Keir Whitaker

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How to Capture High Quality Product Photos With Your SmartPhone — I often mention in my Shopify workshops the importance of great product photography. Here's all you need to know about how to achieve great shots with a few $$$'s and your smartphone.

A Brief Look at Texting and the Internet in Film

Tony Zhou asks “Is there a better way of showing a text message in a film? How about the internet? Even though we’re well into the digital age, film is still ineffective at depicting the world we live in. Maybe the solution lies not in content, but in form.”

A Brief Look at Texting and the Internet in Film from Tony Zhou on Vimeo.

Eight Newsletters worthy of your Email Address

Email icon designed by Simple Icons from the Noun Project
Email icon designed by Simple Icons from the Noun Project

For many of us email is the communication tool we love to hate. Regardless email is here to stay and remains a great marketing tool.

Done well product related email campaigns often convert to sales higher than other forms of marketing. Nathan Barry writes regularly on the power of email marketing – his blog and marketing tools are worth a look.

Also given that they are (or should be) permission based you are communicating directly with people who actually want to hear from you – unlike other forms of advertising.

— Read full Article »

WordPress Instagram Importer — I have been testing this plugin out and it works very well. Very easy to implement and has the ability to import your Instagram photos into a custom post type and set them as featured images makes manipulating and displaying very straightforward.

How to pass variables to get_template_part() — Keith Devon shows us an easy way to avoid globalising variables for use in an included, via get_template_part(), snippet in WordPress

How to Measure Social Shares — A super simple and free tool that allows you to enter any URL and find out how many times it was shared on Twitter, Facebook, Google+, and LinkedIn. I cross referenced with a few other online tools and the results were the same and much faster to be returned.

Podcast or Video? — Sean McCabe breaks down the pros and cons of podcasts and videos, discusses which one is better, and where you should start. You’ll also get to see all of the gear he uses. As an aside I have really been enjoying his podcast recently.

Manuals 1 by Unit Editions

Sadly I am yet to own this book, it’s a little on the high price side but likely worth every penny. Manuals 1 is a comprehensive study of corporate identity design manuals featuring 20 examples from the 1960s to early 1980s and includes manuals created for institutions and corporations such as NASA, Lufthansa and British Steel. One for the birthday wish list.

Unit Editions – Manuals 1 from Unit Editions on Vimeo.

Play the Long Game — Found via Neil Kinnish's Twitter stream this post talks about the long process from learning about to actually converting his team over to it. The end paragraph sums it up nicely:

The long game is creating as many of these “touch points” as you can: memorable content, users who share their stories, and having positive interactions with the public. This is another reason why building an audience is important: it gives you the opportunity to stay in touch with folks that could become customers.— Justin Jackson

A Look Inside the Design Team at Typekit — I really enjoy the articles on the InVision blog, even more so when you happen to know the folks being interviewed. Bristol friends can surely recognise the locations.