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Consultant, Advisor, Co-Pilot!
Turning procrastination into clear actionable progress one step at a time
Hi, I'm Keir — a marketing strategist and business consultant. I work with soloists, founders, and leaders running Shopify Partner businesses, creative agencies, and digital product companies. Together we sharpen positioning, shape offers, and build marketing habits that actually stick. With over 20 years in the creative and digital world (including 13 in the Shopify ecosystem), I bring a mix of strategy, honest feedback, and hands-on support — part consultant, part sounding board, part co-pilot.
Like most of the people I work with, I wear a lot of hats. I know what it's like to juggle client work, run events, chase opportunities, and keep everything else ticking over. Working on your business always feels important, but it's usually the first thing to slip down the to-do list — and starting is often the hardest part. That's where I come in.
Where Next?
Curious about how I help clients, the events I'm running, or want to get a behind-the-scenes look at my business? Here are three good places to start.
Services
Learn more about how I support Shopify Partners, creative agencies, and digital product companies — through 1-1 coaching, hands-on marketing support, and collaborative consulting to help you get focused, stay consistent, and grow.
Craft+Work Events
One room, 50 inquisitive people, and a day full of conversations focused on building and growing businesses. Come prepared to hear from your peers, share your insights, and leave with fresh perspectives.
Flying Solo
A newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons.
Not sure what you need yet? Not a problem. Book a free consultation, or just say hi — it all starts with a conversation.
From the Blog
Read my latest thoughts on small business, marketing and the tools we use to get work done. The archive also includes my interview series 9 Questions For….
Hijack the Hype
A timely example of piggybacking off another brand's headline marketing.
9 Questions for…Tu Pham
In this edition of 9 Questions For…, we chat with the co-founder of Shopify app Cleverific, Tu Pham.
Consistency Beats Complexity
When it comes to marketing, getting started is often the most challenging part of the journey.
London 2025 Presenters
This year for Craft+Work: London, I've roped in four brilliant people to share honest, personal stories and insights. You're going to love what they have to say.
Maybe You Need a Co-Pilot
If you're fed up of doing everything on your own then perhaps my 1-1 Coaching & Advisory service is just what you need.
9 Questions for...Ashley Baxter
In this edition of 9 Questions For…, we chat with the founder of With Jack, Ashley Baxter.
Why I Started Craft+Work
I didn't start Craft+Work just to be different. I started Craft+Work to create a different experience.
Marketing as a Soloist
A short post in which I question what marketing looks like for a soloist in the age of the LinkedIn algorithm.
Craft+Work 2025
Craft+Work returns in 2025 with two thoughtfully curated full-day events for soloists, founders, and leaders in the Shopify Partner ecosystem.
Keep up to date with new articles via RSS and my newsletter.
From The Vault
Each week I share links to tools and resources I find across the internet. Browse the bookmarks archive of 105 links.
TinyWow
Free AI writing, PDF, image, video, file and other online tools.
Nillkin Cube Pocket
A foldable Bluetooth keyboard with numeric keypad/touchpad. Looks ideal for the road warrior who likes to travel light.
Kite
Kite is a screen recorder that makes your demo videos look like Apple commercials in minutes (apparently).
Mini Train Departures Board
One for UK residents who have turned up to their local station only to find out that all the trains have been cancelled!
Umso
A simple but flexible website builder for when you don't want the full power of a CMS or the simplicty of a hosted form or landing page. From $7 p/m.
Meco
"The inbox is full of distractions and too many subscriptions lead to inbox chaos. Time to liberate your inbox and move to Meco, a newsletter aggregator built for reading."
Spill
A minimalist Mac writing app that describes itself as a "distraction-free space to spill your thoughts for a set time — brainstorm ideas, draft scripts, process life, whatever."
SimpleBits
SimpleBits® is a tiny type foundry + goods shop + design notebook by the man whose books taught me all about web design and CSS "back in the day" Dan Cederholm.
Footer
Simply put it claims to be "the only footer gallery on earth". Plenty of inspration here for your next project.
You can also receive new links via my newsletter.
Subscribe to Flying ✈️ Solo
Flying Solo is my email newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons. It's 100% free and you can unsubscribe at any time. Read Issue #07 sent on 16 September 2025.