Keir Whitaker

Hello! I'm Keir Whitaker. I work at Shopify & co-host The Back to Front Show podcast. I write about, and share links on, ecommerce, the web industry, podcasting & travel. Learn more about me and my recent work.

Recent Posts & Links (RSS)

New Smashing Magazine Ebook – How To Create Selling E-Commerce Websites II

Smashing Magazine have recently launched their latest ebook – How To Create Selling E-Commerce Websites, Vol 2. It includes eight long form articles including my own on reducing abandoned carts.

Here’s the outline:

  • How To Plan Your Next Mobile E-Commerce Websiteby Lawrence Howlett
  • Exploring Ten Fundamental Aspects Of M-Commerce Usabilityby Christian Holst
  • An E-Commerce Study: Guidelines For Better Navigation And Categoriesby Christian Holst
  • The Current State Of E-Commerce Searchby Christian Holst
  • Better Product Pages: Turn Visitors Into Customersby Sabina Idler
  • Designing A Better Mobile Checkout Processby Derek Nelson
  • Creating A Client-Side Shopping Cartby Gabriele Romanato
  • Reducing Abandoned Shopping Carts In E-Commerceby Keir Whitaker

Despite working for Smashing Magazine for over a year I never managed to get an article published myself. It was therefore a nice surprise to be included in the ebook too.

You can buy it for €4.49 (approx $5.50 USD) from the Smashing Magazine store.

Bold AppsBold Apps has 14 apps live on the Shopify App Store, consistently in the top rankings, and many more in development. Following the focus of "How can we make the store owner more money?", the range of apps Bold has created allows stores to bundle, price, promote and build their products in more engaging ways.

Subscribe to my Newsletter

Starting in 2015 I'll be sending out a regular newsletter called "Byte Sized Bites". Each issue will feature a round up of blog posts and links from this site as well as exclusive newsletter only content. In addition I'll be sharing details of new podcast episodes and future writing projects..

Insites: The Xmas Special 2014

Despite closing down Viewport Industries earlier this year Elliot and I have decided to continue hosting our annual Insites: The Xmas Special. It wasn’t a hard decision.

Some background — for the last two years a bunch of us who don’t traditionally have an annual Christmas party convene to share some experiences from the year gone by. It’s a small intimate affair of normally around 25 – 30 people and is a lot of fun.

Full details of this year’s event are available on our Tito page, but here are some quick highlights:

  • Venue: Small Bar, Bristol
  • Date and time: Friday 12th December at 12.30pm
  • Price: £39 inc VAT
  • Included in the price:
    • Lunch (served at 12.30), made up of mini versions of food from Small Bar’s delicious menu
    • A welcome drink of your choice from the bar
    • 5 — yes, 5! — 1/3 pint beer tastings throughout the afternoon, with an intro to each from the knowledgable Small Bar staff
    • The company of some wonderful web folks for what has essentially become our community’s annual knees-up / self-help session!

We only have 25 spaces available, so please do act quickly if you want to come. You can grab a ticket on our Tito page.

The Magazine Diaries — A magazine about magazines!

Over three months, more than 100 magazine professionals took the time to write 100 words for the Magazine Diaries on how they felt about what they do for a living and the products they make. They wrote in support of MagAid, a charity using magazines to develop a love of reading in under privileged school children, but they also just wanted to get stuff off their chests.

The Podcast Method — Dan Benjamin's podcast equipment guide, based on experiences since 2006 as a podcaster and the founder of

How They Did It: ShopifyJonathan Cutrell gives an in-depth overview of how the new Shopify site was built

The Back to Front Show #033: Back behind the Yeti’s — Back from our travels we return behind the Yeti's to discuss everything from the hunt for the perfect email app to the sartorial elegance of modern tech CEO's. This episode also features a rather splendid retreat venue only four hours from Spokane.

Goodbye -9999px — A new alternative to a hardy perennial CSS "trick"?

The Berlin Wall “Lichtgrenze”

Berliners have been marking the 25th anniversary of the fall of the city’s Wall with a 15km-long light installation which uses 8000 illuminated balloons to trace the path of where the wall once stood — a stunning reminder of a divided city.

The Back to Front Show #032: The Club Sandwich Special — Due to logistical issues Kieran was unable to join the party today. Thankfully Marc and Ben from Neutron Creations kindly joined me for a chat over lunch (literally). This week we discuss the recent conference in Cardiff put together by our good friend Mr. Craig Lockwood.