Keir Whitaker
Book a Free ConsultationConnect on Linkedin
Inbox Influence
A 12 Week Program to Transform Your Marketing in Under Two Hours Per Week
You didn't start your business to chase social media trends or keep up with thought leaders on Linkedin. You got into this to do great work, help people, and make an impact. Marketing? It feels like a necessary evil — something you know you should do, but you've been putting off because it's overwhelming, exhausting, or just not your style.
But here's the thing — your business can't grow in silence. Deep down, you know you need a way to share your expertise, connect with your audience, and show the world what you do—without losing yourself in the process.
- Does This Sound Like You?
- Weekly Email
- Introducing Inbox Influence
- Who's it For?
- How it Works
- What's the Cost?
- Frequently Asked Questions
- Get Started Today
Does This Sound Like You?
You know your business would benefit from more visibility and consistent communication, but between the daily grind and trying to make sense of the latest trends, it always gets pushed aside. If you've been feeling stuck or frustrated by your marketing here are a few signs that it might be time to rethink your approach:
- Marketing Paralysis — You've got a long list of ideas and even block out time to write or create, but somehow it just never happens.
- Social Media Fatigue — Today's social media just feels off, and Linkedin? You just can't bring yourself to dive into that world.
- Untapped Potential — You know that building a steady pipeline would grow your business and help you hit your goals, but you can't seem to get started.
If you're nodding along, you're not alone. For many soloists and founders, marketing feels like a chore, especially when the "trendy" tactics don't align with who you are. But ignoring it won't grow your business. You need a solution that fits your style and helps you stay connected with clients and customers.
If you open Linkedin, you might think the only path to marketing success is a complicated, multi-platform, multi-channel strategy. But as a soloist or founder, your time is limited, and whatever you carve out needs to be spent wisely. So, what's the answer?
Weekly Email
It's surprisingly simple — a weekly email. That's it? Yes, that's it. Over the past six years, I've worked with soloists, founders, agencies, and app companies who have transformed their businesses through email. The key? Not flashy promotional campaigns or overly polished designs, but straightforward, text-based emails.
These emails allow you to share your expertise, express yourself authentically, and build trust and authority with your clients and customers. It's a simple, yet effective way to stay connected, show up consistently, and grow your business over time.
A weekly email lets you:
Communicate Directly
Forget about the noise and distractions of social media or third-party platforms. With a weekly email, your message lands directly in your audience's inbox, ensuring they see it without any interference.
Stay Top of Mind
Consistently showing up in your audience's inbox every week reinforces your value and keeps you at the forefront of their minds—making it easier for them to remember and trust you when they need your services.
Share Your Expertise
Use your unique voice to share valuable insights, advice, and stories that help your audience solve problems. This authentic approach builds trust and strengthens relationships over time, while also showcasing your expertise in a way that feels genuine and approachable.
The best part? You can achieve all this in under two hours a week.
Introducing Inbox Influence
Inbox Influence is a 12 week program designed to make weekly emails the cornerstone of your marketing strategy. It's everything you need to create authentic, impactful emails that build trust, showcase your expertise, and keep your audience engaged.
This program will help you:
Break the Cycle
It's time to stop putting it off and finally take consistent action. By committing to a weekly email, you'll break the habit of procrastination and make real progress in connecting with your clients and customers.
Build Relationships
Staying connected with your audience doesn't have to be hard. A weekly email helps you nurture existing relationships, build new ones, and stay engaged with the people who matter most to your business.
Grow with Consistency
Consistency is critical to long-term success. By building a habit of sending weekly emails, you'll establish a reliable communication channel that supports your ongoing growth and keeps your business top of mind.
Here's what's included:
- Find Your Voice Workshop — A 90-minute, 1-on-1 online session where we'll uncover your key content themes and develop a style that feels natural and uniquely you.
- Program Roadmap — A step-by-step plan to help you stay consistent and focused throughout the program.
- Setup Support — Guidance on choosing the right email platform (if you don't have one) and a simple, ready-to-use HTML template to get you started.
- Weekly Updates — A motivational email from me every week (yes, weekly!) packed with ideas and tips to keep you on track and inspired.
- Your First Eight Weekly Emails — A structured Google Doc template to help you easily draft, edit, and send your first eight emails with confidence.
- Personal Feedback — Weekly, tailored feedback from me to refine your emails and ensure your message hits the mark.
- Accountability & Support — Weekly pulse surveys, a mid-point 1-on-1 video check-in, and an end-of-program retrospective to celebrate your progress.
- A New Subscriber — That's me!
You can start Inbox Influence whenever you want. What are you waiting for?
Who's it For?
Inbox Influence is for time-strapped soloists and founders who want to build authority, trust, and connection with current and future clients and customers.
- Soloist — You are your business. While you might outsource tasks like accounting, it's mostly just you juggling everything. You know a healthy pipeline would change your business but just can't find the time to think about marketing — let alone do it while still managing client work, sales, and everything else.
- Founder — You started (or co-founded) a business that's grown into a team. Whether by design or accident, you now juggle 1-1s, sales calls, proposals, relationship building and the work. Your biggest challenges? Attracting and retaining clients while managing the complexities of a growing business.
You'll get the most from this program if you are a soloist or founder working in the Shopify Partner ecosystem. Learn more about who I help and why.
How it Works
The idea of sending a weekly email can feel daunting, but it doesn't have to be. This program is divided into three focused phases — each designed to guide you step by step from planning to execution. Together, we'll uncover your strengths, create a clear strategy, and establish a sustainable email routine that connects with your audience and grows your business.
Discover & Plan
We'll start by uncovering your expertise, identifying themes you'll enjoy writing about, and drawing inspiration from newsletters you love. By the end of this phase, you'll have a clear content strategy and a solid plan for your emails.
Write & Build
Next, you'll focus on writing your emails, building a stockpile of content, and refining your voice. With weekly feedback and support, you'll be ready to confidently send your first newsletter by week nine.
Send & Sustain
The final part will focus on consistency, analysing results, and fine-tuning your creation process to ensure your weekly email becomes a regular, reliable and impactful part of your business growth.
Ready to get going? Complete my online intake form, and let's get to work.
What's the Cost?
Are you ready to break out of your marketing rut? To get started complete my short intake form, and I'll be in touch within 24 hours to get things started.
Inbox Influence
£1,195 +VAT (if applicable)
This is the total cost of Inbox Influence and includes all 1-1 sessions, resources, and support. You can choose to pay in full by invoice or split into three equal payments via a Stripe subscription.
What's Included?
- 1-1 "Find Your Voice" workshop
- Detailed program roadmap
- Tech setup support
- Support creating your first eight emails
- Personalised feedback
- Accountability & support
Want a 1‐1 chat to find out if you're a good fit for Inbox Influence? Book a free consultation and let's have a conversation.
Frequently Asked Questions
Got questions? Here's everything you need to know about how Inbox Influence works.
Q: Is Inbox Influence a downloadable course?
No, Inbox Influence is a 12‐week program that includes personalised 1-on-1 working sessions, as well as asynchronous accountability, feedback, and ongoing support.
Q: Do you write the emails for me?
No, you'll be responsible for writing your weekly email. We'll collaborate in a shared Google Doc where I'll provide feedback and ideas to help you improve each email.
Q: Can I start at any time?
Yes! Once you've signed up, we'll schedule your kick-off workshop and get things moving.
Q: How much time do I need to dedicate to this?
The program is designed to be manageable. You'll spend about 1-2 hours each week drafting and reviewing your emails. Over time, this will become faster and more natural as the process becomes a habit.
Q: What happens if I fall behind or miss a week?
Life happens — I get it! If you miss a week, don't worry. You'll be able to catch up, and I'll be here to help you stay on track with ongoing resources and support.
Q: How does the program work?
Throughout the 12 weeks, you'll receive weekly guidance and support. Each week, you'll draft an email, receive actionable feedback, and be held accountable for sending it. We'll have check-ins, and you'll have access to tools, templates, and resources to ensure your success.
Q: What if I don't know what to write about?
No worries! We'll work together to discover your content themes during the kick-off workshop. The goal is to make it easy for you to share your expertise consistently.
Q: What if I don't have an email list yet?
That's perfectly fine. You likely already have current and past clients who would love to hear from you. Starting with a smaller list helps you get over the fear of hitting "send," and from there, we can work on growing your list and reaching more people.
Q: Can I ask questions during the program?
Absolutely! You'll have ongoing access to direct support throughout the program. Whether via email, our shared Google Doc, or check-in calls, you can always ask questions and get guidance to stay on track.
Q: What makes this program different from other marketing programs?
Inbox Influence focuses on consistency, not complexity. Rather than bombarding you with complicated strategies, funnels, or social media hacks, we'll work on creating a simple, repeatable process that fits your style and works for you.
If you have any other questions, feel free to get in touch, and I'll get back to you within 24 hours (Mon-Fri).
Get Started Today
Ready to transform your marketing in under two hours per week? Complete my online intake form, and let's get to work.
Join the Flying Solo Community
Flying Solo is an email newsletter for soloists and founders doing "their thing, their way". Subscribe and be the first to get the inside track on recently published articles, links to valuable resources, upcoming Craft+Work events and the good and the bad of running my own solo business.
Flying Solo is 100% free and you can unsubscribe at any time.