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I'm Keir. I help soloists and founders in the Shopify Partner ecosystem grow their businesses — through better marketing, smarter decisions, and sharper positioning. Am I a consultant, coach or advisor? I think it's fair to say a bit of all three.

I've spent the last 20 years working in the web, tech, and ecommerce industries. I started out as a web developer, morphed into product marketing and was the second hire on Shopify's nascent Partnerships team. For the last six years I've been building my own consulting practice.

I've had a few wins and experienced many failures, each teaching me invaluable lessons. Today, I channel this knowledge and expertise into supporting Shopify-focused soloists and founders through my 1-1 work and events like Craft+Work.


What I Help With

Whether it's a one-off engagement, a stint as your First Officer, or ongoing consultancy, I help soloists and founders get clarity, make progress, and avoid going round in circles. I'll help you:

  • Build Momentum — Stay focused, avoid busywork, and keep moving forward week on week.
  • Develop Your Business — Spot opportunities, sharpen your offers, and grow without second guessing your every step.
  • Design Your Offers — Turn your skills into services that are easy to sell, deliver, and scale — without selling your soul or burning out.
  • Get Out of Your Own Head — Sometimes the biggest blocker is you. I'll help you untangle thoughts, quiet the overthinking, and take action anyway.
  • Get Fresh Perspectives — Talk through ideas, doubts, and big decisions and get clear, no-fluff feedback from someone who's been there.
  • Grow as a Leader — Navigate the tricky people stuff and grow a team that actually gets things done.
  • Market Effectively — Say the right things to the right people in a way that makes them care, click, and convert.
  • Position & Differentiate — Discover what makes you different (and better), so your customers get it and pick you.
  • See Clearly Through the Chaos — When everything feels urgent and nothing makes sense, I'll help you cut through the noise and focus on what matters.

Whatever you're wrestling with, we'll figure it out together.


Let's Talk

If you're building a Shopify-focused business and want some outside perspective, fresh ideas, or just someone to bounce things off — let's chat. Start by completing my free consultation survey. After receiving it, I'll contact you within 24 hours to book your no-obligation 60-minute consultation.

Book Your Consultation

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Flying Solo is an email newsletter for soloists and founders doing "their thing, their way". Subscribe and be the first to get the inside track on recently published articles, links to valuable resources, upcoming Craft+Work events and the good and the bad of running my own solo business.

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Keir Whitaker

2019 – 2025

Last Updated

17.05.2025