Marketing Articles

Thoughts on positioning, pricing, promotion and other marketing topics

  • Event Marketing 101

    22 February 2022

    It’s 2002, and events are slowly returning. As we get back to thinking about attending and sponsoring conferences, here are my top 8 tips for IRL marketing.

  • The Before and After Positioning Trick

    21 February 2022

    A simple and effective approach to showcasing how your product or service can help potential customers

  • Robert Craven's Elevator Pitch

    28 January 2022

    Having a clear pitch is essential yet stupidly hard. Robert Craven, Founder of Grow Your Digital Agency Initiative, has an approach I like a lot

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