Marketing

For most small businesses, the hardest part is getting started and building consistency. That's why you won't find me giving you a massive, multi-page plan. Instead, I'll help you integrate marketing into your routine in a manageable way that fits your budget. As you grow, we'll adapt based on what's working and adjust when it makes sense to go bigger.

If you'd like a fresh perspective on your marketing, get in touch for a free consultation.

Why Me?

With over 13 years of experience in the Shopify Partner ecosystem and 20+ years in the web and tech world, I've developed deep expertise in marketing. From promoting my own projects and events to helping small tech businesses and service providers, I've honed strategies that build awareness and attract new clients.

As the first marketing hire on the Shopify Partners team, I helped create the popular Partner Blog and wrote over 100 articles for online publications related to Shopify and small business. I also curated impactful events like A Day with Shopify and Pursuit, connecting with hundreds of soloists, founders, and developers along the way. These conversations revealed the marketing challenges many face, and I've gained a wealth of knowledge from hearing what worked — and what didn't.

I'm passionate about helping soloists and founders sharpen their message and develop simple, effective marketing strategies. As a solo business owner myself, I know how tough it can be to figure it all out. So, if you're struggling to get noticed, feeling lost when it comes to marketing, or just aren't seeing results from your current efforts, let's have a chat. After all, doing something, no matter how small, is always better than doing nothing!

What's the Cost?

It really depends on your business and what you're looking for. Many of my clients opt for a month-to-month package, which generally starts at around £995 per month. This typically includes ongoing strategy, support with implementation, and tailored advice, but the exact details vary based on your specific needs.

I also offer project-based work and smaller packages if you're looking for something more focused or a one-off consultation. If you're not sure which option is right for you, let's have a conversation so I can help you find the best fit for your business.

Previous Clients

Since starting my consultancy six years ago, I've been privileged to work with industry-leading agencies, app companies and consultants, including Alvio, Archer Cooper, Beyond Tellerrand, Birmingham Museums Trust Museum and Art Gallery, Colonna Coffee, Disco Labs, Forsberg+two, Fourth Wall Content, Gadget, Gorgias, Kno Commerce, Llanerch Vineyard, Mantle, Milk Bottle Labs, Recharge, Space Squirrel, The Taproom, Sufio, Swanky, The Support Heroes, Three Acres, Tidio, Toward, Treen, Union Works, We Make Websites, Whitecap SEO, Zapiet and more.

Frequently Asked Questions

Q: What's the difference between content marketing, event marketing, and partner marketing?

Content marketing is about creating valuable, consistent content that attracts and engages your target audience. Event marketing focuses on creating in-person or online events that build connections and boost your reputation. Partner marketing involves collaborating with other businesses to expand your reach and create new opportunities for growth.

Q: How do I know which marketing strategy is right for my business?

The best strategy depends on your goals and where your business currently stands. I'll work with you to assess your needs, budget, and resources to determine the most effective marketing approach. From there, we'll implement and refine it to drive the results you're looking for.

Q: Can you help me if I'm just getting started with marketing?

Absolutely! I work with businesses at all stages of growth, including those who are just starting out. Together, we'll build a marketing plan that's simple, practical, and scalable so you can start making an impact right away.

Q: Do you only offer strategy, or do you help with implementation as well?

I offer both. Whether you need help figuring out the best marketing strategy for your business or you need support implementing a plan (or both!), I'm here to guide and support you. I can provide a clear roadmap and help you implement it step by step.

Q: Do I need to commit to a long-term program?

Not necessarily. I offer a range of support options, from one-off consultations to ongoing strategies. Whether you need help with a specific project or long-term guidance, I can tailor the approach to suit your needs.

Q: How do you help businesses with their messaging and brand clarity?

I'll work with you to clarify your messaging so it speaks directly to your ideal customers. This involves simplifying your brand story and ensuring your messaging is clear and consistent, making it easier for the right people to understand what you offer and why it's for them.

Q: Can you help with social media marketing?

Yes, I can! I'll guide you in developing social media strategies that enhance your visibility, engage your audience, and align with your business goals. Together, we'll determine which platforms work best for your business and how to use them effectively.

Q: Does implementation include creating content, too?

Yes! In addition to strategy and planning, I also offer content creation services, including blog posts, articles, guides, newsletters, and more. Whether you need help producing engaging content or developing in-depth resources for your audience, I can help.

Q: How do you make marketing manageable for small businesses?

Marketing can feel overwhelming, especially for small business owners. My approach is all about making marketing accessible and manageable. We'll start with a plan that fits your budget, resources, and time constraints. Then, we'll build it into your routine, ensuring it's realistic and sustainable as your business grows.

Q: Do you only work with Shopify businesses?

While I specialize in the Shopify ecosystem, I work with all kinds of small tech businesses and service providers. If you're in a similar space or just need help growing your business, I'm happy to chat and see how I can help.

Get in Touch

If you're ready to take the next step towards building a better Shopify-focused business, let's talk. Start by completing my free consultation survey. After receiving it, I'll contact you within 24 hours to book your no-obligation 60-minute consultation.