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It's Time to Stand Out!

Impactful Marketing, Content & Events for Shopify-focused Businesses

Do you own, run or work at a Shopify-focused agency or app business? Do you struggle to communicate with your ideal customers, or perhaps you have given up on marketing as nothing seems to work? Or maybe you're stuck in a marketing rut and need an experienced outside fresh perspective on your business. If this feels familiar, I have good news — I can help.

How I Help

Today, I help my clients stand out from the crowd, build their authority, and attract new customers through my expertise in three interconnected areas — marketing, content and events.


Let's work together to create a goal-driven and actionable marketing plan that targets your ideal customers, highlights your value, and works for your business and your budget.

I Will Help You

  • Build authority and trust
  • Position your business
  • Undertand your customers
  • Express your point of view
  • Build your founder brand
  • Create an actionable plan


I'll help you deliver highly focused content consistently. We'll promote, nurture and educate your customers and clients so they know who you are, what you do, and how you help.

I Will Help You

  • Communicate clearly
  • Publish consistently
  • Devise impactful campaigns
  • Onboard new customers
  • Create best in class help docs
  • Produce educational guides


I'll show you how a clear and actionable event strategy for your business will help you build authority, gain trust, and attract new customers and clients.

I Will Help You

  • Host impactful events
  • Deisgn engaging schedules
  • Prepare your event's speakers
  • Bring value to your sponsors
  • Analyse feedback
  • Levearage third-party events

Whether you need a quick call to sort out a sticky issue with your content, help to devise and host an event or a fresh persepctive on your positioning and messaging, I offer flexible ways to help you move your business forward.

Who I Help

I work almost exclusively with Shopify-focused businesses. Working at Shopify for seven years (2012-2018) allowed me to see how agencies and app companies thrive in the ecosystem.

These experiences, coupled with my 20+ years working in the ecommerce, digital and creative industries, have given me invaluable insights into developing successful marketing strategies, growing agencies and app companies, and building impactful teams.

Shopify Agencies

Whether you're a one person business or a scaling agency I'll help you communicate who you are, what you do, and the outcomes you create.

I Will Help You

  • Stand out in the market
  • Clearly define your services
  • Create impactful content
  • Undertake customer research
  • Showcase your agency at events
  • Communicate effectively

Shopify App Developers

From communicating your apps unique value through to customer feedback I'll be on hand to help you grow your customer base.

I Will Help You

  • Position your products
  • Educate your users
  • Create engaging content
  • Understand your customers
  • Develop meaningful partnerships
  • Exhibit effectively at events

Founders & Leaders

Running and building a business can get lonely and frustrating. Let me help you navigate your journey with expert insight and advice.

I Will Help You

  • Build your personal brand
  • Communicate effectively
  • Define your strategy
  • Develop your presentation skills
  • Increase your confidence
  • Express your point of view

Even if you don't identify as a Shopify-focused business, I'd be happy to chat and see if there's a way I can help your creative, digital, or ecommerce business.

Recent Engagements

Here are five examples of how I have helped ecommerce, digital and creative businesses transform over the last year.

    • Helped a solo Shopify Expert double their revenue in 12 months through better market positioning, revamped offers, and clearer proposals
    • Supported a creative agency founder's pivot from a ten-person business to a solo consulting practice
    • Worked 1-1 with a UK-based content specialist to help define their audience and messaging for an exciting new service offering
    • Undertook an in-depth customer research project and marketing recommendations report for a leading web and tech conference
    • Researched and produced a long-form lead magnet for a leading Shopify app company

I can help you and your business too. Book a free consulation and let's discuss how.


Whether you need a quick strategy hit, see the value in an ongoing month-to-month relationship or need an outside perspective on you and/or your business, I have a way forward for you. Of course, if nothing fits the bill , let's design the perfect package together.


A day together (in-person or online) to go deep on a Very Important Problem. We'll identify what's been holding you back and get you over the hump. Ideal for businesses struggling with marketing strategy and delivery.

What You Get

  • 90 minute pre-meet diagnosis call
  • Meet online or in-person
  • 8 hours to get unstuck
  • Follow up actions report
  • 30 day access via Slack/Email
  • 30 day review session

£1,195 +VAT

Plus travel and accommodation if applicable

Reserve Your VIP Day


A month-to-month service to amplify your agency or app companies message. Ideal for developers who prefer code to copy, founders doing "all the things", and agencies with no internal marketing resources.

What You Get

  • Full-day kick-off working session
  • Actionable marketing roadmap
  • Regular marketing activity
  • Monthly 1-1 strategy session
  • Invoiced monthly
  • Cancel anytime

From £1,295 p/m +VAT

Plus travel and accommodation if applicable

Let's Talk Amplification

App or Agency Roadmap

Get an outside perspective on your app or agency with your unique roadmap report. Areas typically covered include positioning, ideal customers, marketing, web site, and content strategy.

What You Get

  • 90 minute kick-off session
  • In-depth actionable roadmap report
  • Report walk-through via Google Meet
  • 30 day access via Slack/Email

£1,995 +VAT

Availability within 7 days

Let's Talk Roadmaps

Built For You

Not everything fits neatly into a standard predefined package. That's why I offer a bespoke engagement option. Let's work out what needs improving, how I can help, and tailor a mix of strategy and delivery that meets your exact requirements.

It Could Include

  • Content & event strategy
  • Regular content creation
  • Customer research and analysis
  • Product launch content
  • Workshop planning & delivery
  • Business strategy support


One-off or on-going options available

Book a Free Consultation

Let's discuss how I can help you transform your business.

Who Am I?

Hello! I'm Keir, a UK-based marketing consultant, business coach and founder of event series Craft+Work. I specialise in helping Shopify-focused businesses stand out from the crowd, build their authority, and attract new customers through clear messaging, impactful content, and high-value events.

MC Duties at Shopify Pursuit London 2018

Me (left) hosting Craft+Work London 2023

I've been involved in the tech and ecommerce industry for the past 20 years. From working independently to collaborating with agencies, big corporations, and startups including an exciting 7-year stint at Shopify.

I've experienced many successes and failures that taught me invaluable lessons. Today, I channel this knowledge and expertise into helping clients across the globe.

Since starting my own consultancy practice in 2018, I've worked with dozens of Shopify-focused agencies and app businesses, SaaS companies, consultants, founders and soloists to help them define their products and services, create customer-focused marketing and host high ROI events. Perhaps I can help you — let's find out.

You can learn more about my background and expertise on my about page.

Selected Clients

Since starting my consultancy business I've been privileged to work with Alvio, Archer Cooper, Beyond Tellerrand, Birmingham Museums Trust Museum and Art Gallery, Colonna Coffee, Disco Labs, Forsberg+two, Gorgias, Kno Commerce, Llanerch Vineyard, Milk Bottle Labs, Recharge, Space Squirrel, Sufio, Swanky, The Support Heroes, Three Acres, Tidio, Toward, Treen, Union Works, Whitecap Digital and Zapiet.


Here's what previous clients have said about their experiences of working with me.

1-on-1 business coaching with Keir has been a godsend, and has really accelerated our ecommerce marketing agency to the next level. Keir is thoughtful and dedicated, and the strategic guidance, insights, and direction he provides is incredibly valuable. I believe every Shopify Partner can benefit greatly from working with Keir.

Michael SalvoFounder Whitecap SEO

Keir has an incredible knack for building relationships with colleagues, business partners, and specific audiences. He led massively successful international campaigns using his talents in content creation, marketing, and creative ideation. His industry connections, thought leadership, and strategic intuition make him an invaluable asset when it comes to building a brand that resonates.

Courtney SymonsSenior Writer Shopify

Working with Keir was an absolute pleasure. We worked together for more than 6 months, during which time he helped me process pricing strategy and positioning. Without changing a single feature we were able to reposition our plans and increase revenue from new users by more than 150%. Needless to say that's had a massive impact on our go-to-market strategy and scalability.

Jeremiah PrummerFounder & CEO KnoCommerce

Working with Keir to help grow our agency has been nothing short of incredible. He has provided unparalleled 1-to-1 coaching and helped us address key areas of the business including our offer and pricing structure. If you are an ecommerce agency working with Shopify, I can't recommend Keir enough.

Patrick McCarthyFounder Digifly

Keir brought his wealth of experience and knowledge to help plan the marketing strategy and roadmap for my Shopify apps. His insights have been invaluable in growing the business, and in a way that was perfectly tailored to my goals. Keir not only brings his wealth of knowledge, but his great personality and humour. A pleasure to work with.

Björn ForsbergFounder FORSBERG+two

Keir was instrumental to the success of our third annual user conference, ChargeX Summit 2019. His ability to curate our speaker list as well as prepare speakers for each keynote and panel was invaluable. Adding Keir to our event was like adding a superpower boost to our team. I wouldn't plan a conference without his insight and support.

Chathri AliFormer COO ReCharge

Keir is an absolute pleasure to work with and never fails to surprise us with the depth of his skillset and the reach of his network. His understanding of the opportunities and challenges presented by the Shopify Partner Ecosystem is invaluable and attests to his involvement in the pouring of its very foundations. His keen eye for the 'real' information and the key objectives for success has helped us to focus and streamline how we operate, market and support our apps.

Union WorksShopify App Developers

We have the pleasure of taking Keir's advice many times at Milk Bottle Labs. As a regular contributor to our Milk Bottle Labs Podcast, Keir always shares one golden nugget of Shopify knowledge leaving listeners both entertained & educated. Keir is, without doubt, one of the most professional, passionate, energetic, dedicated, and trustworthy individuals I have met since joining the Shopify ecosystem.

Keith MatthewsFounder Milk Bottle Labs

Having collaborated for the best part of a decade, I can wholeheartedly recommend Keir to those of you looking for level-headed industry advice and expert guidance. Keir has a remarkable knack of clarifying situations in a way that helps you see solutions for yourself, meaning his support often extends far beyond his original engagement.

Cat HunterEcommerce Content Specialist

In addition to working with great people and businesses, I've had my share of wins and fails on my own entrepreneurial journey.

Free Consultation

Fancy chatting about your business and how I can help? Start by completing my short survey. After receiving it, I'll contact you within 24 hours to book your free, no-obligation 60-minute consultation.

Book Your Free Consultation

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About This Site

This is the web site of Keir Whitaker — I'm a UK-based marketing consultant, business coach and founder of Craft+Work working with creative, digital, and ecommerce businesses.

Fancy a chat? Book a free consultation with me and let's talk about how I can help you and your business.

Please connect with me on Linkedin.

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