London Edition
Services, Notices, Articles
Business Services
Strategic Support. Retained advisory work for Shopify Partners, specialist agencies, solo consultants, and creative founders requiring clearer positioning, better offers, and stronger commercial thinking. Two sessions monthly. Async support included. Particulars.
Consultations
Free Initial Call. For founders wishing to discuss current positioning, pricing, or marketing concerns before entering a longer engagement. Plain speaking. No performance theatre. Book.
Suitable Parties
Wanted. Agencies under twenty staff, app founders with indistinct messaging, technical partners with weak market narrative, and solo operators needing a steadier marketing rhythm.
Correspondence
Replies Invited. Enquiries regarding consulting, speaking, events, or thoughtful internet business conversation may be sent by the usual modern means. Contact.
Agency Notices
Positioning Rewritten. For firms presently described as full-service, end-to-end, results-driven, or other phrases of little distinguishing value. Assistance offered in finding a sharper point of view and language worth repeating.
Offer Simplification. Where menus of services have grown unruly, packages may be regrouped, renamed, and priced with less confusion and more commercial sense.
Founder Notices
Marketing Rhythm Set. For those continually resolving to publish more, market more, and say more, but without a workable cadence. Editorial structure arranged to suit actual calendars and available energy.
Thinking Partner Available. For decisions involving direction, focus, sequence, and what not to pursue. Particularly useful where a second internal voice does not exist.
Rates & Terms
Recent Reading
27 Feb 2026
The ICP Mistake I See Most Agencies Make. The difference between an Ideal Customer Profile and an Ideal Customer Person, and why it matters.
07 Feb 2026
More Content is Not The Answer. Most of the businesses I work with don't need more content. They need to know what's worth creating.
06 Feb 2026
Let's Stop the Marketing Guilt. People I work with don't lack marketing ideas. They struggle to know which ones are actually worth their time.
05 Feb 2026
My Take on Positioning & Messaging. People I work with don't struggle to do great work. They struggle to explain what they do in a way that makes it obvious to the right people.
05 Jan 2026
Never Have I Ever. Louise did it again. Not content with hosting her first "Never Have I Ever" online last year she's now delving into the IRL space with Never Have I Ever Live!
27 Nov 2025
What was De:Brief?. Some of the best ideas start with a "what if" — a throwaway thought shared over a coffee that somehow ends up turning into a reality. De:brief 2019 was no different.
03 Oct 2025
What is Craft+Work?. In September 2024, we took Craft+Work on the road to NYC and Toronto. We asked participants, "What is Craft+Work?" Here's what they said.
22 Sep 2025
Behind The Scenes of BT. Marc Thiele and I talk events, community, and what really happens behind the scenes at beyond tellerrand.
06 Aug 2025
Hijack the Hype. A timely example of piggybacking off another brand's headline marketing.
03 Aug 2025
Consistency Beats Complexity. When it comes to marketing, getting started is often the most challenging part of the journey.
Announcements
Newsletter. Flying Solo carries new articles, useful links, event notices, and occasional letters from the desk. Subscriptions.
Outside Engagements
Speaking & Events. Available for selected talks, panels, workshops, and community gatherings concerning ecommerce, partnerships, small business, and marketing practice.
Directions
Further Particulars. Readers wishing to proceed should consult the services pages or write directly.