Marketing & Advisory for Shopify Partners
When you're busy delivering for clients, your own marketing is the first thing that slips. I help Shopify Partners fix that — through sharper positioning, clearer messaging, practical marketing support, and straight-talking advice.
Most clients come to me with one or two pressing challenges, but there's usually more going on beneath the surface. They're heads-down in the day-to-day — delivering work, building products, managing teams, keeping the business moving. They know that communicating clearly and consistently is what actually builds the business long term. But when you're pulled in every direction, it never quite makes it to the top of the list. That's where I come in.
I help time-poor Shopify Partners work through questions like:
None of these sit in isolation. They're usually connected — which is why trying to fix one thing at a time rarely works. Most of the time it comes back to the same core issue: becoming more visible, more memorable, and more convincing in the places that matter — whether that's through the channels you own or the real-world moments where reputations are built.
Clarifying what you're known for, who you're best suited to help, and how you talk about the value you create in a way that feels clear, confident, and memorable.
Refining services, packages, and pricing so they're easier to understand, easier to buy, and more commercially sound for both you and your clients.
Creating a realistic marketing rhythm that helps you stay visible, generate the right opportunities, and build traction without it taking over your week.
Support with newsletters, campaigns, LinkedIn content, launches, and the messaging that keeps conversations moving and helps people remember what you do.
Working out what matters most right now, what can wait until later, and how to keep the important work moving forward week by week without losing momentum.
A trusted sounding board for decisions, direction, accountability, and the realities of running a business when everything ultimately lands with you.
Most of my clients are Shopify Partners — agencies, app founders, soloists, and specialists who are serious about growing their business and want an experienced outside perspective to help them do it. I've spent the last 14 years in the ecosystem, including seven at Shopify itself and seven running my own consultancy, so it's a world I know from the inside.
I also work with a small number of founders outside the Shopify ecosystem who are facing similar challenges — if that's you, let's talk.
Most of my work is remote. I have clients across the UK, Europe, and North America, with the occasional early start or late finish to make the time zones work.
The work we do together varies depending on what you need. Sometimes it's strategic — thinking clearly, making better decisions, sense-checking ideas. Sometimes it's hands-on delivery — shaping campaigns, launches, messaging, and the marketing work itself. Often it's both.
There are two ways we can work together:
From £995 p/m + VAT (if applicable)
Most Shopify businesses don't struggle because they have nothing to offer. They struggle because their own marketing becomes an afterthought. Client work takes over, internal priorities shift, and weeks pass without saying anything meaningful — until even genuinely great businesses start to blend into the background.
And then, when work slows down or a new opportunity appears, the temptation is to suddenly start posting, emailing and "reaching out" (admit it, we've all done it). But people notice when you only appear when you need something. It feels transactional and undermines trust rather than building it.
Staying visible in your market isn't about shouting louder. It's about being consistent enough that when someone needs what you do, you're already top of mind.
Marketing Strategy & Delivery is ongoing marketing support for agencies, app founders, and specialists who need senior thinking and hands-on help.
Some clients are founders who know they need to market the business properly but don't have the time or expertise. Others have a junior team in place but need clearer direction and strategic oversight to make the work actually land. Either way, this is hands-on. I'm not just advising from the sidelines — I'm in the weeds with you, developing ideas, shaping messaging, pressure-testing campaigns, and turning rough thoughts into useful work.
Together we'll turn your experience, perspective, and opinions into marketing that helps the right people understand your business, trust your thinking, and remember you when it matters. That might mean sharper positioning, better offer messaging, useful articles, launch support, event follow-up, partner initiatives, or a more visible body of work. It's not generic content or performative LinkedIn nonsense — just clear, commercially useful work that compounds over time.
At the centre of every engagement is a monthly working session — a chance to review what's happening in the business, what's worth prioritising, and what should happen next. From there, the work typically includes:
Every engagement is slightly different, but typically includes a mix of strategy, planning, writing, messaging, campaign support, and practical marketing delivery.
In other words, this includes delivery. You're not just getting ideas, feedback, or a marketing plan — you're getting actual work produced, shaped, and moved forward with you.
The goal isn't volume. It's helping your business become easier to understand, easier to remember, and easier to recommend.
This isn't a full-service marketing retainer. I don't run PPC campaigns, optimise funnels, or manage paid social accounts — there are brilliant people who do that.
What I do is narrower. Most Shopify Partners don't need more channels. They need clearer positioning, better marketing decisions, and more consistent follow-through in the places that already matter.
If this sounds like the kind of support your business needs, I'd love to hear from you.
From £695 p/m + VAT (if applicable)
Running a Shopify agency or app business is often a surprisingly lonely experience.
You're good at what you do — but some decisions are hard to think through in isolation. Pricing a new offer, navigating a difficult client relationship, shifting your positioning, supporting your team as a new leader. These are the calls that keep you up at night, and most founders are making them without anyone to properly pressure-test their thinking.
1‑1 Advisory is an ongoing relationship built around regular working sessions and honest conversations. This isn't a coaching programme, a structured curriculum, or yet another framework guaranteeing success.
Simply put, it's a trusted outside perspective from someone who knows the Shopify Partner ecosystem and will tell you honestly what they think. I show up prepared, I challenge your assumptions, and I give you the kind of honest, direct input that's hard to get from people inside or close to your business.
We work through whatever matters most right now. That typically includes:
In practice, we focus on whatever feels most pressing.
We'll meet twice a month, and in between you'll have async support via Slack and email for anything that can't wait.
You'll get honest feedback, clear thinking, and a consistent outside perspective from someone who understands the Shopify Partner world and isn't too close to your business to say what needs saying.
This isn't therapy, and it isn't cheerleading. If I think you're wrong about something, I'll say so.
Most clients stay for at least six months. It takes a little time to build the kind of context that makes this genuinely valuable — but once it's there, it tends to become one of the most useful things in the business.
This works well if you are:
If this sounds like what you've been looking for, I'd love to hear from you.
Since starting my business, I've worked with Alvio, Archer Cooper, Beyond Tellerrand, Birmingham Museums Trust, Bounce, Buunto, Cleverific, Colonna Coffee, Disco Labs, Forsberg+two, Fourth Wall Content, Gadget, Gorgias, Kno Commerce, Llanerch Vineyard, Mantle, Milk Bottle Labs, Noughts & Ones, Optizio, Recharge, RecipeKit, Space Squirrel, The Taproom, Sufio, Swanky, The Support Heroes, Three Acres, Tidio, Toward, Treen, Union Works, Venntov, We Make Websites, Whitecap SEO, Zapiet and more.
Not a problem. Book a free consultation and we'll figure it out together. No obligation, no hard sell — just an honest conversation about where you are and what might help.
If you need ongoing help with positioning, messaging, visibility, and practical marketing delivery, Marketing Strategy & Delivery is the better fit. If you want a trusted outside perspective on bigger decisions across the business, 1‑1 Advisory is usually the right place.
Usually within a couple of weeks, depending on availability and which option you're interested in.
Yes. You can move between Marketing Strategy & Delivery and 1‑1 Advisory as your needs change.
That depends on the option you choose. Marketing Strategy & Delivery is hands-on and includes delivery. 1‑1 Advisory is ongoing outside perspective and decision support. In every case, the work is collaborative, practical, and shaped around what matters most.
Yes. Marketing Strategy & Delivery includes delivery, not just direction. I'm actively involved in developing ideas, shaping messaging, writing drafts, supporting campaigns, and turning rough thoughts into marketing you can actually use.
If things aren't going in the right direction, I'd rather talk about it early than pretend otherwise. If you need to pause or stop, I ask for a month's notice — in practice, that just means I won't invoice you again.
Typically 5–8. Small enough to give everyone proper attention without spreading myself too thin.
Yes. I work with multiple agency founders and soloists at any one time and it's never been an issue. The work is specific enough to each business that there's no real conflict. The one exception is app companies: I won't work with two whose products overlap directly.
Usually, yes. If you need one in place before we start talking properly, just say so.
Once work has started, I don't offer refunds. If you need to pause or stop, a month's notice is all I ask.
Yes I am. I operate through Metro 55 Limited (company number 05243642), incorporated in England & Wales in 2004. I trade as Keir Whitaker for simplicity.
If applicable, VAT is charged at 20% and clearly stated on every invoice. My UK VAT registration number is 177672955.
Invoices are issued on the first of the month, in advance, in GBP on seven-day payment terms. If we start part way through a month I'll issue a pro-rata invoice for the first period. I prefer bank transfer but can accept card payment — just mention it when we first speak.
Not sure where to start? Book a call and we can work out together which option makes the most sense.
Flying Solo is my email newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons.
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