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Unlock Your Potential

1‐1 Support for Founders & Entrepreneurs

Building a business as a founder, running a solo consultancy, or setting out on your freelance journey can be very lonely — especially if you don't have anyone to listen, support, and offer critical feedback. Working with an experienced business coach and advisor will help you make better decisions, feel more confident, and help you move forward week on week. Are you ready?

Do You Feel Stuck?

As a founder or entrepreneur, you have the power to call the shots, make quick decisions, and shape your entrepreneurial adventure. But let's face it: this journey can be challenging. Do any of these feel familiar?

Impending Burnout

You're always too busy, and the sheer volume of work and responsibility can become overwhelming and lead to inertia.

Scattered Focus

Knowing what to do and when is key. But, even with a team, you find it hard to know what to prioritise as you're pulled in multiple directions every day.

Lack of Expertise

Covering all aspects of the business can be challenging, and you feel like you lack expertise in certain areas, which prevents you from moving forward.

Low Productivity

Ineffective planning and prioritisation causes you to waste time, miss opportunities, and have difficulty accomplishing what needs to be done.

Lack of Accountability

Without external accountability, you struggle to stay motivated, maintain momentum, and achieve the goals you have set for yourself.

Feeling Isolated

The absence of a co-founder, supportive network or regular collaborators leads to feelings of isolation and reduces your access to insight, feedback, and growth opportunities.

The good news is that it doesn't have to be this way.

Business Coach & Trusted Advisor

Over the last five years, I've acted as a business coach and trusted advisor to founders and entrepreneurs who felt exactly like this. We've tackled issues head-on and worked out a way forward together.

Whether you want to develop your leadership muscle or need someone on hand to help advise you on marketing and team building strategies, our regular 1-1 worksing sessions will help you:

Discover Your Blind Spots

We all have hidden aspects of ourselves, such as biases or limiting beliefs, that we may not recognise or acknowledge. Uncovering these insights allows us to grow and improve.

Gain New Perspectives

Being open to fresh ideas and seeing things from different angles will help you broaden your understanding and gain a whole new level of insight into yourself and your work.

Move Forward

It's a long journey, but moving forward with determination empowers you to make meaningful progress, overcome challenges, and reach your goals with confidence and purpose.

Book a free consultation and let's discuss how you can benefit from my coaching and advisory service.

Who I Help

I specialise in working with founders and entrepreneurs running ecommerce (specifically Shopify), digital, and creative businesses. I am a solo entrepreneur myself, and whilst I love the challenge of doing all the things, I also know how hard it can be. To put it another way, I get it!

Since launching my coaching and advisory service, I've supported:

  • Multipe Shopify agency founders (many of them solo)
  • A founder of an ecommerce focused SEO company
  • A Shopify app developer building out their first team
  • A co-founder of a digital branding agency
  • An investor looking to break into the Shopify ecosystem
  • A content specialist working on a range of new service offerings

Are you a good fit for my coaching and advisory services? Book a free consultation and let's find out.

How I Help

My coaching and advisory service can help you and your business in many ways, and there's no set agenda. Here are some examples of real-life situations that I've supported clients with over the last five years.

  • Dealing with imposter syndrome
  • Pivoting their business
  • Figuring out what's next after the sale of their company
  • Finding their content voice
  • Increasing their confidence when pitching
  • Working out what to prioritise and what to stop doing
  • Deciding whether or not to bring on a co-founder
  • Developing a more straightforward pricing strategy
  • Having difficult conversations with team members
  • Increasing accountability across their business
  • Understanding their ideal customer's characteristics
  • Building their leadership muscle
  • Transitioning from an individual contributor to a leader
  • Understanding their value to the market
  • How to stand out in a crowded sector
  • How to stop reinventing the wheel with every new project
  • How to create impactful presentations
  • Create a strong positioning statement
  • Understanding their strengths and weaknesses
  • How to build their own "personal brand" online and in-person

Work With Me

Can I help you? Here's all you need to know about my coaching and advisory service.

1‐1 Coaching

This service is designed to support founders and entrepreneurs running ecommerce (specifically Shopify), digital and creative businesses who are invested in personal growth and business development.

What's Included?

  • 90 minute goal-setting intro call
  • Regular scheduled 1-1 coaching sessions
  • Pre-call accountability surveys
  • Direct access via Slack/Email
  • Early access to Craft+Work events
  • Quarterly review session
  • Billed monthly
  • Cancel anytime

£895 p/m +VAT (if applicable)

You can learn more about working together in my Client FAQ.

Who Am I?

Hello! I'm Keir, a UK-based marketing consultant, business coach and founder of event series Craft+Work. I specialise in helping Shopify-focused businesses stand out from the crowd, build their authority, and attract new customers through clear messaging, impactful content, and high-value events.

MC Duties at Shopify Pursuit London 2018

Me (left) hosting Craft+Work London 2023

I've been involved in the tech and ecommerce industry for the past 20 years. From working independently to collaborating with agencies, big corporations, and startups including an exciting 7-year stint at Shopify.

I've experienced many successes and failures that taught me invaluable lessons. Today, I channel this knowledge and expertise into helping clients across the globe.

Since starting my own consultancy practice in 2018, I've worked with dozens of Shopify-focused agencies and app businesses, SaaS companies, consultants, founders and soloists to help them define their products and services, create customer-focused marketing and host high ROI events. Perhaps I can help you — let's find out.

You can learn more about my background and expertise on my about page.


Here's what previous clients have said about their experiences working with me.

1-on-1 business coaching with Keir has been a godsend, and has really accelerated our ecommerce marketing agency to the next level. Keir is thoughtful and dedicated, and the strategic guidance, insights, and direction he provides is incredibly valuable. I believe every Shopify Partner can benefit greatly from working with Keir.

Michael SalvoFounder Whitecap SEO

Keir's advice and coaching has been invaluable. As someone who has worked with a number of executive coaches, I can attest that Keir's style is authentic, and he really leans in to see you succeed. If you're a new business owner or an existing one looking to find that higher gear, I'd recommend connecting with Keir.

Sudheer BayankerInvestor MLVeda

Working with Keir was an absolute pleasure. We worked together for more than 6 months, during which time he helped me process pricing strategy and positioning. Without changing a single feature, we were able to reposition our plans and increase revenue from new users by more than 150%. Needless to say, that's had a massive impact on our go-to-market strategy and scalability.

Jeremiah PrummerFounder & CEO KnoCommerce

Working with Keir to help grow our agency has been nothing short of incredible. He has provided unparalleled 1-to-1 coaching and helped us address key areas of the business, including our offer and pricing structure. If you are an ecommerce agency working with Shopify, I can't recommend Keir enough.

Patrick McCarthyFounder Digifly

In addition to working with great people and businesses, I've had my share of wins and fails on my own entrepreneurial journey.

Free Consultation

If you're ready to take the next step in your entrepreneurial journey, let's talk. Start by completing my short survey, which will give me insight into you and your business. After receiving it, I'll contact you within 24 hours to book your free, no-obligation 60-minute consultation.

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About This Site

This is the web site of Keir Whitaker — I'm a UK-based marketing consultant, business coach and founder of Craft+Work working with creative, digital, and ecommerce businesses.

Fancy a chat? Book a free consultation with me and let's talk about how I can help you and your business.

Please connect with me on Linkedin.

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