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De:brief Report & 2020 Event News

De:breif Report Poster

tl;dr: The 2019 De:brief Report is out and we’re looking forward to our next event in 2020

Earlier this year my long-time collaborator Cat Hunter and I hosted the first De:brief Event in Toronto. It took place the day after the fourth Shopify Unite and was designed to, well, debrief attendees on the big announcements from the conference.

To say we were shocked by the response would be an understatement. 150 tickets were sold, 40 people joined the waiting list, and 16 companies became our 2019 Founding Patrons whose support made the event possible.

Over the course of the day, we discussed topics ranging from themes and apps to the state of the Shopify agency economy. Many opinions and predictions were shared which brings me nicely to my next piece of news.

2019 De:brief Report

After the event, we invited our Patrons and guest panel chairs to contribute to our first annual report. Over the course of the last few months, ten experts have contributed ten thought-provoking and insightful articles covering topics including Unite 2019, marketing, apps, and the retail team of the future.

It took a little longer to “ship” than anticipated but we are extremely proud of the result. We hope you enjoy reading it as much as we did bringing it together.

Contributors include:

Download Report (PDF):

De:brief 2020 — Saturday 9th May 2020

De:brief 2020 will take place on Saturday 9th May 11.30am – 6.00pm in Toronto (venue TBC)

I need to crunch the numbers but fully expect tickets to be priced similarly to 2019. As with the event this year we’ll start late morning and wrap up the content around 5 pm. Given its a weekend we’ll make it as relaxed as possible — Mimosas anyone?

Pre-Register for De:brief 2020 Today

Tickets will be on sale in early 2020. In the meantime, you can pre-register your interest for tickets and for participating in one of our themed panels by clicking the link below.

Pre-Register today:

If you have any questions regarding the 2020 event or are interested in becoming a Patron of the second event please feel free to email me and I’ll get back to you as soon as I can.

See you in Toronto