Event Merchandise

Let's be honest; the quality of event "merch" is of varying quality.

I've probably been responsible for my fair share of unmemorable giveaways over the years, but looking back, the "merch" I was most proud of was produced during the early days of the Shopify Partner program.

I was reminded of one of our most impactful "campaigns" this weekend when looking for a charger. Tucked at the bottom of the box was a small stack of the "Design is at the heart of everything we do" coasters we created back in 2013 (maybe 2014 — the memory fades).

These letterpressed beauties were designed by Jen Mussari and printed by Holstee (who also kindly hosted a memorable event for us in Brooklyn, complete with a grilled cheese sandwich truck courtesy of Harley!).

Our goal was to create something that would:

• Be cherished and not just left at the event
• Make the recipient think of Shopify Partners every time they looked at it
• Be photographed and shared online

I think we hit the nail on the head.

We followed this up with a tee-shirt design by Mike Kus. If you've been around the Partner ecosystem for a while, you may well remember it. Amazingly, I still occasionally see people in these at Shopify events!

Let me know your favourite piece of "merch" — either something you've been given or something you created.

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Also Filed in Events

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• Event Marketing 101