A One-Day Event for Shopify Focused Professionals


Friday 30th June 2023 9am ‐ 5pm — London UK

Craft+Work is an intimate one-day event designed to bring together founders, leaders, and experts from the Shopify ecosystem for a day of discussion, sharing, and peer learning focused on building better businesses.

As one of the 40 participants your day will consist of a mix of guest presenters, intimate roundtables, and group discussions. This isn't your average "sit and stare" event — instead, come prepared to get involved.

Themes will include culture, leadership, marketing, operations, partnerships and more. Come with an open mind and leave with a head full of ideas you can try in your business.

Buy Tickets — £175 + VAT

Payments are processed via Stripe

Key Themes

Shopify and its "ecosystem" has changed a lot over the last few years — you might even say it's grown up. What used to work no longer does, and the needs and wants of our clients are changing daily. It's hard to keep up, even harder to find and hire great talent, and then there's sales and marketing to consider.

It's time to sit down and assess where we are, share what we've observed, consider where the ecosystem is headed, and discuss the opportunities and challenges we'll face in the next 12 months.

The following themes will guide our time together (we may stray off-topic, but that's a good thing)!

  • State of the Ecosystem — Where is it and where is it going?
  • Leadership — How can we lead effectively and build cultures that our teams thrive in?
  • Marketing — How should we talk about what we do and who we do it for?
  • Operations — How can we serve our clients and customers more profitably?
  • Partnerships — Can we still leverage "partnerships" for growth in 2023?
  • Pricing — Fixed price, retainers, or value-based? What's working and what's not?

Who's it For?

Everyone is welcome, but you'll likely get the most from the day if you consider yourself one of these:

  • Founder — You run your own agency, consultancy, or Shopify-focused software business
  • Leader — You're heavily involved in the strategy and day-to-day running of a Shopify focused company
  • Expert — You are exceptional in your field and work primarily in the Shopify ecosystem

If you're not sure whether Craft+Work is a good fit for you please get in touch and we can work it out together.


Featuring a mix of guest presenters, intimate roundtables, and group discussions, Craft+Work will challenge you to throw out perceived wisdom and embrace different ways of thinking about your craft and your work.

09.00 ‐ 10.00 Breakfast (Provided)
10.00 ‐ 11.00 In Session
11.00 ‐ 11.30 Morning Break
11.30 ‐ 12.30 In Session
12.30 ‐ 14.00 Lunch (Provided)
14.00 ‐ 15.00 In Session
15.00 ‐ 15.30 Afternoon Break
15.30 ‐ 16.30 Roundtables
16.30 ‐ 17.00 In Session & Closing
17.00 ‐ 19.00 Drinks on the Terrace

Leave your laptop in the hotel, put your phone on silent and enjoy a day of open and honest discussion with fellow Shopify Professionals!

Where & When?

Friday 30th June 2023 9am ‐ 5pm — citizenM Tower Hill, London UK

Craft+Work will take place at the citizenM hotel overlooking the historic Tower of London. The event is fully catered, so expect breakfast on arrival, lunch, and refreshments throughout the day as part of your ticket price.

Our Home for the Day at the citizenM

Useful Links

Event Patrons

Huge thanks to our Patrons who are supporting the development of the Shopify ecosystem and helping us host Craft+Work.

Shop Circle Logo

Shop Circle

Shop Circle powers remarkable, high-converting experiences that customers love by delivering cutting-edge solutions to Shopify’s most innovative brands.


The Support Heroes Logo

The Support Heroes

Specialized and round-the-clock customer support for your Shopify Apps


Who's Behind This?

Craft+Work is hosted by Keir Whitaker — a UK-based coach and advisor working with Shopify-focused businesses including creative agencies, app development companies, consultants, and SasS platforms.

You might also know him from his time working in the Shopify Partners team from 20212‐2018. A slightly longer back-story is available, should you wish.


We've purposefully kept the event small. As such, only 40 tickets will be available on a first come, first served basis.

Buy Tickets — £175 + VAT

Payments are processed via Stripe

Get in Touch

If you have a question or query relating to the event, please get in touch directly at [email protected].

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