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Event Strategy


Event Strategy

Leverage the Power of In-Person and Online Events

Price on Application

Whether you call it event marketing, IRL (In Real Life), offline marketing, experiential marketing, or even field marketing I am a true believer that there's no better way to build relationships and trust with your users and customers than meeting face to face. Given the events of 2020 this will most likely be online but let's hope larger gatherings return soon. That said, the principles remain.

MC Duties at Shopify Pursuit London 2018

MC Duties at Shopify Pursuit London 2018

Over the last 15 years, I've attended 100's of events and have had the privilege of helping produce and curate many more including De:brief 2019. These range from web design conferences and workshops right through to Shopify Unite and the series of events that is now known as Shopify Pursuit.

Exhibits & Sponsorships

I've bought and sold sponsorship packages and been responsible for exhibiting at events and conferences around the world. I've even, on occasion, been asked to present at a few.

I'm not sharing this as some sort of "humblebrag" but rather to demonstrate that I've seen and tried most things when it comes to "field marketing". Learn from my trials and errors, and wins, and short circuit your companies in-person marketing success.

Get started with your event marketing strategy by booking a free 30-minute consultation. Complete my short online survey and I'll get back to you within 48 hours.

Complete Event Strategy Survey

Take Your Event Online in 2020

If your event can no longer happen in person in 2020 have you considered taking your programming online? During lockdown, I've been researching and discussing strategies on how events can still prosper online. From which technology platform to pick, how to structure your content to maximise engagement through to ways to involve partners and sponsors I'm here to help.

Recent Event Strategy Engagements

Since starting my consultancy business I have worked with many high profile Shopify focused tech companies including:

Event consultancy varies massively from client to client. As a result, I tailor every package based on your needs, your timescale, and your budget.

What Others Have Said

Photo of Chathri Ali, COO of ReCharge

Keir was instrumental to the success of our third annual user conference, ChargeX Summit 2019. His ability to curate our speaker list, as well as prepare speakers for each keynote and panel, was invaluable. Adding Keir to our event was like adding a superpower boost to our team. I wouldn't plan a conference without his insight and support.Chathri Ali — COO, ReCharge

Photo of Ross Beyeler, COO of Trellis

I've had the pleasure of collaborating with Keir over the past few years on a number of projects including blog posts, podcasts, classes, events and more. His expertise, guidance and humor related to all things e-commerce and technology has made every one of these experiences both successful and a delight.Ross Beyeler — COO, Trellis

I Can Help With

Kickstart your event marketing strategy by booking a free 30-minute consultation. Complete my short online survey and I'll get back to you within 48 hours.

Start Event Strategy Survey

Still Have Questions?

Q: How have you worked with other companies so far?
Every engagement has been a little different. Some involve regular weekly sessions, others are more ad-hoc as the need arises. Given the varying nature of event consultancy, I tailor every package accordingly.
Q: Do you just help with strategy?
No! I can also help you work through the logistical challenges of hosting a workshop, meetup, or conference. I've helped out with most things over the years and have experience across the event spectrum. That said, I am not an event producer but I can work with you to source the right people to make your event strategy a success.
Q: Will you be there on the day to lend support and advice?
Absolutely! I am happy to attend the event in whatever capacity we see fit and will account for this in my proposal.
Q: Do you just work on technology-based events?
Yes. My event experiences and expertise have been forged over the last 15 years working in the web design and technology industry. Over the last 8 years, I have focused on ecommerce and specifically the Shopify ecosystem. While many skills are transferrable you'll get the best from me if you work in ecommerce with a focus on Shopify.

Still got questions? Please get in touch and I'll get right back with the answers.

Reserve Your Free Event Strategy Consultation

My short survey is designed to help me understand you and your businesses event needs. After receiving your answers I'll get back to you within 48 hours to book your complimentary 30-minute consultation.

Let's Get Started