Supporting Shopify Partners & Creative Founders since 2012
Building and running a business is rewarding, but it's also relentless. Client work, product sprints, sales conversations, team management — the demands never stop. When you're busy serving others, the strategic work on your own business takes a back seat. Better positioning, clearer marketing, smarter pricing — all the things that would actually move things forward keep getting pushed to next week.
That's where I come in.
I work with soloists and founders to sharpen positioning, strengthen marketing, and make smarter strategic calls — drawing on more than two decades in web, tech, and the Shopify ecosystem.
Most clients start with something specific — repositioning, pricing, content strategy, figuring out what's next — but our work tends to evolve. Marketing questions lead to conversations about partnerships, product direction, knowing what to say no to. For soloists especially, I'm the sounding board you don't have when there's no co-founder to think things through with.
I work in two ways. Some clients want strategic advisory support — a thinking partner to help them work through decisions and stay accountable as the business evolves. Others need hands-on involvement to shape strategies, review work, and move things forward directly. Same experience, different levels of day-to-day involvement.
Helping you clearly explain what you do, who it's for, and why it matters, especially when your offer has evolved and your messaging hasn't kept up.
Bringing focus to your marketing by deciding what's worth your time, what can wait, and what to drop, then helping you turn those decisions into action.
Shaping ideas into clear, consistent content, from newsletters and landing pages to onboarding flows, with structure, editing, and honest feedback to keep things moving.
Pressure-testing how you package and price what you sell, clarifying what's included, tightening the offer, and making it easier for the right people to say yes.
Planning and shaping launches so they land, from messaging and sequencing to channels, partnerships, and follow-through after the initial push.
Support with co-marketing, activations, and conferences to help you show up in the right places, make meaningful connections, and maximize the opportunity.
A second brain to help you choose the right next steps, stay focused on what matters, and follow through when everything feels urgent.
Helping you think through decisions and work through the less visible challenges of running a business, with someone who understands the weight of the role.
Most of my work is with Shopify Partners — agencies, app companies, and solo founders building products and services that power the Shopify ecosystem. It's where I've spent the last 13 years, and where I understand the landscape, the challenges, and what it takes to stand out and grow sustainably.
I frequently work with:
I also work with a small number of creative and digital founders outside Shopify. People who face similar challenges around focus, positioning, and building marketing momentum:
If you're leading a small agency, growing an app business, or running solo, let's talk.
From £595 p/m +VAT (if applicable)
Ideal for: soloists and founders who want regular, one-to-one support to make better decisions, stay focused, and stay accountable.
Running a business means making dozens of decisions each week, often without a sounding board. This ongoing advisory service gives you steady support, perspective, and accountability — part strategist, part mentor, part co-pilot.
In reality, the focus changes as the business does. One session might cover marketing or content, another pricing, priorities, or a decision you've been circling for too long. The value isn't a fixed agenda — it's perspective, helping you think clearly, weigh trade-offs, and make better decisions as things evolve. Month-to-month support that adapts to you, not the other way around.
From £995 p/m +VAT (if applicable)
Ideal for: Soloists, agencies, and app companies who want ongoing support across marketing, content, partnerships, and growth — without hiring full-time.
I work alongside you to shape strategy, refine positioning, review campaigns, and move marketing forward — bringing senior-level input without the commitment of a full-time hire.
Week by week, we work in whatever way makes most sense. Sometimes that's calls to review campaigns or work through positioning. Other times it's me giving feedback on drafts via Slack, shaping a launch plan over email, or helping you think through what comes next. The emphasis is on momentum — improving what's in motion and helping good ideas actually ship.
Since starting my consultancy, I've been privileged to work with Alvio, Archer Cooper, Beyond Tellerrand, Birmingham Museums Trust, Buunto, Cleverific, Colonna Coffee, Disco Labs, Forsberg+two, Fourth Wall Content, Gadget, Gorgias, Kno Commerce, Llanerch Vineyard, Mantle, Milk Bottle Labs, Noughts & Ones, Optizio, Recharge, RecipeKit, Space Squirrel, The Taproom, Sufio, Swanky, The Support Heroes, Three Acres, Tidio, Toward, Treen, Union Works, Venntov, We Make Websites, Whitecap SEO, Zapiet and more.
Book a call to talk through what you're working on, ask questions, and see whether this kind of support would be useful. No pitch, no obligation — just a straightforward conversation.
Flying Solo is my email newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons.
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