

Every business is different, but the support I offer blends strategy, coaching, and practical help. Sometimes that looks like a one-off session for quick clarity. Sometimes it's ongoing advisory to keep you focused and accountable. And sometimes it's deeper growth support, working alongside you to make sure things actually get done.

Think of it as part consultant, part advisor, part co-pilot — flexible enough to meet you where you are, practical enough to help you make real progress.

Pre-Flight Check

A focused 90-minute session on your biggest challenge. Perfect if you want quick clarity, fresh perspective, and a clear set of next steps — without ongoing commitment.

£195 + VAT

Learn More

First Officer

Ongoing coaching and advisory for soloists and founders. Regular sessions, honest feedback, and steady support to help you prioritise, stay accountable, and keep moving.

From £495 p/m + VAT

Learn More

Ground Crew

Deeper growth support for agencies, app companies, and small teams. Hands-on help with positioning, content, partnerships, and marketing execution — month after month.

From £995 p/m + VAT

Learn More

The three offers above are designed to be flexible — whether you want a one-off session to tackle an isolated problem, ongoing advisory to stay focused, or deeper support to drive growth. Here's a closer look at what each one includes.


Pre-Flight Check

£195 + VAT (if applicable)

Ideal for: soloists, founders, or small teams who want input on a pressing challenge before committing to ongoing support.

Sometimes you don't need a long engagement — you just need a fresh perspective and a clear way forward. The Pre-Flight Check is a focused 90-minute session designed to help you tackle your biggest challenge, cut through the noise, and leave with practical next steps.

Here's how it works:

  • Pre-session intake form — you'll share a bit about your business and the challenge you want to focus on so we can hit the ground running.
  • 90-minute working session — we'll dive into your chosen topic (positioning, marketing, offers, leadership, or anything else top of mind).
  • Follow-up summary — after the call, I'll send you a short set of notes with key takeaways and clear next steps you can act on straight away.

If you're spinning your wheels and want clarity without the commitment, this is a great place to start. Many clients begin here before moving into ongoing advisory or growth support.

Book a Pre-Flight Check

First Officer

From £495 p/m + VAT (if applicable)

Ideal for: soloists and founders who want regular space to think, prioritise, and stay accountable — with a trusted advisor by their side.

Running a business means making dozens of decisions each week, often without a sounding board. First Officer is my ongoing coaching and advisory service that gives you steady support, perspective, and accountability — part strategist, part mentor, part co-pilot.

Here's what's included:

  • Kickoff deep dive — every engagement starts with a short survey and a longer session to map your goals, challenges, and opportunities.
  • Working sessions — two focused 60-minute calls each month (more if needed) to review progress, tackle roadblocks, and keep you moving.
  • Anytime access — message me via Slack, WhatsApp, or email for feedback, quick gut-checks, or mini-crises between sessions.
  • Accountability & focus — I'll keep you honest, help you prioritise, and make sure the right things actually get done.

Clients use this space to sharpen their positioning, navigate leadership challenges, tackle limiting beliefs, and find clarity in the chaos. It's flexible, month-to-month, and built to fit around you — not the other way around.

Book a First Officer Consultation

Ground Crew

From £995 p/m + VAT (if applicable)

Ideal for: agencies, app companies, and small teams who want deeper, ongoing support across marketing, content, partnerships, and business development — without hiring full-time.

Ground Crew goes beyond advisory. It's where I roll up my sleeves and work alongside you — helping shape strategy, refine positioning, review campaigns, and keep things moving. Think of it as having senior-level support without the overhead of another hire.

Here are a few of the things I can help with:

  • Positioning and messaging reviews — Making sure you're crystal clear on what you do, who it's for, and why it matters.
  • Campaign planning and launch support — Helping you map out, build, and ship marketing campaigns that land.
  • Marketing audits — Reviewing your current marketing efforts to spot what's working, what's missing, and where the gaps are.
  • Content strategy and review — Helping you come up with content ideas, reviewing what you've written, or building out a full content plan.
  • Event strategy and support — Whether you're hosting, sponsoring, or attending, I can help you plan your approach, maximise visibility, and make the most of every opportunity.
  • Partnership strategy — Finding and shaping new co-marketing or integration opportunities with partners.
  • Website and landing page feedback — Reviewing your existing site or sales pages and offering honest, practical suggestions.
  • Email marketing support — From welcome flows and launches to newsletters and lead magnets, I can help you make your emails work harder.
  • Creative direction and brainstorming — Need a fresh idea, a second opinion, or a gut check? I'm here for that too.
  • Accountability and prioritisation — When you're juggling a lot, I'll help you stay focused, make decisions, and keep the momentum going.

This isn't a help desk or a set of rigid deliverables — it's a flexible, working relationship. You'll have direct access to me for feedback, fresh ideas, and practical support whenever you need it. Many clients use Ground Crew during periods of growth or transition, where extra senior-level support makes all the difference.

Book a Ground Crew Consultation

Previous Clients

Since starting my consultancy, I've been privileged to work with Alvio, Archer Cooper, Beyond Tellerrand, Birmingham Museums Trust, Buunto, Cleverific, Colonna Coffee, Disco Labs, Forsberg+two, Fourth Wall Content, Gadget, Gorgias, Kno Commerce, Llanerch Vineyard, Mantle, Milk Bottle Labs, Noughts & Ones, Optizio, Recharge, RecipeKit, Space Squirrel, The Taproom, Sufio, Swanky, The Support Heroes, Three Acres, Tidio, Toward, Treen, Union Works, Venntov, We Make Websites, Whitecap SEO, Zapiet and more.

Subscribe to Flying ✈️ Solo

Flying Solo is my email newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons. It's 100% free and you can unsubscribe at any time. Read Issue #07 sent on 16 September 2025.