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Why I Work With Shopify Partners

Tuesday 28th January 2025Filed in: Shopify


If we've met before or you've heard about me through someone I've worked with, you'll know I focus on helping Shopify-focused soloists and founders.

Hosting Shopify Pursuit 2018

Hosting Shopify Pursuit 2018

But why? Simply put, it's where I have the most experience and can make the biggest impact.

Let me explain:

  • 13+ Years in the Shopify Ecosystem — Seven years on the Shopify Partners team (that's me up there hosting Shopify Pursuit in 2018) and six years running my own consultancy.
  • Firsthand Growth Experience — I saw Shopify grow from under 100 people to over 6,000, giving me deep insights into how successful businesses scale.
  • A Strong Shopify Network — I've built meaningful relationships across the ecosystem, connecting clients with valuable partners, tools, and resources.
  • I Get Soloists & Founders — Running a business alone isn't easy. I understand the challenges of time management, growth, and marketing because I live them too.
  • Worked With Dozens of Shopify-Focused Businesses — Agencies, app companies, and service providers—you name it, I've helped them refine their positioning, marketing, and business development strategy.
  • Insider + Outsider Perspective — I've been inside Shopify and out on my own, which gives me a rare understanding of both the corporate and independent sides of the ecosystem.
  • Lessons From Wins & Failures — I've had my share of both, and each one informs the way I help clients make smarter, faster decisions.
  • Beyond Shopify — I also work with designers, marketers, consultants, and e-commerce businesses, giving me insights into what works across industries.

Here's what you get when we work together:

  • Practical, Actionable Advice — No vague strategies or theory. I focus on what you can actually implement and see results from.
  • A Fresh Perspective — You're deep in your business. I bring an outside view that helps spot opportunities and challenges you might not see.
  • Content & Marketing Strategy That Works — Whether it's refining your messaging, building an email strategy, or improving your outreach, I help businesses create content that attracts the right customers.
  • Coaching, Accountability & Execution — I don't just give advice. I help you implement, stay on track, and adjust as needed. Whether it's through my First Officer program or hands-on consulting, I'm here to make sure progress happens.
  • Straight-Talking, No Fluff — You'll get honest insights, clear direction, and practical next steps. No jargon, no buzzwords—just real, useful advice that moves your business forward.
  • Flexibility & Adaptability — Every business is different. I tailor my approach to your needs, whether it's high-level strategy, hands-on support, or something in between.
  • An Extra Set of Hands (When You Need It) — Sometimes you need more than just advice. I can roll up my sleeves and help with execution too.

If this resonates with you, even if you're not in the Shopiofy Partner space, book a free consultation and let's see how I can help.


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Flying Solo is my email newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons. It's 100% free and you can unsubscribe at any time.

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Keir Whitaker

2019 – 2025

Last Updated

03.06.2025