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Consultant, Advisor, Doer!
I help Shopify Partners solve marketing problems, build momentum & get noticed
Hi, I'm Keir — a marketing strategist and business consultant for Shopify Partners, and the people who support them. Perhaps I can help you?
I work 1-1 with agency founders, app teams, and solo operators who are trying to do a lot with a little. Marketing slips down the list, business development feels like winging it, and making time to think about what's next? Well, that barely gets a look in. My job is to help you make a plan, get moving, and actually follow through — without overcomplicating things.
Like most of the people I work with, I wear a lot of hats. I know what it's like to juggle client work, run events, chase new opportunities, and keep everything else ticking over. Marketing always feels important, but it frequently slips down the to-do list — and starting is often the hardest part. That's where I come in.
Where Next?
Curious about how I help clients, the events I'm running, or want to get a behind-the-scenes look at my business? Here are three good places to start.
Services
Learn more about how I support Shopify Partners through 1-1 coaching, hands-on marketing help, and collaborative consulting. If you're looking for clarity, momentum, and a bit of backup — this is the place to start.
Craft+Work Events
One room, 50 inquisitive people, and a day full of conversations focused on building and growing businesses. Come prepared to hear from your peers, share your insights, and leave with fresh perspectives.
Flying Solo
A newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons.
Not sure what you need yet? Not a problem. Book a free consultation, or just say hi — it all starts with a conversation.
From the Blog
Read my latest thoughts on small business, marketing and the tools we use to get work done. The archive also includes my interview series 9 Questions For….
Maybe You Need a Co-Pilot
If you're fed up of doing everything on your own then perhaps my 1-1 Coaching & Advisory service is just what you need.
9 Questions for...Ashley Baxter
In this edition of 9 Questions For…, we chat with the founder of With Jack, Ashley Baxter.
Why I Started Craft+Work
I didn't start Craft+Work just to be different. I started Craft+Work to create a different experience.
Marketing as a Soloist
A short post in which I question what marketing looks like for a soloist in the age of the LinkedIn algorithm.
Craft+Work 2025
Craft+Work returns in 2025 with two thoughtfully curated full-day events for soloists, founders, and leaders in the Shopify Partner ecosystem.
Hidden Delighters
How often are we building small, delightful moments into our marketing, onboarding, or products?
Keep up to date with new articles via RSS and my newsletter.
From The Vault
Each week I share links to tools and resources I find across the internet. Browse the bookmarks archive of 93 links.
Mildly Independent
A newsletter for those trying to stay sane, solvent, and softly rebellious by a freelance designer in the UK.
Standards Manual
An independent publisher on a mission to archive and preserve artefacts of design history and make them available to future generations.
Deck.Gallery
"We curate beautifully designed decks, slides, keynotes, guidelines — or whatever you call them."
SnappyNotes
A sleek, modern notepad that lives on the side of your screen. It opens instantly so you can take notes while working, without switching apps or breaking your focus.
Favicon Extractor
A free online tool that allows you to instantly check and download or link to favicons from any website.
Aperture
"Aperture is a product in development that blends AI, physical design, and digital wellbeing to encourage more mindful tech use, not by adding new devices, but by reimagining the ones we already have."
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Subscribe to Flying ✈️ Solo
Flying Solo is my email newsletter where I share my thoughts on marketing, building a solo business, and life in the Shopify Partner ecosystem — with the occasional detour into useful links, upcoming events, and honest behind-the-scenes lessons. It's 100% free and you can unsubscribe at any time. Read Issue #05 sent on 2 July 2025.