Keir WhitakerUpcoming Events AboutWhat is Craft+Work? 2024 Patrons T & C's
CraftWork Toronto
Friday 20th September 20249am‐6pm @ The Drake Hotel
We're heading to the Drake Hotel for our first Canadian edition of Craft+Work. Join us for a lively day of discussion focused on building better ecommerce, digital, and creative businesses.
If you're a freelancer, soloist, founder, leader or small business owner, this event is for you.
Only 50 tickets available
What's Happening?
Craft+Work is an intimate (maximum 50 participants) day built around personal stories and group conversations.
The London 2023 Craft+Work Cohort
Expect to get involved, share your ideas, and learn from others running ecommerce, digital, and creative businesses on their own terms.
Here's what your day will include:
Networking
Enjoy a pre or post event conversation, exchange a business card, or ink a deal with fellow attendees, all whilst enjoying some food and drink.
Guest Presentations
Short, focused, and personal insights from invited experts followed by a group Q & A session.
Hot Seats & Hot Topics
Your chance to come to the front, sit on a stool, and dig into a topic of your choosing with your host.
Conversation Stations
Small group discussions centred around two or three key questions. A great opportunity to meet new people and gain new perspectives.
Group Discussions
We'll dig into the topics that are affecting your business and professional development and see where it takes us.
Community Notices
Your opportunity to share your products and services or find experts to help you take your business to the next level.
London 2023 Review
50 people, 6 inspiring presentations, and 100's of insights. Find out what happened at Craft+Work: London 2023.
Read the Report →Presenters
Each edition of Craft+Work features invited presenters who have agreed to come along and share their personal stories and insights. Full details will be released as we confirm the lineup.
Previous presenters have included:
- Shopify agency founders
- Shopify app developers
- Product managers
- Storytelling experts
- Event marketing specialists
- Startup founders
- Business advisors and coaches
- Creative directors
- B2B marketing consultants
- Operations experts
Themes
The day will be curated around themes highly relevant to anyone running or thinking about starting an ecommrece, digital or creative business.
Branding
How can we leverage the power of branding to differentiate our businesses and leave a lasting impression on our clients and customers?
Clients & Customers
What strategies can we use to attract, retain and delight our clients and customers?
Leadership
How can we become better leaders and help nurture creativity, foster innovation, and guide our teams to unprecedented success?
Marketing
How do we make sense of competing marketing strategies and tactics to produce campaigns that really resonate with our clients and customers?
Positioning
How do we position our businesses to gain a competitive edge and connect with our ideal clients and customers?
Pricing
From double your rate Fridays to goldilocks pricing and beyond. There are so many ways to price your products and services, but what really works? Let's find out together.
Remote Work
Is remote work a threat to team culture, is it a fad, will we prosper or suffer from a lack of in-person connections? Remote work appears to be here to stay so how do we make it work?
Team Building
How can we empower teams to drive creativity, collaborate effectively, and create impactful and profitable work?
Technology
How do we leverage advances in technology like AI to help, not hinder, our businesses?
We may venture into unknown territories, but that's part of the fun.
Location
Our day together will be spent at The Drake Hotel. Situated on Queen Street West which is easy to get to from all parts of the city.
Our home for the day will be The Underground. The day will start at 9 a.m. and we'll come up for air at 4.30 p.m. for a complimentary drinks reception in their wonderful lobby bar!
The Drake Hotel
The Underground — Our Home for The Day
Mid Century Splendour
The event is fully catered, so expect breakfast on arrival, lunch, and refreshments throughout the day as part of your ticket price.
Address
1150 Queen Street WestToronto
ON M6J 1J3
Canada
Hotels
- The Drake (Code NT15)
- The Ace Hotel
- Le Germain
Useful Links
Schedule
Here's what we have got planned. We'll kick off at 9 a.m. sharp to make the most of the day. NB: Exact timings and activities are subject to change as the programme develops.
| Friday 20th September 2024 | |
| 08.30 ‐ 09.00 | Breakfast (Provided) |
| 09.00 ‐ 10.30 | In Session |
| 10.30 ‐ 11.00 | Morning Break |
| 11.00 ‐ 12.30 | In Session |
| 12.30 ‐ 13.30 | Lunch (Provided) |
| 13.30 ‐ 15.00 | In Session |
| 15.00 ‐ 15.30 | Afternoon Break |
| 15.30 ‐ 16.30 | In Session |
| 16.30 ‐ 18.00 | Drinks Reception |
Leave your laptop at home, switch off your phone, and enjoy a day of insightful and inspiring in-person discussion.
Pulse Survey
Before the event, we'll send out a short survey. It's designed to learn more about you, your business, and your challenges. Completing it as openly and honestly as possible will inform the conversations and topics we discuss on the day. Expect to see this in your inbox two weeks before the event.
Patrons
Craft+Work events are made possible by the generous support of our Patrons. Please take a moment to learn more about them and their products and services.
global Patron
Accelerate your growth with AI-driven customer service! Convert more leads, provide stellar support, and supercharge your revenue.
tidio.com →
global Patron
We develop the most advanced store pickup, delivery and shipping tools for Shopify.
zapiet.com →
global Patron
Discover the power of 24/7 customer support tailored exclusively for Shopify app developers.
thesupportheroes.com →
global Patron
The fastest way to build and run web apps. Gadget is a full-stack, serverless JavaScript platform for web app developers who want to build faster and maintain less.
gadget.dev →
global Patron
Spend less time managing your Shopify app business and more time growing it.
heymantle.com →
event Patron
Used by thousands of Shopify merchants to deliver post-purchase & onsite multi-question surveys, providing valuable attribution data and sentiments about their products and services.
apps.shopify.com/grapevine →
If you're in the business of enabling founders, soloists, freelancers and entrepreneurs to build better businesses, then Craft+Work is for you.
Patron Prospectus
In 2024, we're hitting the road and will be hosting events in the UK, USA, and Canada. We'd love you to be a part of it.
We are looking to work with Patrons who offer products and services that support small business growth and professional development. Get your copy of the 2024 Patron Prospectus by clicking the green button above to learn more.
Your Host
Craft+Work is run and hosted by Keir Whitaker — a UK-based marketing consultant, coach and advisor who specialises in helping Shopify-focused businesses stand out from the crowd, build their authority, and attract new customers through clear messaging, impactful content, and high-value events.
Keir (left) hosting Craft+Work London 2023
He started Craft+Work as a reaction to the hundreds of articles, online courses, and podcasts that prescribe a formula for success — the ones that say "you too can have it all for a one time fee of $1,999 plus tax".
Craft+Work is about embracing the messy, learning from our peers, and realising that "doing our thing, our way" is just as valid as any business framework.
Buy Tickets
Convinced you need to be there? To save you from scrolling all the way back to the top, here's a handy "Buy Now" button!
Participants are limited to 50, and your ticket includes breakfast on arrival, lunch, and refreshments throughout the day.
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About This Site
This is the web site of Keir Whitaker — I'm a UK-based marketing consultant, coach and advisor and founder of event series Craft+Work.
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