Unlock Your Potential

Building a business is hard enough but you don't have to build it on your own!

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It Doesn't Have to be This Way

Over the last five years, I've acted as a coach and trusted advisor to founders and entrepreneurs who felt exactly like this. We've tackled issues head-on and worked out a way forward together. Our regular 1-1 worksing sessions will help you:

Book a free consultation and let's discuss how you can benefit from my coaching and advisory service.

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Coaching for Founders & Entrepreneurs

I specialise in working with, mostly solo, founders and entrepreneurs running Shopify-focused, ecommerce, or digital businesses. I am a solo entrepreneur myself, and whilst I love the challenge of doing all the things, I also know how hard and lonely it can be. To put it another way, I get it!

Since launching my coaching and advisory service, I've supported:

• Multipe Shopify agency founders (many of them solo)
• A founder of an ecommerce focused SEO company
• A Shopify app developer building out their first team
• A co-founder of a digital branding agency
• An investor looking to break into the Shopify ecosystem
• A content specialist working on a range of new service offerings

Are you a good fit for my coaching and advisory services? Book a free consultation and let's find out.

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How Coaching Works

At the beginning of our working relationship we'll clarfiy you goals and develop a customised plan to address them through a mix of discussion, goal setting, feedback, and accountability measures.

During our sessions I'll provide fresh perspectives, ask probing questions, and offer actionable strategies to help you overcome obstacles and achieve your desired outcomes. We'll also establish clear metrics for success and regularly assess progress to ensure we're on the right track.

Real-Life Examples

I often get asked what challenges I support founders with. Here are some real-life scenarios where I've provided support to clients over the past five years.

• Dealing with imposter syndrome
• Feeling more confident in their decision-making
• Transitioning from an individual contributor to a leader
• Working out what to prioritise and what to stop doing
• Developing their leadership muscle
• How to have difficult conversations with team members
• Understanding their strengths, weaknesses and areas for growth
• Increasing accountability across their business
• Pivoting their business
• Figuring out what's next after the sale of their company
• Building and delivering impactful presentations
• Deciding whether or not to bring on a co-founder
• Developing a more straightforward pricing strategy
• Understanding their ideal customer's characteristics
• Understanding their value to the market
• How to stand out in a crowded sector
• How to stop reinventing the wheel with every new project

If you're committed to growth, open to self-exploration, and willing to invest in your development, coaching could be a valuable asset on your entrepreneurial journey.

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Meet Your Coach

Hello! I'm Keir, a UK-based marketing consultant, advisor and coach and founder of event series Craft+Work. I specialise in helping Shopify-focused businesses stand out from the crowd, build their authority, and attract new customers through clear messaging, impactful content, and high-value events.

I've been involved in the tech and ecommerce industry for the past 20 years. From working independently to collaborating with agencies, big corporations, and startups including an exciting 7-year stint at Shopify.

I've experienced many successes and failures that taught me invaluable lessons. Today, I channel this knowledge and expertise into helping clients across the globe.

Since starting my own consultancy practice in 2019, I've worked with dozens of Shopify-focused agencies and app businesses, SaaS companies, consultants, founders and soloists to help them define their products and services, create customer-focused marketing and host high ROI events. Perhaps I can help you — let's find out.

You can learn more about my background and expertise on my about page.

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Happy Clients

Here's what previous clients have said about their experiences working with me.

In addition to working with great people and businesses, I've had my share of wins and fails on my own entrepreneurial journey.

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Coaching Services

I offer two coaching packages — Trusted Advisor and 1‐1 Coaching. The simplest way of finding out which service is best for you is to book a 1‐1 consultation with me. I could send you a long form to fill out but who's got time for that. Let's chat and work it out together.