In May 2012 I joined Shopify in the role of Designer Advocate. I first used Shopify in 2007 not long after it launched to the public and have been a huge fan of the platform ever since. It wasn't hard to say yes to joining the team.

I am based in the UK but regularly travel to host workshops and participate at events and conferences in Europe, Canada and the USA. In addition to these activities I regulary contribute to online and print publications on the topic of ecommerce and it's design aspects. Along with the talented Partners team at Shopify I also help produce resources to help designers and front-end developers learn how to build themes and their businesses with Shopify. | @shopify

In 2011 I co-founded Viewport Industries with Elliot Jay Stocks. What started out as a couple of fun collaborations gradually turned into a small two person side business.

Since forming "Viewport" we have produced a number of print publications including Digest, an A3 lifestyle magazine and Insites: The Book, 20 deeply personal conversations with the webs best designers and entrepreneurs. We also host occasional industry focused events which have included Insites: The Tour and ConfShop. In 2013 we launched our first iPhone app Countdone, a handy tool for keeping your tasks on track. | @viewportind

In August 2013 I, along with Mr. Stocks achieved a life long ambition and published a magazine called Digest. It's focus is the culture that surrounds the world of the creative professional; a lifestyle publication that provides inspiration for the discerning traveller; a reminder that the world away from our computers is ripe for exploration.

Digest features contributions from a variety of writers, illustrators and photographers from around the globe and is available in print, PDF and a Read Online version.

The Back to Front Show

A weekly(ish) web focused podcast

Kieran and Keir - Hosts of the Back to Front Show

In January 2013 Kieran Masterton and I launched The Back to Front Show podcast. We bill it is a weekly(ish) podcast focused on front and back end technology with plenty in-between. Some have described it as "a show with a casual tone and fondness for a good tangent". Lately there's been a bit more tangent but it feels good.

More often than not recorded with the aid of two Blue Yeti's and a dodgy Skype connection between Bath and Wells in the UK's beautiful West Country each episode sees us chat about the latest happenings in the web industry for around 40 minutes. | @backtofrontshow | facebook

Insites: The Book was published in September 2012 by Viewport Industries in association with MailChimp.

Over a year in the making Insites: The Book doesn't focus on code or design preferring to delve into the back stories, the successes and the lessons learned of 21 of the biggest names in the web and tech community.

Published Articles

In 2003 I helped out with the relaunch of typography magazine 8 Faces. Elliot commissioned the talented trio at Paravel to reimagine the design from it's original one page fixed structure to a responsive layout with multiple sections. The new site was also changing platforms, from a custom ecommerce build to Shopify.

Once Trent, Dave and Reagan had delivered their files I took their HTML, CSS and JavaScript and started to transform their templates into a Shopify theme.

The development came together well and posed a few interesting challenges. I wrote an in-depth article looking at the redesign over on Web Desgin Tuts+.

In July 2011 Elliot Jay Stocks and I headed onto the road for the first ever "Insites: The Tour". Over four consecutive nights in Brighton, London, Manchester, and Bristol we chatted with some of our webby friends and heroes about how they got started, the lessons they have learned, their big wins and the things they would do differently. It was fascinating, fun and very rewarding. It even gave birth to a book, but that's a story in itself.

The 2011 line-up included Sarah Parmenter, Jeremy Keith, Aral Balkan, Simon Collison, Dan Rubin, Jon Tan, Natalie Downe, and many more (some of whom you can find in Insites: The Book). Re-live the event via our Flickr pool.

Shopify Birthday Suit

Available on GitHub "Birthday Suit" is an exceedingly bare bones Shopify starter theme. It's designed to form the basis of a theme. There's no CSS, no JavaScript and no predefined markup. Instead it offers you a great starting point — copy it, fork it, change it. It's up to you.


In July 2013 we flipped the conference format on it's head. ConfShop took the best bits of a conference (the community and social aspects) and the best bits of a workshop (the initimate setting and group discussions) and added the sharing, learning, and openness at the heart of the Viewport Industries "Insites" brand and made a day of it.

We shared stories and chatted openly about the difficulties we face, the passions we share, the side projects we manage to find time for and much more. Sean Johnson, co-host of The Freelance Web came along and summed it up nicely on Episode 8 of his podcast.